Breast cancer awareness key to reducing mortality rate  

Advertisement

Advertise with us

Every year, the month of October is dedicated to pink ribbon campaigns, galas, runs and events — all part of a larger effort to raise awareness about the prevention and treatment of breast cancer.

Read this article for free:

or

Already have an account? Log in here »

To continue reading, please subscribe:

Subscribe and receive a limited-edition Free Press branded hat or tote.

Digital Subscription

One year of digital access for only $205*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.

Hey there, time traveller!
This article was published 06/10/2017 (3221 days ago), so information in it may no longer be current.

Every year, the month of October is dedicated to pink ribbon campaigns, galas, runs and events — all part of a larger effort to raise awareness about the prevention and treatment of breast cancer.

In addition to celebrating the lives of those who have been touched by this illness, these events are designed to raise funds for research that will one day lead to a cure for this disease. 

As always, there is a sense of urgency surrounding the activities taking place this month in Winnipeg and elsewhere around the globe.

After all, it is estimated that 26,300 women and 230 men in Canada will be diagnosed with this devastating disease in 2017. Nearly 5,000 women and 60 men will die from it. In fact, breast cancer remains the second leading cause of death among women, right after lung cancer.

Yet, it is important to remember that along with these sobering statistics there is also some good news to report: the mortality rate for breast cancer is on the decline and has been for some time.

According to the Canadian Cancer Society, breast cancer deaths among Canadian women, based on age-adjusted mortality rates, peaked at 41.7 deaths per 100,000 people in 1987. Since then, it has continued to drop, slowly but surely, to a projected rate of 23.2 deaths per 100,000 people in 2017. That’s a 44 per cent drop, and it means Canada’s breast cancer mortality rate is now the lowest it has been since 1950. Similar declines have been observed in the United States, United Kingdom and Australia.

There are many reasons for this dramatic improvement. 

First and foremost, women are much more knowledgeable about breast cancer. This has led to increased mammography screening, which has led to earlier detection.

Treatment has also improved, particularly with the advent of more effective therapies following breast cancer surgery. 

Health-care providers, including those working at the Winnipeg Regional Health Authority’s Breast Health Centre at 400 Taché Ave., have been a part of this progress.

The centre’s health-care team coordinates clinical assessment, diagnostic tests, treatment, education and support through a variety of specialized services and programs for all Manitobans who have signs or symptoms of breast cancer, all under one roof. Most clients coming to the centre are referred by their health-care provider, but they also accept self-referrals.

While progress is being made, there is still more that can be done to drive down mortality rates further. Breast Cancer Awareness Month is not only a time to get involved, contribute and raise awareness, it is also an opportunity to take action for your own breast health to reduce your risk of breast cancer. That’s why organizations such as the Breast Health Centre continue to stress the importance of awareness and education. The “Three B’s” campaign is a case in point. It encourages women and men to reduce their risk of breast cancer by:

• Being healthy: This involves maintaining a healthy weight, reducing your alcohol intake, being physically active for at least 30 minutes a day and abstaining from cigarettes. The American Institute for Cancer Research estimates that 33 per cent of all breast cancer cases in the U.S. could be prevented with healthy, everyday changes to what we eat and how much we move.

• Being aware: This means looking at your breasts, touching them and knowing how they change each month. If you are familiar with your breasts, you are more likely to notice changes, such as the appearance of a lump, which can be a sign of breast cancer. Being aware also involves understanding general risk factors and your personal risk factors for breast cancer.

• Being informed: This means knowing where to get breast health information and support. If you have received a letter for breast screening, it’s important to make an appointment. If you feel a change in your breasts, make an appointment to see a health-care professional.

Of course, following the Three B’s does not guarantee you won’t develop breast cancer at some point in your life. That’s because some of the factors that influence the development of this disease, such as gender, age and family history, cannot be controlled. But it is important to remember that the healthier you are, the more aware you are, and the more informed you are, the lower your risk will be.  

To learn more, see wrha.mb.ca/community/bhc/awareness-month.php .

 

Susan Dennehy is a clinical nurse specialist with the Winnipeg Regional Health Authority’s Breast Health Centre.

 

History

Updated on Friday, October 6, 2017 12:10 PM CDT: Corrects name of campaign

Report Error Submit a Tip

More Stories

Pimicikamak FN locked down, police hunt for suspect after fatal shooting

By Zoe Pierce 3 minute read Preview

Pimicikamak FN locked down, police hunt for suspect after fatal shooting

By Zoe Pierce 3 minute read 12:26 PM CDT

Pimicikamak Cree First Nation, also known as Cross Lake, remains under lockdown as RCMP Major Crime Services investigate a shooting that left a 42-year-old man dead.

