Google falling short of important climate target, cites electricity needs of AI

Advertisement

Advertise with us

Three years ago, Google set an ambitious plan to address climate change by going “net zero,” meaning it would release no more climate-changing gases into the air than it removes, by 2030.

Read this article for free:


or

Already have an account? Log in here »

To continue reading, please subscribe:

Subscribe and receive a limited-edition Free Press branded hat or tote.

Digital Subscription

One year of digital access for only $205*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.

Hey there, time traveller!
This article was published 02/07/2024 (822 days ago), so information in it may no longer be current.

Three years ago, Google set an ambitious plan to address climate change by going “net zero,” meaning it would release no more climate-changing gases into the air than it removes, by 2030.

But a report from the company Tuesday shows it is nowhere near meeting that goal.

Rather than declining, its emissions grew 13% in 2023 over the year before. Compared to its baseline year of 2019, emissions have soared 48%.

FILE - A sign is displayed on a Google building at their campus in Mountain View, Calif., on Sept. 24, 2019. Google fell far short of its ambitious goals to address climate change by cleaning up its operations, according to the company’s annual Environmental Report released on Tuesday, July 2, 2024. (AP Photo/Jeff Chiu, File)
FILE - A sign is displayed on a Google building at their campus in Mountain View, Calif., on Sept. 24, 2019. Google fell far short of its ambitious goals to address climate change by cleaning up its operations, according to the company’s annual Environmental Report released on Tuesday, July 2, 2024. (AP Photo/Jeff Chiu, File)

Google cited artificial intelligence and the demand it puts on data centers, which require massive amounts of electricity, for last year’s growth.

Making that electricity by burning coal or natural gas emits greenhouse gas emissions, including carbon dioxide and methane, which warm the planet, bringing more extreme weather.

The company has one of the most significant climate commitments in industry and has been seen as a leader.

Lisa Sachs, director of the Columbia Center on Sustainable Investment, said Google should be doing more to partner with cleaner companies and invest in the electrical grid.

“The reality is that we are far behind what we could already be doing now with the technology that we have, with the resources that we have, in terms of advancing the transition,” she said.

Google Chief Sustainability Officer Kate Brandt told The Associated Press, “Reaching this net zero goal by 2030, this is an extremely ambitious goal.

“We know this is not going to be easy and that our approach will need to continue to evolve,” Brandt added, “and it will require us to navigate a lot of uncertainty, including this uncertainty around the future of AI’s environmental impacts.”

Some experts say the rapidly expanding data centers needed to power AI threaten the entire transition to clean electricity, an important part of addressing climate change. That’s because a new data center can delay the closure of a power plant that burns fossil fuel or prompt a new one to be built. Data centers are not only energy-intensive, they require high voltage transmission lines and need significant amounts of water to stay cool. They are also noisy.

They often are built where electricity is cheapest, not where renewables, such as wind and solar, are a key source of energy.

Global data center and AI electricity demand could double by 2026, according to the International Energy Agency.

Other major tech company sustainability plans are also challenged by the proliferation of data centers. They caused Microsoft’s emissions to grow 29% above its 2020 baseline, the company said in an environmental sustainability report in May.

Tech companies make the case that AI, including tools such as ChatGPT, is not only partially causing climate change, it’s also helping to address it.

In the case of Google, that could mean using data to predict future flooding, or making traffic flow more efficiently, to save gasoline.

Amanda Smith, senior scientist at the climate nonprofit Project Drawdown, said those who use AI — both large companies and individuals just making memes — need to do so responsibly, meaning using the energy only when it benefits society.

“It’s up to us as humans to watch what we’re doing with it and to question why we’re doing that,” Smith added. “When it’s worth it, we can make sure that those demands are going to be met by clean sources of power.”

Google’s emissions grew last year in part because the company used more energy; 25,910 gigawatt-hours more, an increase from the year before and more than double the hours of energy consumed just four years earlier. A gigawatt-hour is roughly the energy that a power plant serving several hundred thousand households puts out in one hour.

On the positive side, as Google’s consumption grows, so has its use of renewable power.

The company said in 2020 it would meet its massive need for electricity using only clean energy every hour of every day by 2030, all over the world. Last year, Google says, it saw an average of 64% carbon-free energy for its data centers and offices around the globe. The company says its data centers are, on average, 1.8 times as energy efficient as others in the industry.

Sachs, at Columbia University, credited Google for its ambition and honesty, but said she hopes “that Google would join us in a more rigorous conversation about how to accelerate” clean energy amid the climate crisis, “so that it doesn’t get much worse before it starts getting better.”

