Estimated 24.6 million TV viewers watched inauguration coverage, smallest audience since 2013
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Hey there, time traveller!
This article was published 21/01/2025 (250 days ago), so information in it may no longer be current.
NEW YORK (AP) — An estimated 24.6 million television viewers watched President Donald Trump’s second inauguration, the smallest audience for the quadrennial ceremony since Barack Obama’s second inauguration in 2013.
The Nielsen Company said Tuesday that viewership was down from Joe Biden’s 2021 inauguration, which reached 33.8 million, and Trump’s first move into the White House, seen by 30.6 million in 2017.
Inauguration viewership has varied widely over the past half-century, from a high of 41.8 million when Ronald Reagan came into office in 1981 to a low of 15.5 million for the start of George W. Bush’s second term in 2004.
The length of Trump’s inauguration coverage may have hurt him in bragging rights. The 24.6 million figure represents the average number of people tuning in to coverage on one of 15 networks between 10:30 a.m. to 7:30 p.m. Eastern. In past years, the coverage didn’t go on for so long, which meant the averages were likely higher because people tune away as the day goes on.
Nielsen had no immediate estimate, for example, of how many people watched Trump up until 4 p.m. Eastern, the cutoff point for most inauguration coverage in the past.
There’s no doubt where most viewers gravitated on Monday: Fox News Channel had 10.3 million viewers between 11:30 a.m. and 1 p.m., when Trump was sworn in and gave his inaugural speech. In that same period, ABC had 4.7 million viewers, NBC had 4.4 million, CBS had 4.1 million, CNN had 1.7 million and MSNBC had 848,000, Nielsen said.
Four years ago, 13.4 million people watched Biden’s inauguration on CNN and MSNBC, compared to only 2.4 million on Fox News.
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David Bauder writes about media for the AP. Follow him at http://x.com/dbauder and https://bsky.app/profile/dbauder.bsky.social