Google DeepMind calls for ‘responsible’ approach to AI amid ‘eureka moment’

Advertisement

Advertise with us

TORONTO - The chief business officer at Google's artificial intelligence research lab says the world is having a "eureka moment" around artificial intelligence, but we have to be responsible with the technology.

Read this article for free:


or

Already have an account? Log in here »

To continue reading, please subscribe:

Subscribe and receive a limited-edition Free Press branded hat or tote.

Digital Subscription

One year of digital access for only $205*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.

Hey there, time traveller!
This article was published 29/06/2023 (1193 days ago), so information in it may no longer be current.

TORONTO – The chief business officer at Google’s artificial intelligence research lab says the world is having a “eureka moment” around artificial intelligence, but we have to be responsible with the technology.

The explosion of interest around AI has come from recent advances in the technology that have allowed people to use it with conversational language, rather than the programmers who predominantly dabbled with it before, said Colin Murdoch of Google’s DeepMind.

“It’s kind of all of a sudden been much more accessible because my mum and dad can do this,” he said in an interview with The Canadian Press.

Colin Murdoch, Google Deep Mind Chief Business Officer, attends the Collision conference  in Toronto on Wednesday June 28 2023. THE CANADIAN PRESS/Chris Young
Colin Murdoch, Google Deep Mind Chief Business Officer, attends the Collision conference in Toronto on Wednesday June 28 2023. THE CANADIAN PRESS/Chris Young

“Anyone can do it.”

The surge in people and companies experimenting with AI was triggered by last year’s release of ChatGPT, a generative AI chatbot capable of humanlike conversations and tasks that was developed by San Francisco-based OpenAI.

The release kick-started an AI race with other top tech names including Google and its rival product Bard, putting an additional spotlight on DeepMind, which is headquartered in the U.K., but has space in Montreal and Toronto.

Now, everyone from health care companies to oil and gas firms and tech businesses are touting their use of or plans for AI.

But Murdoch said that ubiquity must be met with a careful approach and thoughtful consideration about all of the risks that AI carries.

“The way we think about this is being bold and responsible because it is a balance,” he said.

“What we want to make sure of is that we are doing this in a way that enables society to benefit from the incredible potential for this technology, but also the exceptional promise also does need exceptional care, which is why we have to act responsibly and why we have to pioneer responsibly.”

But what does responsible AI look like?

At Google, for starters, it’s meant being open to criticism at every step of the AI development process.

The company relies on internal and external review committees from the day an idea is generated to when it is unleashed for public use, Murdoch said.

“We’re making sure that we have the right oversight of our work, so, for example, we have ethicists sitting alongside policy experts sitting alongside machine learning experts,” he said.

“They’re pressure testing the work from beginning to end to identify how we maximize the benefit of the work and also address any potential changes we need to make.”

Sometimes they prod staff to talk to even more external experts about ramifications, like when they were building AlphaFold and 30 people ranging from biology experts to biosecurity professionals and farmers were consulted.

AlphaFold can predict 3D models of protein structures. Murdoch reckons the technology has mapped all 200 million proteins known to science, saving one billion years of research time in the process because it can determine the structure of a protein in minutes and sometimes even seconds rather than years.

It has been used by researchers at the University of Toronto to identify a drug target for liver cancer.

Aside from ensuring products involve external reviews, Murdoch said responsible AI also takes bias into account. Many say bias crops up in AI because of a lack of diversity and opinions in the building and training phase.

“Making sure that people building, deploying and AI practitioners somehow reflects broader society is very important,” he said.

Education and community involvement can help address the bias issue along with the industry being more transparent, so smaller, less resourced startups can learn from heavyweights like Google.

Murdoch’s remarks came on a visit from the U.K. to Toronto, where he spoke at the four-day Collision tech conference Wednesday about how he feels AI is changing the world.

Later in the day, AI pioneer Geoffrey Hinton, who left Google so he could more freely discuss the dangers of AI in May, took the same stage to discuss the giant leaps the technology has made over the last year, which even he didn’t predict would come so soon.

Hinton has been deeply concerned about the implications of AI for months and on Wednesday, outlined six harms the technology poses, including bias and discrimination, joblessness, echo chambers, fake news, robots in warfare and existential risk.

While he said the technology could greatly aid in how humanity approaches climate change and medicine, he also cautioned that it might spark changes to careers and even safety.

For example, he suggested the child of Nick Thompson, the Atlantic chief executive interviewing Hinton on stage, pursue plumbing rather than media because of how capable AI has become at completing tasks integral to non-trade-based jobs.

On an existential level, Hinton said he is worried about defence departments building robots for warfare that would necessitate an international convention to stop.

“I think it’s important that people understand that this is not just science fiction, it’s not just fear mongering,” he said.

“It is a real risk that we need to think about, and we need to figure out in advance how to deal with it.”

