CBC reclaims broadcast rights for Olympic Games

Posted: 1:00 AM CDT Thursday, Aug. 2, 2012

TORONTO -- The Olympic Games will return to CBC in two years for the Winter Games in Sochi, Russia and again in 2016 for the Summer Games in Rio de Janeiro, the International Olympic Committee announced Wednesday.

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TORONTO — The Olympic Games will return to CBC in two years for the Winter Games in Sochi, Russia and again in 2016 for the Summer Games in Rio de Janeiro, the International Olympic Committee announced Wednesday.

The decision puts the massive sports spectacle back in the hands of the public broadcaster, which last aired the Summer Games in 2008 from Beijing. Before that, CBC had aired 19 Olympics over almost 60 years in Canada.

CBC executive Kirstine Stewart said a long-established Olympic track record helped it nab the rights after two joint proposals with Bell Media were rejected by the IOC.

Those pitches were said to have fallen apart over money but Stewart vowed CBC’s solo bid would not further cut into the public broadcaster’s hefty budget woes.

“We actually made sure that this was, based on our prior experience, a cost-neutral proposal.”

— The Canadian Press