Boston NWSL team to shed BOS Nation nickname

By: The Associated Press Posted: 8:10 PM CDT Friday, Mar. 14, 2025 Last Modified: 8:20 PM CDT Friday, Mar. 14, 2025

BOSTON (AP) — Boston's expansion National Women’s Soccer League team is rebranding before the team ever plays a match.

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BOSTON (AP) — Boston's expansion National Women’s Soccer League team is rebranding before the team ever plays a match.

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This article was published 14/03/2025 (563 days ago), so information in it may no longer be current.

BOSTON (AP) — Boston’s expansion National Women’s Soccer League team is rebranding before the team ever plays a match.

The team scheduled to kick off next year will get a new name to replace BOS Nation in the coming weeks, the club announced on Friday night.

The name BOS Nation was unveiled in October with a widely criticized marketing campaign, “Too Many Balls,” which some considered offensive. A day later, the team apologized, saying it “missed the mark” with an attempt to “create a bold and buzzworthy brand launch campaign.”

FILE - Fans gather during a kickoff celebration for National Women's Soccer League's Boston franchise, which is to be named BOS Nation Football Club, Tuesday, Oct.. 15, 2024, in Boston. (Barry Chin/The Boston Globe via AP,File)

The decision to rebrand was made after conversations with fans and stakeholders, as well as surveys and other analysis, the team said.

“The club extends our heartfelt thanks to our supporters, whose passionate voices we deeply value — not just for their unwavering support but also for their honest and critical feedback,” majority partner Jennifer Epstein said in a statement. “We could not have completed this process without your input. We aim to build a lasting legacy that makes all our fans feel welcome, connected, and proud to wear our colors and cheer our name for generations to come.”

Boston and an expansion team in Denver will bring the NWSL to 16 teams when they begin play next year.