As for Murdoch, he said the world shouldn’t focus on one singular risk posed by AI but should instead take a “holistic” approach and remember that we are still at the early stages of this technology’s use and integration.

“We’re still kind of on the first rung and each rung we step up, we’re going to be more powerful and capable.”

This report by The Canadian Press was first published June 29, 2023.

Report Error Submit a Tip

More Stories

Khan should’ve taken high road: Goertzen

Carol Sanders 5 minute read Preview

Khan should’ve taken high road: Goertzen

Carol Sanders 5 minute read Friday, Oct. 2, 2026

The veteran Progressive Conservative who championed Obby Khan’s leadership bid says the former Blue Bomber dropped the ball by dissing his Tory teammates before he stepped down.

“I wouldn’t recommend it, and I didn’t recommend it,” Kelvin Goertzen (Steinbach) said in an interview Friday.

Khan resigned as PC leader and quit the caucus Monday saying some members were secretly plotting his ouster, even after he won a confidence vote on Sept. 25.

On Tuesday, Khan lashed out in a CJOB interview, naming the alleged plotters, saying constituents deserved to know which of their elected representatives “lacked moral integrity.” Khan told the Free Press he was “deeply emotionally hurt,” and felt stabbed in the back.

Read
Friday, Oct. 2, 2026

Moving drama at MTYP gives voice to boy who changed law

Holly Harris 5 minute read Preview

Moving drama at MTYP gives voice to boy who changed law

Holly Harris 5 minute read Yesterday at 2:37 PM CDT

The heroic true tale of Norway House Cree Nation-born Jordan River Anderson came home Friday night, as Manitoba Theatre for Young People presented Yvette Nolan’s Jordan.

The touring production, a collaboration with Geordie Theatre, runs weekends through Oct. 11, with additional stops in Toronto, Vancouver and Ottawa’s National Arts Centre.

Having several of Anderson’s family members witness the local première underscored the evening with poignancy. Elder and Pine Creek First Nation member Barbara Nepinak added her own dignified presence and prayers following MTYP artistic director Pablo Felices-Luna’s welcoming remarks.

The season-opener also marks the Winnipeg-raised playwright’s homecoming; the Algonquin playwright, director, dramaturg, actor and educator was a fixture in our local theatre community for many years before going on to serve as artistic director for Native Earth Performing Arts from 2003 to ‘11, among other contributions.

Read
Yesterday at 2:37 PM CDT

Puzzles Palace

1 minute read Monday, Jul. 27, 2026

To solve our puzzles, please subscribe with this special offer: |

Brandonmeat packer thriving on its own

Abiola Odutola 3 minute read Preview

Brandonmeat packer thriving on its own

Abiola Odutola 3 minute read Yesterday at 2:01 AM CDT

BRANDON — Canada Packers has strengthened its business and laid the foundation for future growth during its first year as an independent company, its president says.

The Brandon-based pork producer, separated from Maple Leaf Foods in October 2025, established its own leadership, strategy, systems, culture and identity while continuing operations across its hog production farms and regional hog barns in southern and eastern Manitoba.

The company’s first year was focused on building a successful standalone business while continuing to serve customers, communities and shareholders, president Dennis Organ said.

“Market conditions over the past year have been more challenging than we anticipated when we became a separate entity,” he said in an email. “Despite that, we continued to execute against our priorities, including increasing processing volumes, maintaining disciplined operations and strengthening the business.”

Read
Yesterday at 2:01 AM CDT

Province looks to seize notorious drug den

Erik Pindera 5 minute read Preview

Province looks to seize notorious drug den

Erik Pindera 5 minute read Yesterday at 12:00 PM CDT

Provincial justice officials are trying to seize a Dominion Street drug den that has been the source of trouble in the West End for years.

The owner of 982 Dominion St., 45-year-old Robert Edward Johnson, was most recently arrested in June along with several others after a lengthy Winnipeg Police investigation into thefts and illicit drug sales connected to the house.

“The residence has a reputation within the neighbourhood as being a location where individuals habitually attend for the purpose of purchasing and/or consuming controlled substances,” reads a statement of claim filed by the province’s director of civil forfeiture in the Court of King’s Bench last week.

“For several years, the residence has been associated with criminal activity, violence, and disorder, resulting in numerous police attendances and complaints from members of the surrounding community.”

Read
Yesterday at 12:00 PM CDT

Today’s horoscope

Georgia Nicols 4 minute read Preview

Today’s horoscope

Georgia Nicols 4 minute read 2:00 AM CDT

MOON ALERT: Caution! Avoid shopping (except food and gas) and important decisions until after 6:30 p.m. today. After that, the moon moves from Cancer into Leo.

ARIES (March 21-April 19)

Don’t expect much co-operation from partners, spouses and close friends. This is why you might feel cut off from others or a bit lonely. There’s the sense a gulf exists between you and everyone else. But this is temporary. Courage!

TAURUS (April 20-May 20)

Read
2:00 AM CDT