Ask the Expert: Coca-Cola button sign
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Hey there, time traveller!
This article was published 09/12/2017 (3155 days ago), so information in it may no longer be current.
Dear Mike,
I know you know a lot about Coca-Cola collectibles. I have this plastic Coca-Cola button sign. I cannot find any info on it on the web.
It is made out of plastic and it has a few chips at the top. It measures 14.5 inches (36.8 centimetres) round.There are no hooks or holes to hang it.
I think it is older but I’m not sure. Any help would be appreciated.
John G., Winnipeg
Dear John,
Your button is an insert to a light-up sign that was made in the 1950s. The complete sign was made of metal and has a few different inserts. The other insert I have seen has the slogan “Shop Refreshed.”
This would make me think it was designed for grocery stores. It’s a Canadian sign, which is why there is not a lot of info on the internet about it.
Your insert with the chips would sell for $60 to $75. A complete sign in perfect condition would sell for $400 to $450.
Mike Huen is an antique dealer and owner of Mike’s General Store. If you would like to have an item appraised, email your questions and include a photo to mike@mikesgeneralstore.com and put “Free Press” in the subject line, or write to Mike’s Appraisals, 52 St. Anne’s Rd., Winnipeg, MB, R2M 2Y3.
