MuchMusic is back, and it’s got people nostalgic for the 80s, 90s and 00s. Here’s what people are saying
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Hey there, time traveller!
This article was published 10/06/2021 (1653 days ago), so information in it may no longer be current.
MuchMusic is back baby!
Remember that global checkered logo? The hours-long countdowns of music videos from Avril Lavigne to Tamia to Billy Talent? Speakers’ Corner? Young and hip VJs? Electric Circus? With today’s announcement, it might have you wondering, what year is it?
Well, Canada’s favourite music video TV channel from the mid ’80s to the late 2000s is rewinding back to its roots and rebranding as a music-driven social media channel. The network is also partnering with TikTok for the new iteration of the longtime Canadian staple, as it aims to become a “reinvigorated iconic youth brand” focused on “all-new creator-driven content,” the release from Bell Media reads.
The reimagined program won’t be a traditional TV channel like before, but will be available “24/7” exclusively on TikTok and other social media platforms.
Viewers will be getting a throwback to popular MuchMusic TV shows such as Video On Trial, Intimate and Interactive, and MuchMusic Spotlight which will be revived on the rebranded platform.
The MuchMusic brand was bought by Bell Media in 2006 and later shifted from music-based programming to reality television later that decade and into the early 2010s. The “MuchMusic” name was retired and trimmed to “Much” in 2013.
Are you nostalgic for MuchMusic times? Because the internet sure is. Best takes here:
