Amazon is now testing AI-aided dubbing for some movies and series on Prime

By: The Associated Press Posted:

Advertisement

Advertise with us

Amazon is testing artificial intelligence-aided dubbing for select movies and shows offered on its Prime streaming service.

Read this article for free:


or

Already have an account? Log in here »

To continue reading, please subscribe:

Subscribe and receive a limited-edition Free Press branded hat or tote.

Digital Subscription

One year of digital access for only $205*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.

Hey there, time traveller!
This article was published 06/03/2025 (587 days ago), so information in it may no longer be current.

Amazon is testing artificial intelligence-aided dubbing for select movies and shows offered on its Prime streaming service.

The company said this week that the AI-assisted dubbing – which refers to the practice of replacing an original audio track with a translated language – will be offered for licensed titles that previously lacked dubbing, such as the 2003 animated film “El Cid: La Leyenda.”

The Seattle-based company said its AI-aided dubbing service will be in English and Latin American Spanish. Initially, it will be offered for 12 licensed titles.

FILE - Amazon's Prime Video streaming app is seen on an iPad, March 19, 2018, in Baltimore. (AP Photo/Patrick Semansky, File)
FILE - Amazon's Prime Video streaming app is seen on an iPad, March 19, 2018, in Baltimore. (AP Photo/Patrick Semansky, File)

Amazon says the program will take a hybrid approach, allowing “local processionals to collaborate with AI to ensure quality control.”

Other tech companies have also introduced AI-powered dubbing into their platforms. Last year, YouTube released a feature that allows content creators to translate their videos into multiple languages. Meta, meanwhile, said in September that it was testing an AI tool that will automatically translate voices in Reels.

Advertisement Advertise With Us

Report Error Submit a Tip

Advertisement

Learn more about Winnipeg Free Press Advertising solutions

More Stories

Creatures’ comfort key to coping with loss

Maureen Scurfield 4 minute read Yesterday at 2:00 AM CDT

DEAR MISS LONELYHEARTS: Not long ago I lost my husband to illness at far too young an age. My spouse was a great guy, but I do want another one.

I just want to pass on a little tip. When my husband was dying, he encouraged me to bring home warm and loving pets to our acreage just outside the city. They were my saviours when my husband was ill.

Since he has died, they continue to help me keep warm, happy and affectionate. They were my greatest comfort in the later stages when my man was in too much pain to hold me or be held. The cats and the dog would welcome me home from the hospital and transfer their cuddling to me, giving me all the attention I needed, and I always felt so loved.

I have been dating a fair bit for a fairly recent widow because I’m ready to be held and loved, and I feel my husband and the pets saying, “Way to go.”

(Mikaela MacKenzie / Free Press files) The project’s price has grown over time to reach $44 million, the developer says.

Developer ‘anxiously’ awaits judge’s decision on Granite Curling Club construction

Joyanne Pursaga 4 minute read Preview

Developer ‘anxiously’ awaits judge’s decision on Granite Curling Club construction

Joyanne Pursaga 4 minute read Yesterday at 6:19 PM CDT

The developer of a hotly debated project that would add 110 housing units to the Granite Curling Club’s parking lot has begun investigative work at the site while awaiting a judge’s decision on construction.

While some digging took place at the city-owned property last week, its developer said construction has yet to begin.

“I would call (the digging so far) investigative site work. It’s not preparing in any way for construction, other than to ensure that the reports that are required for any site have been completed,” said Jeremy Read, chief executive officer of UWCRC 2.0 Inc.

A heritage resources impact assessment will determine if the site has archeological significance. That work will check for everything from fossils to unmarked graves, said Read.

Read
Yesterday at 6:19 PM CDT

Time to intervene on hubby and therapy ‘buddy’

Maureen Scurfield 4 minute read 2:00 AM CDT

DEAR MISS LONELYHEARTS: My husband has been going to a therapy group to work through some trauma in his past. He seems almost high when he comes home — always in too good a mood and plays his guitar for hours. He won’t come to bed with me either and doesn’t want to make love those nights.

I just found out from a female friend who also goes to this therapy group that one of my man’s exes turns out to be in this same group. She’s seen them at the café where some group members go after meetings for coffee. They usually sit as a group, she says, but my husband and this woman have started breaking off from the main crew for private talks at another table.

When I asked my man about her, he was indignant. He said, “I come home to you, don’t I? Isn’t that enough?” Now he claims he’s helping his ex talk through her trauma. That may be so, but he seems way too happy and smug when he finally comes home.

This ex was the first girl he ever had sex with. I know exactly what she meant to him — until she dropped him on his head. So what can I do? I can’t just ignore it and let it go. He’s my husband till death do us part, right?

The Canadian Press files Alberta lawyer Jeffrey Rath is the founder of the Alberta Prosperity Society and one of the leaders of the separatist movement.

Every few years, a sword over the baby

Hersh Seth 5 minute read Preview

Every few years, a sword over the baby

Hersh Seth 5 minute read 2:00 AM CDT

On Oct. 19, people in Alberta will answer 10 referendum questions. Nine are about things such as immigration, voter ID, judges and the Senate. The other asks if Alberta should remain in Canada or begin the legal steps toward a binding vote on leaving.

I want to share a perspective, as a patriotic Canadian, which I feel is lacking from the discourse.

Many of us who read those nine complaints can understand where Alberta is coming from. Ottawa kept control of the Prairies’ Crown lands and resources until 1930, allowing the East to grow at the West’s expense. The national energy program of the 1970s is still a sore spot west of Kenora, nearly 50 years later. Ontario and Quebec have almost 60 per cent of the seats in the House of Commons, so you can win everywhere from the Lakehead to the Pacific and still not change anything. Decisions are made about us, not with us. That frustration is real and being a Manitoban shouldn’t mean having to be Ottawa’s lawyer in this case. We are the original West, born in 1870 from Métis resistance to the same kind of treatment Alberta is protesting now.

So yes, we can understand how truly frustrated they are with the state of things in this country. But what bothers us even more is seeing someone threaten our children’s future every few years and call it leadership in their province.

Read
2:00 AM CDT
JOHN WOODS / FREE PRESS Avery Helm and Quincy Houdayer with dog Honey outside their Furby Street apartment. After repeatedly asking for repairs, they went to the Residential Tenancies Branch.

Tenants battling landlords find help in short supply from province

Scott Billeck 14 minute read Preview

Tenants battling landlords find help in short supply from province

Scott Billeck 14 minute read Yesterday at 6:00 AM CDT

For nearly three years, Quincy Houdayer and Avery Helm repeatedly pressed their landlord to address plumbing failures, water damage and other maintenance problems at their West Broadway apartment, with records showing some issues persisted until the couple turned to the Residential Tenancies Branch.

Emails and text messages between the tenants, Clearwater Management and the RTB reviewed by the Free Press document recurring leaks and flooding, periods without heat or hot water, concerns about mould and basement conditions and repeated followups from the couple seeking repairs.

“Most of the experiences we’ve had with them can be boiled down to, like, they either are very dismissive about it, they act like it’s not their problem… or they will just fully, blatantly ignore you,” Helm said, adding that the only way to get Clearwater to respond was to threaten going to the RTB, a provincial government agency.

RTB data obtained by the Free Press also shows 13 orders involving the three-building complex at 193-197 Furby St. in 2026 alone. All but one favoured the tenant, while the remaining order ruled in favour of both the tenant and landlord on different items.

Read
Yesterday at 6:00 AM CDT
MIKE DEAL / WINNIPEG FREE PRESS Several nurses at HSC said they did not feel safe using the hospital’s parkades and parking lots during working hours.

Man pleads guilty to five sex assaults at, near HSC

Dean Pritchard 5 minute read Preview

Man pleads guilty to five sex assaults at, near HSC

Dean Pritchard 5 minute read Yesterday at 3:41 PM CDT

A Winnipeg man previously found not criminally responsible for a violent assault on his father has pleaded guilty to sexually assaulting four women and a teen girl in and around the Health Sciences Centre last year.

Donovan Mohammed, 29, admitted responsibility for the attacks, on Friday in Winnipeg court. He remains in custody and will be sentenced at a later date following the completion of a court-ordered pre-sentence report.

Mohammed admitted to sexually assaulting a 14-year-old girl and four women — all strangers to him — within the span of an hour on July 2, 2025.

Court heard three of Mohammed’s victims were nurses and three of the assaults were captured on security video.

Read
Yesterday at 3:41 PM CDT