Estimated 24.6 million TV viewers watched inauguration coverage, smallest audience since 2013

Advertisement

Advertise with us

NEW YORK (AP) — An estimated 24.6 million television viewers watched President Donald Trump's second inauguration, the smallest audience for the quadrennial ceremony since Barack Obama's second inauguration in 2013.

Read this article for free:


or

Already have an account? Log in here »

To continue reading, please subscribe:

Subscribe and receive a limited-edition Free Press branded hat or tote.

Digital Subscription

One year of digital access for only $205*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.

Hey there, time traveller!
This article was published 21/01/2025 (610 days ago), so information in it may no longer be current.

NEW YORK (AP) — An estimated 24.6 million television viewers watched President Donald Trump’s second inauguration, the smallest audience for the quadrennial ceremony since Barack Obama’s second inauguration in 2013.

The Nielsen Company said Tuesday that viewership was down from Joe Biden’s 2021 inauguration, which reached 33.8 million, and Trump’s first move into the White House, seen by 30.6 million in 2017.

Inauguration viewership has varied widely over the past half-century, from a high of 41.8 million when Ronald Reagan came into office in 1981 to a low of 15.5 million for the start of George W. Bush’s second term in 2004.

President-elect Donald Trump, from left, takes the oath of office as Barron Trump and Melania Trump watch at the 60th Presidential Inauguration in the Rotunda of the U.S. Capitol in Washington, Monday, Jan. 20, 2025. (Kevin Lamarque/Pool Photo via AP)
President-elect Donald Trump, from left, takes the oath of office as Barron Trump and Melania Trump watch at the 60th Presidential Inauguration in the Rotunda of the U.S. Capitol in Washington, Monday, Jan. 20, 2025. (Kevin Lamarque/Pool Photo via AP)

The length of Trump’s inauguration coverage may have hurt him in bragging rights. The 24.6 million figure represents the average number of people tuning in to coverage on one of 15 networks between 10:30 a.m. to 7:30 p.m. Eastern. In past years, the coverage didn’t go on for so long, which meant the averages were likely higher because people tune away as the day goes on.

Nielsen had no immediate estimate, for example, of how many people watched Trump up until 4 p.m. Eastern, the cutoff point for most inauguration coverage in the past.

There’s no doubt where most viewers gravitated on Monday: Fox News Channel had 10.3 million viewers between 11:30 a.m. and 1 p.m., when Trump was sworn in and gave his inaugural speech. In that same period, ABC had 4.7 million viewers, NBC had 4.4 million, CBS had 4.1 million, CNN had 1.7 million and MSNBC had 848,000, Nielsen said.

Four years ago, 13.4 million people watched Biden’s inauguration on CNN and MSNBC, compared to only 2.4 million on Fox News.

___

David Bauder writes about media for the AP. Follow him at http://x.com/dbauder and https://bsky.app/profile/dbauder.bsky.social

Report Error Submit a Tip

More Stories

Audited public accounts show Manitoba's deficit last year half of predicted $1.67 billion

Carol Sanders 6 minute read Preview

Audited public accounts show Manitoba's deficit last year half of predicted $1.67 billion

Carol Sanders 6 minute read Updated: Yesterday at 7:27 PM CDT

Manitoba’s audited public accounts for the last fiscal year show the province is “moving in the right direction,” NDP Finance Minister Adrien Sala said Monday.

The provincial deficit for fiscal 2025-26 was $832 million, nearly half the $1.67-billion deficit forecast in December, and in line with the $794-million estimate in Budget 2026.

“I’m particularly proud of this final result, (given the potential) implications of tariffs on our economy, the worst wildfire season in 30 years — which resulted in significant emergency expenditures — and, of course, a significant drought,” Sala said at a news conference.

The province reported revenues of $25.1 billion and expenses of $25.9 billion, resulting in the $832-million deficit. Manitoba’s net debt is $36.5 billion and costs the province $2.3 billion a year in debt-servicing charges.

Read
Updated: Yesterday at 7:27 PM CDT

Former private-school teacher jailed nine months for luring after sending messages declaring love for teen

Dean Pritchard 4 minute read Preview

Former private-school teacher jailed nine months for luring after sending messages declaring love for teen

Dean Pritchard 4 minute read Yesterday at 5:06 PM CDT

A former Catholic school teacher who sent inappropriate romantic messages to a teenage student, professing his love for her, has been sentenced to nine months in jail.

Read
Yesterday at 5:06 PM CDT

Kinew, NDP rise to new heights in Free Press-Abacus Data poll; support for Khan, Tories falls further

Chris Kitching 6 minute read Preview

Kinew, NDP rise to new heights in Free Press-Abacus Data poll; support for Khan, Tories falls further

Chris Kitching 6 minute read Yesterday at 5:52 PM CDT

Buoyed by a bump outside Winnipeg, support for Premier Wab Kinew’s NDP climbed to its highest level yet, while the Tories lost some ground.

Read
Yesterday at 5:52 PM CDT

Changing Transit Plus drivers’ status a ‘ridiculous anti-worker provision,’ councillor says

Joyanne Pursaga 5 minute read Preview

Changing Transit Plus drivers’ status a ‘ridiculous anti-worker provision,’ councillor says

Joyanne Pursaga 5 minute read 5:32 PM CDT

Some fear a change of status for Winnipeg Transit Plus drivers could allow them to be paid less and receive fewer benefits.

However, council’s public works chairwoman said pay protections are now embedded in contracts and the change is needed to attract enough workers.

Three years ago, city council passed a motion that required Winnipeg Transit Plus drivers to be employees of companies the city hires to provide accessible transit service.

Coun. Brian Mayes said that clause prevents “sub-minimum wages” from being permitted for subcontracted drivers and ensures drivers can access multiple benefits.

Read
5:32 PM CDT

Jets up against the clock

Mike McIntyre 8 minute read Preview

Jets up against the clock

Mike McIntyre 8 minute read Sunday, Sep. 20, 2026

Time has often been on the side of the Winnipeg Jets, with Cole Perfetti’s famous “Manitoba Miracle” buzzer-beater serving as Exhibit A.

But that won’t necessarily be the case this coming season, when the clock threatens to become a stubborn and, at times, confusing opponent.

Premier Wab Kinew’s decision to adopt permanent daylight time will have a significant impact on the hockey club, both as hosts and visitors, head coach Scott Arniel told the Free Press on Sunday.

Athletes are creatures of habit, and their regular routines are going to be challenged during the period from Nov. 1 to March 14, which covers the majority of the 84-game campaign.

Read
Sunday, Sep. 20, 2026

Councillor facing sex charges running for re-election

Morgan Modjeski 2 minute read Preview

Councillor facing sex charges running for re-election

Morgan Modjeski 2 minute read Yesterday at 7:47 PM CDT

A Winnipeg city councillor who faces sexual assault charges says he is running for re-election.

A day before Tuesday’s deadline, Russ Wyatt registered to run in the Transcona ward where he has served five terms and to which he was first elected in 2002.

“After much reflection, I have decided to stand for re-election in the Winnipeg municipal election,” Wyatt said in a statement Monday.

“Time and time again, I have stood up to the powers that be, and they would love to get rid of me. But I see the mess this city is in today, with the disastrous new bus routes, ever rising water bills, developer largesse, and poverty in our streets,” he said.

Read
Yesterday at 7:47 PM CDT