Plenty of alternatives to U.S. wines on the shelves

Advertisement

Advertise with us

In February 2025, Manitoba (and most other provinces) pulled American liquor from store shelves as part of the ongoing trade dispute with the United States.

Read this article for free:


or

Already have an account? Log in here »

To continue reading, please subscribe:

Subscribe and receive a limited-edition Free Press branded hat or tote.

Digital Subscription

One year of digital access for only $205*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.

Opinion

In February 2025, Manitoba (and most other provinces) pulled American liquor from store shelves as part of the ongoing trade dispute with the United States.

Then in December, the province followed a similar course to others and put American booze that was already on hand back on shelves, selling off inventory that had been wasting away in warehouses for months, and directing proceeds from those sales to charities.

BRANDON SUN FILES
A liquor mart employee helps stock American alcohol onto shelves
BRANDON SUN FILES

A liquor mart employee helps stock American alcohol onto shelves

Lineups sprung up at numerous stores as consumers snapped up bestselling American products — think Maker’s Mark, Jack Daniel’s, Apothic Red and the like. After that initial rush, what was left has been languishing on shelves ever since, with many products eventually being drastically discounted for a quick sale, lest they become too long in the tooth.

I decided early on not to write about/review U.S. products in this space until things were well and truly sorted. But a few months back, I found myself in the mood for a big, oaky red wine and — in a moment of weakness, or nostalgia, or maybe just curiosity — I picked up a $30-ish California Cabernet Sauvignon.

It was one of the only times I’ve experienced guilt about buying a wine — was I being a bad Canadian whose elbows weren’t up high enough? I figured the proceeds were going to a good cause, and I wasn’t going to review said product, so… no harm, no foul, right?

The Cab, which I had tried and enjoyed in the past, failed to move the needle for me this time. I don’t think the wine was past its prime — could the shame I felt in buying an American wine have left a (proverbially) bitter taste in my mouth?

By necessity, most savvy wine drinkers quickly moved on from American wines. That move has been relatively easy, as there’s no real style of wine from the U.S. that’s truly irreplaceable; there are plenty of equivalents out there that are just as good (or better) from other countries:

• For those missing California Cabernet Sauvignon, there are plenty of very good to great options from Australia, Chile and Argentina that bring big, bold flavours with balanced oak.

• Zinfandel fans can turn to Italy and wines made from Primitivo, which is the same grape variety but with a different name. Other gutsier options with big, dense fruit include Valpolicella made in the ripasso style or a Spanish Monastrell.

• Fans of California Chardonnay have a world of options to choose from, as the grape is grown in practically every wine-making country, with exceptional examples being made in both British Columbia and Ontario, as well as Australia, France, South Africa, New Zealand and, well, everywhere else.

• American Pinot Noir is made in different styles depending on where it’s coming from. For those who enjoy lighter, more delicate Oregon or Monterey Pinot Noir, there’s France’s Burgundy region (obviously) or wines from New Zealand, Germany and Ontario’s Niagara Peninsula that will do the trick. Those who prefer slightly bigger, riper Sonoma County Pinot Noir can look to producers in B.C.’s Okanagan Valley as well as Australia or Chile.

Over the last 18 months, American wine drinkers have had to move on to products from other regions. Once U.S. wines return to store shelves in earnest, we’ll see whether elbows remain up.

ben.sigurdson@winnipegfreepress.com


Wines of the week

Babich 2025 Chardonnay (Hawke’s Bay, New Zealand — $21.99, Liquor Marts and beyond)

Pale straw in appearaance, there’s no oak to be found on this Kiwi Chardonnay, sourced from Hawke’s Bay on the north island (versus Marlborough on the south island).

Aromatically it brings heaps of pear, tropical fruit (mango, pineapple) and lemon; it’s dry and light-plus bodied, overflowing with ripe peach, pear, mango and lemon flavours and coming with medium acidity, a hint of flint and a medium-length finish (it’s 13 per cent alcohol).

Juicy and delicious. 4/5


Hidden Bench 2023 Pinot Noir (Beamsville Bench, Ont. — $51.99, Jones & Co.)

This unfiltered Pinot Noir is made from organic grapes sourced from a trio of vineyards in the Beamsville Bench sub-appellation of the Niagara Peninsula.

It’s pale brick-ish garnet in appearance, bringing plum, baked cherry, earth, mushroom and herbal notes aromatically — very Burgundian in style.

On the dry, light-plus-bodied palate the plum and baked cherry flavours arrive with baking spice, earth and ripe cranberry flavours, with secondary vanilla and white pepper notes, modest tannins, a hint of bread dough and, at 13 per cent alcohol, a medium-length finish.

An exceptional Pinot Noir; available at Jones & Co. 4.5/5


PietraPura 2024 Mandus Primitivo (Manduria, Italy — $19.99, Liquor Marts and beyond)

Medium crimson in appearance, this Italian red made from the Primitivo grape (also known as Zinfandel) offers blueberry jam, plum, raison, mocha and vanilla notes aromatically.

