MJHL’s newest club unveils ‘mean’ logo

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This article was published 01/04/2022 (1324 days ago), so information in it may no longer be current.

THE Niverville Nighthawks had already chosen a nickname, begun assembling a roster and hired a coaching staff.

On Thursday, the Manitoba Junior Hockey League expansion franchise unveiled its logos and colour scheme.

With board member Ray Dowse playing a lead role in the search, the not-for-profit club hired Brooks Freeman Design of Virden to design its on-ice look.

Freeman had a track record of working with hockey logos and uniforms, designing new looks for the WHL’s Prince Albert Raiders, Brandon Wheat Kings and the MJHL’s Virden Oil Capitals and the recently completed rebrand of the Neepawa Titans.

“The team knew they wanted to do something very unique to not just the MJHL, but hockey in general,” said Freeman in a release.

“We tried a couple of versions with different shades of purples, greys, blues, and reds before settling on the navy, red, grey, and yellow. This bold colour scheme is sure to stand out, and I think it really helps the logos and jerseys become more appealing.”

Head coach and general manager Kelvin Cech, whose club will open play with the 2022-23 season, is enthusiastic about the design.

“I’m a bit biased, but I think it’s the best logo in the whole world. It represents us and our town very well,” said Cech. “All of a sudden, this feels very real. We have a name and a distinct look, as that hawk is very menacing and mean, very proud and bold. We’re stoked.”

mike.sawatzky@freepress.mb.ca

Twitter: @sawa14