Taxpayer-funded pro-Trump TV ad campaign grows with new spot, wider reach

The Trump administration on Friday appeared to ramp up its use of U.S. government-funded political advertisements promoting President Donald Trump, airing its second TV ad in three days while expanding its spending on the first to at least $443,000.

The White House maintains the ads are “public service announcements” like those used by past presidents, but multiple lawmakers of both parties on Thursday criticized the first one, questioning its legality and appropriateness given its political nature, proximity to November’s midterms and the use of taxpayer funds.

The new, minute-long ad features scenic videos of Mount Rushmore at night with quotes and clips from Trump’s Fourth of July weekend speech there honoring the country’s 250th anniversary.

“We know that this is not an ending,” Trump says in the ad. “This is only the beginning of the golden age of America.”

At the end, text appears onscreen that reads, “Paid for by the U.S. Government.”

The ad’s costs weren’t immediately clear but it was airing Friday on Newsmax, with a spot on at least two programs, “Carl Higbie Frontline” and “Greg Kelly Reports,” according to AdImpact, which tracks media spending.

The first ad, a 30-second spot that began airing Wednesday, features clips of Trump talking about defeating communism interspersed with onscreen text promoting the “largest tax cuts in history,” “reigniting American manufacturing” and a call to “defend law and order and police.” The ad’s soundtrack includes a chorus singing “love me” repeatedly and ends with a message disclosing it was paid for by the U.S. government.

The White House on Friday defended its ads as “very clearly not campaign ads,” saying Trump isn’t on the ballot and the ads don’t include a call to action. It provided examples of past administrations from both parties that bought network time for public service announcements, including George W. Bush’s administration airing a campaign about a Medicare law and the Biden administration running one about COVID-19 vaccinations.

“Patriotism isn’t partisan. These public service announcements are unapologetically American, clearly disclosed, and aimed at the country — not a line on the ballot,” the White House said.

It didn’t answer an inquiry about what part of the government supplied the funds.

Politicians of both parties on Thursday criticized the ads, with some noting that laws prohibit taxpayer funds from being used for “publicity or propaganda” and limit the partisan political activities of government employees. Republicans running to defend their majorities in Congress in the upcoming midterm elections have created ads with similar messaging about communism, the economy and crime.

Several House Democrats with senior committee roles on Thursday demanded that the first ad be taken off the air, calling it “the sort of government propaganda one might expect in North Korea.”

North Carolina Sen. Thom Tillis, a Republican who is not running for reelection, called the ad “inappropriate” and likened it to something he would expect from the former right-wing Hungarian Prime Minister Viktor Orban.