Viral and vibrant

Story of woman’s popular DIY online videos (and fallout) told with plenty of heart

Advertisement

Advertise with us

Irish writer Emer O’Toole, who currently lives in Montreal, has produced a lively first novel that captures highlights of contemporary life, among them the candid thoughts and actions of a do-it-yourself influencer.

Read this article for free:


By clicking the button above, an account will be created and you will begin to receive some of our recommended newsletters. You may opt out of any newsletter by visiting your Email and Communication Preferences page or by clicking "unsubscribe" at the bottom of any email.

or

Already have an account? Log in here »

To continue reading, please subscribe:

Digital Subscription

One year of digital access for only $1.44 a week*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*Billed as $5.77 plus GST every four weeks. After 52 weeks, price increases to the regular rate of $19.95 plus GST every four weeks. Offer available to new and qualified returning subscribers only. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.

Irish writer Emer O’Toole, who currently lives in Montreal, has produced a lively first novel that captures highlights of contemporary life, among them the candid thoughts and actions of a do-it-yourself influencer.

O’Toole is the author of two other books, Girls Will Be Girls: Dressing Parts and Daring to Act Differently (2015), exploring how gender roles are performed, and Contemporary Irish Theatre and Social Change: Activist Aesthetics (2024). She currently teaches performance, theatre and Irish studies at Concordia University in Montreal.

In Do It Yourself, 40ish Katy MacIsaac, mother of two young girls, has been abandoned by her husband, Alex Labrador, who has taken up with another woman named April.

Trevor Browne photo
                                Emer O’Toole uses a variety of narrative formats throughout the novel, including comments from her main character’s YouTube channel.

Trevor Browne photo

Emer O’Toole uses a variety of narrative formats throughout the novel, including comments from her main character’s YouTube channel.

Living in Ottawa, Katy and Alex agree to share the upbringing of their daughters, Blaire and Ella, who will stay half a week in each home. One of the first problems Katy has to deal with is a teacher’s concern that Ella has written a song that her classmates are singing called “The Vagina Song.”

While she has a regular part-time job at Poll Packaging, Katy decides to fix some of the flaws in her condo. She becomes so effective in her do-it-yourself efforts that she decides to film what she is doing, and arranges to show her work on YouTube.

O’Toole’s novel leads off with the first episode in what Katy calls DIY for Single Moms. Katy is so natural in how she speaks and what she says — interweaving candid comments on women’s foibles, men and marriage — that her show gradually grows in popularity.

For help on details in renovating her bathroom, she consults a fellow named Serge at Canadian Tire, who provides her with material in the form of videos. She meets another fellow named Jacob who says he can help her with tiling.

She often consults with her married friend Colleen, who lives where Katy used to live, in Antigonish, N.S., and who Katy really respects for her rational observations.

Though she becomes quite friendly with Jacob, Katy is attracted to two lesbian women named Farah and Gabrielle, arranging to go out with them to a microbrewery, then to a bar and disco. They kiss goodnight at 2 a.m. and, while Katy doesn’t tell them, she reckons it was the best evening she’d had in ages. That doesn’t stop her from becoming sexually involved with Jacob, who says he loves her despite his being otherwise involved.

One of the novel’s best scenes has Alex and April arranging to meet with Katy to deal with her growing online notoriety. Alex asks Katy to not ever mention April and him on her show.

As funny as Do It Yourself can be, there are touching moments. “At the door, April looked back. Katy’s fire had faded already, and all she felt was grief. April smiled at her — a sad, kind smile. Then they were gone, leaving Katy to wonder how, when people have loved each other so hard, things can end up so broken,” O’Toole writes.

As Katy’s lively, often provocative episodes continue, more and more people watch them. The number of fans watching DIY for Single Moms grows to two million, and it is nominated for a national YouTube Steamy award for best breakout creator, to be presented in San Francisco. When her boss, Mr. Poll, expresses concern about “her online diary,” Katy quits her job.

Katy looks forward to going to San Francisco, perhaps with Gab and Farah. Among the many other distractions in her life are April’s becoming friendly with her and the sudden problems of Alex’s boss, Luke Manning.

O’Toole uses a variety of narrative formats throughout the novel. One of the best is the commentary from viewers that follow each of Katy’s episodes. Brief comments from viewers appear on her laptop after each, and O’Toole offers the reader a variety of them each time.

Five examples, picked at random:

“@Lila Blake

Katy, you’re the dad I never had AND the mom I always wanted.”

Do It Yourself

Do It Yourself

“@RosaTanstein

I did not expect to be so moved by a video of a woman installing a toilet. This is funny/sad and also very wise.”

“@ShirleyLind

I know you were only joking about saying ‘that’s so gay,’ but it really knocked my energy. I love you, Katy, but please leave that language in 2005 where it belongs.”

“@Billious

My God, doesn’t YouTube have a policy forbidding this kind of material? My eyeballs are in need of a bath.”

“@PoppyMin

Ha ha! I love that Katy can make Jacob blush! Careful with my sweetie, Katy — he acts cool, but he’s a delicate flower!”

Do It Yourself is an enjoyable novel, full of surprises.

Dave Williamson is the Winnipeg author of 10 books and four television plays, and co-author (with Carol Shields) of the stage play Anniversary.

