WEATHER ALERT

Religious shift may drain Tory support

Study reports increased liberalism among faithful, even in evangelical circles

Advertisement

Advertise with us

Canadians who are more religious tend to vote Conservative. That’s something people who study elections in Canada have known for a long time.

Read this article for free:

or

Already have an account? Log in here »

To continue reading, please subscribe:

Subscribe and receive a limited-edition Free Press branded hat or tote.

Digital Subscription

One year of digital access for only $205*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.

Hey there, time traveller!
This article was published 04/10/2019 (2471 days ago), so information in it may no longer be current.

Canadians who are more religious tend to vote Conservative. That’s something people who study elections in Canada have known for a long time.

But the pool of people who say religion is important in their lives is declining and becoming more liberalized. That could have a big effect on the Conservative party’s future.

That’s the finding of a study by Sarah Wilkins-Laflamme, a sociology professor at the University of Waterloo, and Sam Reimer, a professor of sociology at Crandall University in New Brunswick.

Frank Gunn / The Canadian Press Files
The federal Conservatives, led by Andrew Scheer, have traditionally had strong support from Protestants, but other parties may be getting that support because of shifting attitudes.
Frank Gunn / The Canadian Press Files The federal Conservatives, led by Andrew Scheer, have traditionally had strong support from Protestants, but other parties may be getting that support because of shifting attitudes.

For their study, titled “Religion and Grassroots Social Conservatism in Canada,” the two used data from the Canadian Election Study from 2004 to 2015. They found that traditional religious divisions in voting preference — Roman Catholics tend to prefer Liberals, Protestants vote for Conservatives and progressive Protestants favour the NDP — are becoming less of a factor. (The sample size for non-Christian religions was too small to draw meaningful conclusions, researchers said.)

“Those divides are not as strong as they used to be,” Wilkins-Laflamme said, noting there have always been variations when it comes to voting within various groups.

In their place is a new dividing line between those who say religion is important in their lives, and the growing number of Canadians who no longer want to be affiliated with any religious group.

“The effect of religion on voting is still strong, but it’s also changing,” she said, noting that salience of religion is a stronger indicator of vote choice than gender, level of education, employment status and country of birth.

“But the pool of people who say religion is a strong motivator for life is getting smaller.”

Data from the study bears this out. In the 2004 election, 60 per cent of voters said religion was important to them. By the 2015 election, that number had fallen to 49 per cent.

Of that latter group, 43 per cent voted Conservative, compared with an estimated 28 per cent of the general population.

But the decline in religiosity is not the only issue of concern for Conservatives, Reimer said.

Those who still say religion is important to them are “embracing more liberal attitudes towards sexual issues, gender and the environment,” he said. This includes members of conservative evangelical churches, who are becoming more accepting of things like same-sex marriage and more concerned about the environment and climate change.

This is especially true for younger people in those denominations, who are being drawn to the Liberals, Greens and NDP because those parties support those issues.

“The young evangelicals I talk to definitely care about the environment, and they are changing their attitudes toward same-sex marriage,” he said.

These changes have implications for the Conservative party, which has been able to count on votes from religious people in the past.

“It’s something the Conservative party has to consider if it is trying to groom the religious vote,” Reimer said, noting traditional Conservative positions on these issues “lack the salience they used to have for this voting bloc.”

Wilkins-LaFlamme said these findings suggest that if Conservatives “want to speak to that group (religious people), they will have to rethink their messages, if even younger conservative Protestants are liberalizing.”

The issues that used to help them succeed in previous elections “might not work as well as they used to,” she added.

There are also implications for the NDP and Greens, since people who say they have no religious affiliation, and do not consider religion to be important in their lives, tend to vote for progressive parties.

As for the Oct. 21 election and future elections, “the liberal trajectory of society on many social issues, including among many Canadians who say religion is very important to their lives, indicates that socially conservative platform positions may not meet with much success in years to come,” Reimer said.

Wilkins-Laflamme added: “Those who remain conservative on these issues still support them, so we’ll still see a strong religiosity effect on vote choice. But this base appears to be shrinking in size. Conservative platforms may have to shift which issues they focus on, or rethink their levels of social conservatism, to account for this trend.”

faith@freepress.mb.ca 

The Free Press is committed to covering faith in Manitoba through our Religion in the News project. This reporting continues because readers like you step forward to fund it.

Donate now to support our reporting on religion.

Your donation is eligible for a charitable tax receipt. BECOME A FAITH JOURNALISM SUPPORTER

John Longhurst

John Longhurst
Faith columnist & reporter

John Longhurst has been writing for Winnipeg's faith pages since 2003. He also writes for Religion News Service in the U.S., and blogs about the media, marketing and communications at Making the News.

