From the Attic to a set of ears near you

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This article was published 18/02/2023 (1340 days ago), so information in it may no longer be current.

WHAT goes around comes around.

In this case, Cam Loeppky is hopeful his new video project will drum up some mutually beneficial promotion for local musicians and his Winnipeg recording studio.

From the Attic is a weekly web series launched last Thursday featuring high-end live performance music videos shot inside Loeppky’s Argyle Studio. Seven episodes have been filmed so far with the likes of Greg MacPherson, Fold Paper, Age of Self, Claire Thérèse, Bloc Parents, Anthony OKS and Amos the Kid.

“A lot of these bands tour Canada and just do local shows in Winnipeg, if this gets out to a broader audience, who knows what can happen?” says Loeppky, who is an audio engineer and co-owner of the Good Will Social Club.

The concept was inspired by From the Basement, an online music show from the U.K. that has produced videos with Beck, Moby, Radiohead and other musical heavy hitters.

“I like the way it looked and sounded, so I thought maybe I can kind of try to do my best interpretation of what they’re doing,” he says. “I liked that the bands were doing versions of their album tracks the way they would do them live — so it was like they were doing a concert for me, instead of going to a show with 50,000 other people.”

The name, From the Attic, is an obvious nod to the original series and an acknowledgment of Argyle Studio’s previous location in the attic of Loeppky’s home. Recently, he moved the businesses into a new location in the North End, inside a retrofitted warehouse that once produced Boler campers.

“It’s so Winnipeg it hurts,” Loeppky says of the locale.

The videos are a chance to show off the recording space — with its bevy of rugs, a large red velvet curtain and vintage supergraphic-inspired murals — and the studio’s sound.

The video production crew is made up of friends and Good Will co-workers Tom Elvers and Mike Requeima. Videos are shot in one day and often feature new or unreleased music. The productions are free of charge for artists and the project has been funded, thus far, through grant money.

“Once they’re recorded, the band can use these videos as part of their promotional material,” Loeppky says. “It’s a win-win situation, I think,”

Episodes are set to be released every Thursday for the foreseeable future.

“Hopefully we can keep the ball rolling as long as people have time,” he says.

Visit argylestudio.ca for more information.

eva.wasney@winnipegfreepress.com

Twitter: @evawasney