Pokémon-shaped Cheeto, ‘Cheetozard,’ sells at auction for $87,840

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NEW YORK (AP) — A Cheeto shaped like the beloved Pokémon Charizard has sold at auction for a total cost of $87,840.

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Hey there, time traveller!
This article was published 05/03/2025 (387 days ago), so information in it may no longer be current.

NEW YORK (AP) — A Cheeto shaped like the beloved Pokémon Charizard has sold at auction for a total cost of $87,840.

The Goldin auction house listed the snack as sold on Sunday.

“Presented is a 3-inch long Flamin’ Hot Cheeto in the shape of the Pokémon Charizard, affixed to a customized Pokémon card and encapsulated in a clear card storage box,” the auction’s description states. “It was initially discovered and preserved sometime between 2018-2022 by 1st & Goal Collectibles. The Cheeto surged in popularity on social media platforms in late 2024.”

This undated photo provided by Goldin Auctions shows a Cheeto shaped like the Pokémon Charizard that has sold at auction for $87,840. (Goldin Auctionsvia AP)
This undated photo provided by Goldin Auctions shows a Cheeto shaped like the Pokémon Charizard that has sold at auction for $87,840. (Goldin Auctionsvia AP)

There were 60 bids on the uniquely shaped snack, according to the listing. The winning bid was $72,000 plus a buyer’s premium.

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