Our newsroom depends on a growing audience of readers to power our journalism. If you are not a paid reader, please consider becoming a subscriber.

Our newsroom depends on its audience of readers to power our journalism. Thank you for your support.

Report Error Submit a Tip

The Free Press acknowledges the financial support it receives from members of the city’s faith community, which makes our coverage of religion possible.

More Stories

Crowns seeks 29-year sentence for child sexual abuse

Skye Anderson 3 minute read Preview

Crowns seeks 29-year sentence for child sexual abuse

Skye Anderson 3 minute read Yesterday at 2:01 AM CDT

A Crown prosecutor has asked a Brandon judge to impose a 29-year sentence on a man who sexually abused his two daughters for several years.

Read
Yesterday at 2:01 AM CDT

Steinbach to be Jersey Mike’s local launch pad

Aaron Epp 4 minute read Preview

Steinbach to be Jersey Mike’s local launch pad

Aaron Epp 4 minute read Yesterday at 5:39 PM CDT

Steinbach will be the ‘roll model’ for future local expansion when U.S. submarine sandwich chain Jersey Mike’s opens its first Manitoba location next week.

The grand opening for the restaurant at 17 Market Blvd. is July 15. Redberry Restaurants, the Mississauga, Ont.-based franchisee firm that’s brought the chain to Canada, plans to open “a couple” Jersey Mike’s shops in Winnipeg next year, a company executive said.

“As we hire more people — more managers, more staff members — Steinbach will become our centre for training and helping us grow in the province of Manitoba,” said Paul Pascal, vice-president of Jersey Mike’s Canada.

Founded in 1956 in the New Jersey borough of Point Pleasant under the name Mike’s Giant Submarine Shop, Jersey Mike’s now counts more than 3,200 restaurants around the world.

Read
Yesterday at 5:39 PM CDT

Mosquito-free summers nice while they lasted

Editorial, July 8 4 minute read Preview

Mosquito-free summers nice while they lasted

Editorial, July 8 4 minute read Yesterday at 7:11 AM CDT

It was nice while it lasted, wasn’t it? And it certainly seemed to last a long, lovely time. But with this spring and early summer’s unusually heavy rainfall and significant standing-water accumulation, our blissful vacation from mosquito swarming and swatting is most definitely over.

Read
Yesterday at 7:11 AM CDT

Woman pleads guilty to disposing body in hockey bag

Erik Pindera 4 minute read Preview

Woman pleads guilty to disposing body in hockey bag

Erik Pindera 4 minute read 4:54 PM CDT

A woman who was threatened into dumping the body of a Mexican citizen who was slain in a North End basement last year has pleaded guilty to accessory after the fact to murder.

Devlin Langlois, 25, entered the plea late last month in front of Court of King’s Bench Justice Theodor Bock for helping conceal the March 17, 2025, killing of Diego Moscoza, 28.

Taylor Gilbert Linklater and Noreen Ceara Remona Thomas, both in their 20s, are charged with second-degree murder in Moscoza’s killing and have not yet stood trial.

Crown prosecutor Melissa Hazelton, reading from an agreed statement of facts, detailed the circumstances of the fatal stabbing and Langlois’s role in court. She did not reveal any motive behind the killing.

Read
4:54 PM CDT

Recruitment firm founder Bill Pollock dies at 97

Gabrielle Piché 5 minute read Preview

Recruitment firm founder Bill Pollock dies at 97

Gabrielle Piché 5 minute read 7:26 PM CDT

The man who launched a global human resources firm from Winnipeg — and has been recognized as one of the world’s longest-serving CEOs — is being remembered as a pioneer in his field.

Bill Pollock, 97, died in his Monaco home on Tuesday.

He leaves behind Drake International, a human resources and recruitment firm with offices in 14 countries and roughly 1,000 staff. With partners, the firm spans another 128 countries.

“He really was a pioneer in our industry,” said Kevin Gill, president of employment agency Staffmax.

Read
7:26 PM CDT

Cleanup ‘staggering’ as severe storm slams Whiteshell, Kenora

Chris Kitching 6 minute read Preview

Cleanup ‘staggering’ as severe storm slams Whiteshell, Kenora

Chris Kitching 6 minute read Tuesday, Jul. 7, 2026

Chainsaws buzzed around Darren James on Tuesday while seasonal residents cleaned up and assessed damage from a severe storm that hit part of Whiteshell Provincial Park one day earlier.

Read
Tuesday, Jul. 7, 2026