FACT FOCUS: Norway brought its own food to the World Cup. But not because it distrusts US products

Advertisement

Advertise with us

As Norway excels in its first World Cup appearance since 1998, false claims about what the team is eating are also grabbing attention online.

Read this article for free:


or

Already have an account? Log in here »

To continue reading, please subscribe:

Subscribe and receive a limited-edition Free Press branded hat or tote.

Digital Subscription

One year of digital access for only $205*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.

As Norway excels in its first World Cup appearance since 1998, false claims about what the team is eating are also grabbing attention online.

The allegations focus on the quality of American food — more specifically, that the Norwegians distrust it so much that they brought food from home to avoid eating it. Norway’s team is based in Greensboro, North Carolina, for the duration of the 2026 tournament, which is being co-hosted by the U.S., Canada and Mexico.

It’s true that the team shipped certain products from Norway for the World Cup, but the reason has nothing to do with concerns about quality.

Norwegian players Erling Haaland, left, Alexander Soerloth (7), Kristoffer Ajer (3) and teammates celebrate after defeating Senegal in a World Cup Group I soccer match in East Rutherford, N.J., near New York, Monday, June 22, 2026. (AP Photo/Yuki Iwamura)
Norwegian players Erling Haaland, left, Alexander Soerloth (7), Kristoffer Ajer (3) and teammates celebrate after defeating Senegal in a World Cup Group I soccer match in East Rutherford, N.J., near New York, Monday, June 22, 2026. (AP Photo/Yuki Iwamura)

Here’s a closer look at the facts.

CLAIM: The Norwegian men’s national soccer team brought its own food to the 2026 World Cup because it doesn’t trust the quality of food in the U.S.

THE FACTS: This is false. The team brought some products from Norway to maintain consistency in players’ diets and provide a taste of home, according to its head chef Aron Espeland. Other ingredients have been sourced locally. Nutrition experts say that such a practice is common among elite athletes who play internationally.

“When athletes are competing at the highest level, consistency is important,” Espeland said. “The players are used to certain products and flavors, and familiar foods can contribute both to nutrition and overall well-being during a demanding competition.”

He continued: “Overall, the experience of cooking for the team in the U.S. has been excellent. We have had access to high-quality local ingredients, and our approach has been to combine those with a selection of Norwegian products that help create continuity and a sense of home for the players during the tournament.”

Many of the claims spreading online say the team brought in 1,000 kilograms (2,200 pounds) of food from Norway for the World Cup. Espeland confirmed that the amount is actually about 580 kilograms (1,276 pounds). That consists of 300 kilograms (660 pounds) of Norwegian salmon and trout, 100 kilograms (220 pounds) of halibut, 80 kilograms (176 pounds) of Norwegian brown cheese, and 100 kilograms (220 pounds) of Jarlsberg cheese.

The team, whose support staff includes three chefs, did not bring oranges from Norway, despite social media posts claiming otherwise. Espeland said that players are served freshly squeezed orange juice every morning, made from oranges sourced locally in the U.S.

Plenty of other teams travel with their own chef and have taken their own food to past World Cups. For example, Argentina and Uruguay each brought thousands of pounds of meat to Qatar in 2022. The U.S. squad traveled to Brazil in 2014 with oatmeal, Cheerios, peanut butter and A1 Steak Sauce.

Such practices are not unusual for elite athletes who compete in different countries, according to experts. The reasons include maintaining routine and consistency, reducing risk of adverse reactions, providing cultural familiarity and accommodating personal preferences.

“Interpreting this practice as a lack of trust in the host nation’s food system misunderstands the purpose of high-performance nutrition,” said Rafaela G. Feresin, an associate professor of nutrition at Georgia State University. “The goal is not to evaluate local food quality; it is to eliminate unnecessary variability during competition. Bringing a chef and familiar ingredients to a major tournament is standard, performance-driven logistics.”

Amy Goodson, a sports dietitian who has worked with professional teams including the Dallas Cowboys and the Texas Rangers, explained that bringing food to international competitions is more about “control, consistency, and performance” rather than distrust.

“Nutrition is a performance variable at the World Cup level,” she said. “These athletes train, travel, and compete with elite intensity, often multiple times in a short window, while managing weather and time zone changes. What they eat directly impacts energy availability, hydration status, recovery, immune function, and even decision-making on the field. When margins are razor thin, fueling consistency becomes critical.” ___

Find AP Fact Checks here: https://apnews.com/APFactCheck.

Report Error Submit a Tip

More Stories

Brandonmeat packer thriving on its own

Abiola Odutola 3 minute read Preview

Brandonmeat packer thriving on its own

Abiola Odutola 3 minute read Yesterday at 2:01 AM CDT

BRANDON — Canada Packers has strengthened its business and laid the foundation for future growth during its first year as an independent company, its president says.