___

Alexa St. John is an Associated Press climate solutions reporter. Follow her on X, formerly Twitter, @alexa_stjohn. Reach her at ast.john@ap.org.

___

The Associated Press’ climate and environmental coverage receives financial support from multiple private foundations. AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org.

Report Error Submit a Tip

More Stories

Nearly four in 10 Manitobans hope Canada restarts trade talks after U.S. midterm elections, poll reveals

Gabrielle Piché 4 minute read Preview

Nearly four in 10 Manitobans hope Canada restarts trade talks after U.S. midterm elections, poll reveals

Gabrielle Piché 4 minute read 7:00 AM CDT

Disorganized — that’s what Marcus Langlois calls recent United States tariffs.

He expects suppliers’ prices to increase — on mugs, pens, hoodies — for his employer, Dreamcatcher Promotions, if the United States–Canada trade war persists.

Still, he’s not pining for a quick trade deal.

“I think it should wait,” said Langlois, Dreamcatcher Promotions’ vice-president. “Let’s hope that it’s later on with proper negotiations happening.”

Read
7:00 AM CDT

Kent Monkman debuts beaver sculpture in Toronto’s ambitious new waterfront park

Alex Nino Gheciu, The Canadian Press 2 minute read Preview

Kent Monkman debuts beaver sculpture in Toronto’s ambitious new waterfront park

Alex Nino Gheciu, The Canadian Press 2 minute read Wednesday, Sep. 30, 2026

TORONTO - Kent Monkman’s first-ever public art installation is dam good.

The celebrated Cree artist’s new permanent sculpture, dubbed “The Colony,” debuts Wednesday in Toronto’s east end.

The 15-foot-high bronze structure features beavers dancing, feasting and celebrating, evoking Indigenous ceremonies.

It highlights the vital role of beavers in the natural, Indigenous and colonial histories of Turtle Island, says a release.

Read
Wednesday, Sep. 30, 2026

Small businesses outline election priorities

Robin Bezte 5 minute read 2:00 AM CDT

Since moving to Winnipeg earlier this year, I have come to know the city through its small businesses. As a new Exchange District resident, grabbing coffee at Little Sister, walking through The Forks Market and stopping at Pho Hoang for lunch have become part of my routine. These are the places that give Winnipeg’s neighbourhoods their character and have helped make a new city feel like home.

That is why an empty storefront never feels like just vacant real estate. It represents someone’s investment and hope. When a small business disappears, the community loses a piece of itself.

On Oct. 28, Manitobans in most municipalities will choose their next mayors, reeves and councillors. While city councils may not set interest rates or negotiate global trade agreements, they do have some control over many of the barriers entrepreneurs encounter day to day, from property tax bills and permit applications to public safety and construction disruptions.

Ahead of the upcoming elections, the Canadian Federation of Independent Business (CFIB) surveyed Manitoba small business owners to get a sense of their municipal priorities and concerns.

Dynacare workers provide essential services that must be maintained during strike, labour board rules

Nicole Buffie 5 minute read Preview

Dynacare workers provide essential services that must be maintained during strike, labour board rules

Nicole Buffie 5 minute read Updated: Yesterday at 6:30 PM CDT

The Manitoba Labour Board has ruled Dynacare workers are essential employees and their services must be maintained during a labour dispute.

Read
Updated: Yesterday at 6:30 PM CDT

Letters, Oct. 1

7 minute read Preview

Letters, Oct. 1

7 minute read Updated: Yesterday at 7:45 AM CDT

Did anyone else see the irony when Premier Wab Kinew announced at the Selkirk Mental Health Centre that Manitoba would adopt permanent Daylight Time (DT) and had hired 17 new psychiatrists this year?

Read
Updated: Yesterday at 7:45 AM CDT

Today’s horoscope

Georgia Nicols 4 minute read Preview

Today’s horoscope

Georgia Nicols 4 minute read 2:00 AM CDT

MOON ALERT: Caution! Avoid shopping (except food and gas) and important decisions until after 3:30 p.m. today. After that, the moon moves from Gemini into Cancer.

ARIES (March 21-April 19)

This is a creative day for you. Because you’re the artisan of the zodiac, tap into your talents and make some art or explore one of your many hobbies. However, avoid intense discussions with partners, spouses and friends. Keep things light.

TAURUS (April 20-May 20)

Read
2:00 AM CDT