Big FM reverts to Power, announces new lineup, format

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First they were Power. Then they were Big. Now they are returning to Power.

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Hey there, time traveller!
This article was published 01/09/2016 (3679 days ago), so information in it may no longer be current.

First they were Power. Then they were Big. Now they are returning to Power.

Power 97 is returning to a more modern-edged rock format after 97.5 Big FM’s 19-month affair with a middle-of-the-road rock music format (and several weeks of DJ-free music).

The Corus Entertainment station is officially relaunching Tuesday with a lineup of hosts both new and familiar. In the latter category are Joe Aiello and “Fearless Fred” Kennedy, exemplars of “the deep rock ’n’ roll heritage in the community,” according to program director Tammy Cole.

COLE BREILAND / WINNIPEG FREE PRESS FILE
Joe Aiello will co-host the newly rebranded Power 97’s morning show with Randy Parker.
COLE BREILAND / WINNIPEG FREE PRESS FILE Joe Aiello will co-host the newly rebranded Power 97’s morning show with Randy Parker.

“By having Winnipeg’s renowned hosts paired with some brand new voices, Power 97 will offer an exciting lineup that listeners can connect with,” Cole says.

Aiello and newcomer Randy Parker will co-host Power Mornings from 6 a.m. to 10 a.m. Kennedy will man the evening slot from 6 p.m. to 10 p.m.

New midday personalities include DJ/blogger Meredith Geddes who will host Meredith, weekdays from 10 a.m. to 2 p.m. DJ/musician Craig Stone, late of Vancouver’s CFOX station, takes on the afternoon drive spot from 2 p.m. to 6 p.m.

It was at the end of January in 2015 when Power 97 abandoned its modern-rock format after it fell to 12th in Winnipeg’s 15-station radio standings with 2.6 per cent of the 12-and-older listening audience, according to ratings released by Numeris in November 2014. In the spring ratings last year, the station’s listening audience slumped further to 2.2 per cent.

A scan through a recent playlist on Power 97 included music by the Sam Roberts Band, Kaleo, Nirvana, the Pretty Reckless, Beck, July Talk, the Cure, Metallica, Foo Fighters, Arkells, U2, Soundgarden, Billy Talent, Monster Truck, Kings of Leon and Pearl Jam.

The restructuring at Corus also resulted in at least one job loss. Veteran broadcaster Kathy Kennedy, co-host of Winnipeg’s Morning News with Richard Cloutier on 680 CJOB, announced on Facebook that she had lost her job.

“Today was my last day with Corus radio. I truly appreciate the opportunity I was given to play radio, in particular on 680 CJOB. My take-away is the wonderful people I got to meet and work with, many of whom will be lifelong friends. I wish the new team a ton of success. Looking forward to future opportunities…,” she posted.

There was no immediate word about Shadoe Davis, another veteran Winnipeg radio personality who had co-hosted the morning show with Aiello on Big FM since March.

— Staff

History

Updated on Thursday, September 1, 2016 5:33 PM CDT: Tweaks headline

Updated on Friday, September 2, 2016 8:30 AM CDT: Headline tweaked.

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