It’s full-bodied and dry but quite jammy, bringing ripe blueberry and plum to the party, along with vanilla, baking spice, dried fruit and cocoa flavours, modest tannins and, at 14.5 per cent, some decent warmth on the finish.

Fun stuff. 3.5/5

Ben Sigurdson

Ben Sigurdson
Literary editor, drinks writer

Ben Sigurdson is the Free Press‘s literary editor and drinks writer. He graduated with a master of arts degree in English from the University of Manitoba in 2005, the same year he began writing Uncorked, the weekly Free Press drinks column. He joined the Free Press full time in 2013 as a copy editor before being appointed literary editor in 2014. Read more about Ben.

In addition to providing opinions and analysis on wine and drinks, Ben oversees a team of freelance book reviewers and produces content for the arts and life section, all of which is reviewed by the Free Press’s editing team before being posted online or published in print. It’s part of the Free Press‘s tradition, since 1872, of producing reliable independent journalism. Read more about Free Press’s history and mandate, and learn how our newsroom operates.

Our newsroom depends on a growing audience of readers to power our journalism. If you are not a paid reader, please consider becoming a subscriber.

Our newsroom depends on its audience of readers to power our journalism. Thank you for your support.

Report Error Submit a Tip

More Stories

WSO kicks off season pairing Beethoven, Tchaikovsky

Conrad Sweatman 5 minute read Preview

WSO kicks off season pairing Beethoven, Tchaikovsky

Conrad Sweatman 5 minute read 2:01 AM CDT

French fries and milkshake, watermelon and feta cheese … Beethoven’s Fifth and Tchaikovsky’s Fifth?

Few events mark the beginning of the classical concert season like the Winnipeg Symphony Orchestra’s season-opener and this year they kick things off with an unusual but satisfying pairing.

“I think that for me, the combination of these two pieces is, first of all, a celebration of great masterworks that have withstood 100 years of being probed by time for their relevancy,” says conductor Daniel Raiskin, the WSO’s music director. “It’s the quality of music, it’s the quality of narrative that attracts us to these masterworks again and again.”

Both symphonies are so hefty and canonical, one might have expected half of the concert would be devoted to a concerto, tone poem or something smaller or lesser known.

Read
2:01 AM CDT

Several mayors bow out of fall’s municipal elections

Connor McDowell 3 minute read Yesterday at 2:01 AM CDT

BRANDON — A number of mayors have decided not to run for re-election in western Manitoba municipalities.

Happy email debt forgiveness day

Tory McNally 8 minute read Preview

Happy email debt forgiveness day

Tory McNally 8 minute read 2:01 AM CDT

There are few things more capable of producing an immediate feeling of guilt than opening your inbox and seeing an email you have not answered.

You know the one. It has been sitting there for three days or three months or perhaps long enough that responding now feels less like answering an email and more like reopening a historical case. You read it, think, “I really need to deal with that,” and then close it again.

The next week you see it, feel slightly worse and tell yourself you will answer it when you have more time. A month later, you are considering whether it would be less embarrassing to change your name and move to another province.

Fortunately, there is a solution: Sept. 30 is Email Debt Forgiveness Day, and I think it may be one of the most compassionate holidays we have invented.

Read
2:01 AM CDT

Concrete doc befits brutalist Winnipeg

Ben Waldman 4 minute read Preview

Concrete doc befits brutalist Winnipeg

Ben Waldman 4 minute read Thursday, Sep. 24, 2026

Moviegoers across North America are pounding the pavement and lining up around the block to see The History of Concrete, small-screen documentarian John Wilson’s feature-length debut.

Read
Thursday, Sep. 24, 2026

Two U.S. presidents, and America’s decline

Editorial 4 minute read Preview

Two U.S. presidents, and America’s decline

Editorial 4 minute read Yesterday at 2:00 AM CDT

“Let us have faith that right makes might, and in that faith, let us, to the end, dare to do our duty as we understand it.” — Abraham Lincoln in his Cooper Union address, given in New York City in 1860.

Read
Yesterday at 2:00 AM CDT

U of W marks 10 years of Indigenous education requirement

Maggie Macintosh 5 minute read Preview

U of W marks 10 years of Indigenous education requirement

Maggie Macintosh 5 minute read Yesterday at 2:00 AM CDT

The University of Winnipeg is collecting course outlines, historic concerns about systemic racism on campus and related records to mark the 10-year anniversary of mandating Indigenous studies.

The unveiling of a new archive drew nearly 200 people to Centennial Hall on Thursday afternoon to reflect on how the Indigenous course requirement, also known as “the ICR,” came to be.

University archivist Brett Lougheed told the crowd its inception is “an amazing story” of student activism that, until now, wasn’t accurately reflected in U of W records.

“What little material we had told the story of administration’s role in developing the ICR as though it was the ultimate driver… and not a student-led response to racism,” Lougheed said.

Read
Yesterday at 2:00 AM CDT