Report Error Submit a Tip

More Stories

Hutterite colonies embrace the manufacturing business – while staying faithful to their way of life

Gabrielle Piché 13 minute read Preview

Hutterite colonies embrace the manufacturing business – while staying faithful to their way of life

Gabrielle Piché 13 minute read Thursday, Oct. 22, 2026

Tucked away at Oak Bluff Hutterite Colony, past rows of communal housing and farm buildings, Aaron Maendel tinkers in a laboratory.

Black-and-white sheets smeared with grey-test formulas cover a counter. A Thermotron — a refrigerator-looking machine — is powered off but standing by to simulate any desired temperature.

Maendel moves to a worktop littered with partly full mixing cups. He pulls out a small, rectangular sample — a sheet showing the drying time of his new fixation, floor coatings.

“Very simple, actually. Very simple machine. Drags a stick through the mud,” Maendel says.

Read
Thursday, Oct. 22, 2026

Story of woman’s wildly popular DIY online videos (and fallout) told with plenty of heart

Reviewed by Dave Williamson 5 minute read Preview

Story of woman’s wildly popular DIY online videos (and fallout) told with plenty of heart

Reviewed by Dave Williamson 5 minute read Saturday, Oct. 24, 2026

Irish writer Emer O’Toole, who currently lives in Montreal, has produced a lively first novel that captures highlights of contemporary life, among them the candid thoughts and actions of a do-it-yourself influencer.

O’Toole is the author of two other books, Girls Will Be Girls: Dressing Parts and Daring to Act Differently (2015), exploring how gender roles are performed, and Contemporary Irish Theatre and Social Change: Activist Aesthetics (2024). She currently teaches performance, theatre and Irish studies at Concordia University in Montreal.

In Do It Yourself, 40ish Katy MacIsaac, mother of two young girls, has been abandoned by her husband, Alex Labrador, who has taken up with another woman named April.

Living in Ottawa, Katy and Alex agree to share the upbringing of their daughters, Blaire and Ella, who will stay half a week in each home. One of the first problems Katy has to deal with is a teacher’s concern that Ella has written a song that her classmates are singing called “The Vagina Song.”

Read
Saturday, Oct. 24, 2026

‘Well-known evil empire’: Barack Obama mocks President Trump’s trade war with Canada

The Canadian Press 3 minute read Preview

‘Well-known evil empire’: Barack Obama mocks President Trump’s trade war with Canada

The Canadian Press 3 minute read Updated: Yesterday at 11:03 PM CDT

DETROIT - Former president Barack Obama took aim at U.S. President Donald Trump’s tariffs on Canadian goods Saturday during an impassioned speech at a Democrat campaign rally in Detroit, Michigan, ahead of next month’s U.S. midterm elections.

During a speech supporting Democratic candidates Abdul El-Sayed and Jocelyn Benson, Obama mocked the current president’s tariff war with its northern neighbour while jokingly referring to Canada as a "well-known evil empire.”

“That historical adversary of ours, Canada,” he said sarcastically. “It's your neighbour. It's a few minutes’ drive over the bridge.” 

The former president says Trump has upset Canadians through his abuse of the country and talks of making it the 51st state.

Read
Updated: Yesterday at 11:03 PM CDT

First Crumbl cookie shop opens in Winnipeg

Gabrielle Piché 3 minute read Preview

First Crumbl cookie shop opens in Winnipeg

Gabrielle Piché 3 minute read Friday, Oct. 23, 2026

The early birds got their cookies.

Klaudia and Jayson Ballantyne were the first in line for the grand opening of Winnipeg’s first Crumbl location at 1570 Regent Ave. West, arriving at 2 a.m. Friday — six hours before the cookie chain was set to open.

The brother and sister brought their lawn chairs and blankets and hunkered down.

Roughly 90 minutes later, by their count, the next customers arrived.

Read
Friday, Oct. 23, 2026

Winnipeg put on a great event with Heritage Classic, Jets can’t hold up their end of the bargain

Mike McIntyre 7 minute read Preview

Winnipeg put on a great event with Heritage Classic, Jets can’t hold up their end of the bargain

Mike McIntyre 7 minute read Yesterday at 10:56 PM CDT

The Winnipeg Jets know how to throw a great outdoor party. Unfortunately for the club, they haven’t perfected the all-important hockey portion of the Heritage Classic.

A 2-1 loss to the Montreal Canadiens on Sunday night inside Princess Auto Stadium comes 10 years after a 3-0 downer against the Edmonton Oilers inside the same football facility.

Better luck in 2036, perhaps?

Hey, at least the Jets finally found a way to score a goal in this one as Isak Rosen broke Jacob Fowler’s shutout bid with just under five minutes left in regulation. But they were ultimately unable to finish off a memorable weekend with a much-needed win in front of a raucous, sold-out crowd of 32,343.

Read
Yesterday at 10:56 PM CDT

News briefs for Sunday, October 25, 2026

1 minute read Updated: Yesterday at 11:13 AM CDT

A collection of breaking news briefs filed on Sunday, October 25, 2026

Leaf Rapids man charged with second-degree murder

11:13 AM

RCMP have charged a 23-year-old Leaf Rapids man with second-degree murder in the death of a 55-year-old man last week.