RCMP said officers were notified by local First Nation Safety Officers at about 9:30 p.m. Friday about a seriously injured person on Main Road in the community. Officers found two males at the scene, including one with a gunshot wound.

The 42-year-old man was pronounced dead at the scene by EMS. The second male was not injured and did not require medical attention, police said.

Manitoba RCMP Major Crime Services, along with Cross Lake RCMP and Forensic Identification Services, are investigating. Police said the suspect is believed to be known to the person shot and may still be in the community.

Read
12:26 PM CDT

Hydro scrambling to restore power to remaining 4,500 customers after storm; some outages will continue into Saturday

Chris Kitching 5 minute read Preview

Hydro scrambling to restore power to remaining 4,500 customers after storm; some outages will continue into Saturday

Chris Kitching 5 minute read Updated: Yesterday at 4:31 PM CDT

Power outages could stretch into a third day for some Manitobans — mainly in and around Winnipeg — while crews continued to repair widespread damage caused by powerful thunderstorms.

About 4,500 Manitoba Hydro customers were still without electricity at 2:30 p.m. Friday, after more than 30,000 lost power while powerful winds brought down trees and power lines Wednesday night and early Thursday.

The Crown corporation said it is aiming to have all outages with greater numbers of customers restored by Friday night, but some customers may remain without power into Saturday.

“The challenge is just the sheer scale of this thing — hundreds of different outages spread across a large part of the city,” Hydro spokesman Peter Chura said. “Just getting to all of them in a timely fashion is very difficult.”

Read
Updated: Yesterday at 4:31 PM CDT

Woman, 23, charged with fatal stabbing outside Portage Place

Tyler Searle and Erik Pindera 4 minute read Preview

Woman, 23, charged with fatal stabbing outside Portage Place

Tyler Searle and Erik Pindera 4 minute read Thursday, Jul. 30, 2026

A 23-year-old woman has been charged with fatally stabbing a woman after they argued outside the entrance of Portage Place mall in the middle of the afternoon Tuesday.

Read
Thursday, Jul. 30, 2026

Giant Tiger to close downtown, area residents bemoan dwindling grocery options

Nicole Buffie 4 minute read Preview

Giant Tiger to close downtown, area residents bemoan dwindling grocery options

Nicole Buffie 4 minute read Thursday, Jul. 30, 2026

One of the only remaining grocery-store options for people living downtown and in the Exchange District is closing its doors.

Red notices on the windows at Giant Tiger’s Donald Street and Ellice Avenue location advised passersby the store will close on Nov. 7.

Chain spokesperson Jessica Charbonneau said in an email the decision to shutter stores is “not taken lightly and is made with careful consideration and thorough analysis.”

The store was busy Thursday afternoon.

Read
Thursday, Jul. 30, 2026

Nemat’s novel chronicles grandmother’s harrowing life in Russia and Iran

Reviewed by Gordon Arnold 4 minute read Preview

Nemat’s novel chronicles grandmother’s harrowing life in Russia and Iran

Reviewed by Gordon Arnold 4 minute read 2:05 AM CDT

Mistress of the Persian Boarding House is the most enjoyable book I have read in the more than 15 years since I began reviewing books for the Free Press.

Author Marina Nemat’s prose, inspired by her paternal grandmother’s life, flows smoothly, like a babbling brook down a mountain.

Nemat is an Iranian-born Canadian writer and human rights activist known for her bestselling memoirs Prisoner of Tehran and After Tehran: A Life Reclaimed. Arrested at 16 for opposing Iran’s post-revolution regime, she endured torture and forced marriage in Evin Prison before emigrating to Canada in 1991.

Nemat’s grandmothers were both Russian, and she was brought up in a Russian Orthodox Christian family in Tehran. With their Iranian husbands, whom they had married before the Russian Revolution of 1917, both grandmothers fled from Russia to Iran as part of a massive wave of migration.

Read
2:05 AM CDT

Brighter days ahead after Camp Arnes

Joshua Frey-Sam 4 minute read Preview

Brighter days ahead after Camp Arnes

Joshua Frey-Sam 4 minute read 6:00 AM CDT

Keishna Abenstein remembers what it was like to be a teenager who was stuck in her shell.

She also recalls how much going to summer camp at Camp Arnes helped her spread her wings.

Abenstein has watched her middle child, Teagen, go through a similar roller-coaster as a teenager. Teagen, described as a social butterfly in his childhood, has become a bit more reserved in his adolescence after many of his closest elementary school friends went to a different middle school, forcing him to make new friends as he began the next chapter of his education.

Abenstein saw an opportunity for a similar experience at Camp Arnes that could impact her son the same way it did for her.

Read
6:00 AM CDT