Romania’s culture minister asks Louis Vuitton to acknowledge a traditional blouse inspired items
Advertisement
Read this article for free:
or
Already have an account? Log in here »
To continue reading, please subscribe:
Digital Subscription
One year of digital access for only $205*
- Enjoy unlimited reading on winnipegfreepress.com
- Read the E-Edition, our digital replica newspaper
- Access News Break, our award-winning app
- Play interactive puzzles
*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.
To continue reading, please subscribe:
Add Free Press access to your Brandon Sun subscription for only an additional
$1 for the first 4 weeks*
- Enjoy unlimited reading on winnipegfreepress.com
- Read the E-Edition, our digital replica newspaper
- Access News Break, our award-winning app
- Play interactive puzzles
*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.
Read unlimited articles for free today:
or
Already have an account? Log in here »
Hey there, time traveller!
This article was published 04/06/2024 (854 days ago), so information in it may no longer be current.
BUCHAREST, Romania (AP) — Romania’s minister of culture says she will ask French luxury fashion house Louis Vuitton to acknowledge that a traditional Romanian blouse directly inspired items in one of its 2024 collections.
“We will request that Louis Vuitton recognize the heritage and cultural value of the traditional blouse model with ribbons,” Raluca Turcan wrote on Facebook late Monday, adding that it’s an opportunity for international recognition of the “inestimable value” of Romanian tradition.
The blouse in question is known in Romanian as an “IE” (pronounced “E-eh”), which typically has intricate embroidery and tassels and is widely recognized as a symbol of the country’s rich folk culture. In 2022, the garments with a specific style of embroidery were added to a UNESCO list of intangible cultural heritage.
Louis Vuitton did not immediately respond to questions sent by The Associated Press.
The allegedly inspired garments were in Nicolas Ghesquiere’s Resort 2024 collection for Louis Vuitton, where many items cost thousands of dollars (euros).
The campaign for Louis Vuitton to “give credit” to Romanian heritage was launched on Sunday by the online community La Blouse Roumaine, which has long urged fashion houses to credit collections that appropriate traditional clothing.
“We need to protect our intangible cultural heritage. It’s our cultural right to express our identity through these garments, through these traditional costumes,” Andreea Diana Tanasescu, the founder of La Blouse Roumaine, told the AP. “They are part of Romanian history.”
The outcry is not the first of its kind in Romania. In 2017, U.S. designer Tory Burch changed the description of one of her designs, a traditional Romanian-style coat, after her brand angered thousands of Romanians for marketing it as a garment inspired by Africa. Burch said they had “missed a reference to a beautiful Romanian coat which inspired one of the pieces.”