Numeris: Grey Cup had average audience of 4 million, reach of 10 million
Advertisement
Read this article for free:
or
Already have an account? Log in here »
To continue reading, please subscribe:
Monthly Digital Subscription
$0 for the first 4 weeks*
- Enjoy unlimited reading on winnipegfreepress.com
- Read the E-Edition, our digital replica newspaper
- Access News Break, our award-winning app
- Play interactive puzzles
*No charge for 4 weeks then price increases to the regular rate of $19.00 plus GST every four weeks. Offer available to new and qualified returning subscribers only. Cancel any time.
Monthly Digital Subscription
$4.75/week*
- Enjoy unlimited reading on winnipegfreepress.com
- Read the E-Edition, our digital replica newspaper
- Access News Break, our award-winning app
- Play interactive puzzles
*Billed as $19 plus GST every four weeks. Cancel any time.
To continue reading, please subscribe:
Add Free Press access to your Brandon Sun subscription for only an additional
$1 for the first 4 weeks*
*Your next subscription payment will increase by $1.00 and you will be charged $16.99 plus GST for four weeks. After four weeks, your payment will increase to $23.99 plus GST every four weeks.
Read unlimited articles for free today:
or
Already have an account? Log in here »
Last week’s Grey Cup had an average Canadian audience of nearly four million viewers, according to data released Wednesday by audience measurement company Numeris.
Numeris said an average audience of 3.985 million watched the Saskatchewan Roughriders defeat the Montreal Alouettes 25-17 on Sunday in Winnipeg in the 112th edition of the CFL’s championship game. The game was broadcast on TSN, RDS and CTV.
The number is an increase over the average audience for the previous two Grey Cup games (3.572 million in 2023, 3.529 million in 2024).
Numeris also said the game’s reach — the number of unique viewers potentially exposed to the broadcast — was 10 million.
The audience was strongest in the regions represented in the championship game, with a percentage reach of 41.6 per cent of viewers in the Prairies/Western market, 40.1 per cent in the English Montreal market and 28.7 per cent in the French Montreal region.
The Atlantic market had the lowest percentage reach at 12.7 per cent.
Numeris said the Grey Cup had a reach of around 1.22 million in the coveted 25-34 age bracket, up from last year (1.07 million) but down from 2023 (1.26 million).
This report by The Canadian Press was first published Nov. 19, 2025.
Related Articles
Saskatchewan Roughriders return home, celebrate Grey Cup with cheering fans in Regina
Advertisement Advertise With Us