The Brandon-based pork producer, separated from Maple Leaf Foods in October 2025, established its own leadership, strategy, systems, culture and identity while continuing operations across its hog production farms and regional hog barns in southern and eastern Manitoba.

The company’s first year was focused on building a successful standalone business while continuing to serve customers, communities and shareholders, president Dennis Organ said.

“Market conditions over the past year have been more challenging than we anticipated when we became a separate entity,” he said in an email. “Despite that, we continued to execute against our priorities, including increasing processing volumes, maintaining disciplined operations and strengthening the business.”

Read
Yesterday at 2:01 AM CDT

Letters, Oct. 3

7 minute read Yesterday at 2:01 AM CDT

A morning in the life …

My very first lesson does not start when I walk into that lecture hall, oh no — it starts long before. It begins when I walk to my car, check the estimated arrival time to the University of Manitoba and hope that Winnipeg traffic agrees with it.

A drive that appears completely manageable changes almost immediately when I’m greeted by a tsunami of orange pylons and a line of cars that appears to go on forever. Traffic moves by the inch, lanes magically disappear and the detour I took yesterday now has a detour of its own. These factors make me do a calculation that I have become all too familiar with. How late can I arrive and still find parking, run to my class across campus and get to class with enough time left to make it worth it?

I have grown used to people saying, “Why not just leave earlier?” I do. But when I’m already leaving for my 8:30 a.m. class at 7 a.m., there’s only so much I can do. This drive that some would think is relaxing is one that feels like an assignment that I didn’t know I had to complete and is due at 8:30 a.m.

Khan should’ve taken high road: Goertzen

Carol Sanders 5 minute read Preview

Khan should’ve taken high road: Goertzen

Carol Sanders 5 minute read Friday, Oct. 2, 2026

The veteran Progressive Conservative who championed Obby Khan’s leadership bid says the former Blue Bomber dropped the ball by dissing his Tory teammates before he stepped down.

“I wouldn’t recommend it, and I didn’t recommend it,” Kelvin Goertzen (Steinbach) said in an interview Friday.

Khan resigned as PC leader and quit the caucus Monday saying some members were secretly plotting his ouster, even after he won a confidence vote on Sept. 25.

On Tuesday, Khan lashed out in a CJOB interview, naming the alleged plotters, saying constituents deserved to know which of their elected representatives “lacked moral integrity.” Khan told the Free Press he was “deeply emotionally hurt,” and felt stabbed in the back.

Read
Friday, Oct. 2, 2026

Six high school hockey programs ceased operations following new Hockey Manitoba policy

Joshua Frey-Sam 7 minute read Preview

Six high school hockey programs ceased operations following new Hockey Manitoba policy

Joshua Frey-Sam 7 minute read Friday, Oct. 2, 2026

She lived the best of both worlds.

For the last three years, the 17-year-old wore a sweater for two different hockey programs — her high school team and AAA club in the Manitoba Female Hockey League — and was preparing to flourish in both colours again this winter.

Recently, however, the blue-liner was disappointed to learn she is no longer eligible to play her Grade 12 season with her school owing to a new policy imposed by Hockey Manitoba that bans players from participating in the Manitoba Women’s High School Hockey League if they are rostered on a U18 AAA team.

The rule applies to all athletes who play for both Winnipeg-based and rural AAA teams.

Read
Friday, Oct. 2, 2026

Today’s horoscope

Georgia Nicols 4 minute read Preview

Today’s horoscope

Georgia Nicols 4 minute read 2:00 AM CDT

MOON ALERT: Caution! Avoid shopping (except food and gas) and important decisions until after 6:30 p.m. today. After that, the moon moves from Cancer into Leo.

ARIES (March 21-April 19)

Don’t expect much co-operation from partners, spouses and close friends. This is why you might feel cut off from others or a bit lonely. There’s the sense a gulf exists between you and everyone else. But this is temporary. Courage!

TAURUS (April 20-May 20)

Read
2:00 AM CDT

Province looks to seize notorious drug den

Erik Pindera 5 minute read Preview

Province looks to seize notorious drug den

Erik Pindera 5 minute read Yesterday at 12:00 PM CDT

Provincial justice officials are trying to seize a Dominion Street drug den that has been the source of trouble in the West End for years.

The owner of 982 Dominion St., 45-year-old Robert Edward Johnson, was most recently arrested in June along with several others after a lengthy Winnipeg Police investigation into thefts and illicit drug sales connected to the house.

“The residence has a reputation within the neighbourhood as being a location where individuals habitually attend for the purpose of purchasing and/or consuming controlled substances,” reads a statement of claim filed by the province’s director of civil forfeiture in the Court of King’s Bench last week.

“For several years, the residence has been associated with criminal activity, violence, and disorder, resulting in numerous police attendances and complaints from members of the surrounding community.”

Read
Yesterday at 12:00 PM CDT