Germany stands by ‘sexist’ bike helmet campaign
Advertisement
Read this article for free:
or
Already have an account? Log in here »
To continue reading, please subscribe:
Digital Subscription
One year of digital access for only $205*
- Enjoy unlimited reading on winnipegfreepress.com
- Read the E-Edition, our digital replica newspaper
- Access News Break, our award-winning app
- Play interactive puzzles
*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.
To continue reading, please subscribe:
Add Free Press access to your Brandon Sun subscription for only an additional
$1 for the first 4 weeks*
- Enjoy unlimited reading on winnipegfreepress.com
- Read the E-Edition, our digital replica newspaper
- Access News Break, our award-winning app
- Play interactive puzzles
*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.
Read unlimited articles for free today:
or
Already have an account? Log in here »
Hey there, time traveller!
This article was published 25/03/2019 (2736 days ago), so information in it may no longer be current.
BERLIN – Germany’s transport ministry says it stands by a cycling safety campaign that has drawn accusations of sexism even inside the governing coalition for featuring scantily clad women.
The campaign, launched by the conservative transport minister, aims to persuade young cyclists to wear helmets and uses the English-language slogan: “Looks like s—. But saves my life.”
Critics have focused on the models’ skimpy clothing.
In response, Franziska Giffey, the centre-left minister for women, posted a picture of herself on a bike with a helmet and the words: “You can wear a helmet even when you’re dressed.”
Transport Ministry spokeswoman Svenja Friedrich said Monday the bike campaign was meant to get attention and also features male models. She said: “We can absolutely understand the criticism from various sides, but we still stand by the images.”