Could anything but profit steer AI? The OpenAI trial offered clues but no verdict

Advertisement

Advertise with us

The trial pitting Elon Musk against OpenAI CEO Sam Altman made clear the two billionaires agreed on one thing: building artificial intelligence would require significant resources — and enormous amounts of money.

Read this article for free:


or

Already have an account? Log in here »

To continue reading, please subscribe:

Subscribe and receive a limited-edition Free Press branded hat or tote.

Digital Subscription

One year of digital access for only $205*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.

The trial pitting Elon Musk against OpenAI CEO Sam Altman made clear the two billionaires agreed on one thing: building artificial intelligence would require significant resources — and enormous amounts of money.

It may seem obvious now, as an AI-obsessed stock market helps finance a global construction boom of chipmaking factories and energy-hogging data centers to keep chatbots running, but testimony and evidence showed how people with outsized control of the AI industry were privately debating its costs nearly a decade ago.

“Even raising several hundred million won’t be enough,” Musk said in a 2018 email to Altman and other OpenAI co-founders about what he increasingly saw as a futile attempt to compete with Google. “This needs billions per year immediately or forget it.”

Sam Altman, center, and OpenAI president Greg Brockman, right, arrive at the U.S. District Court in Oakland, Calif., Thursday, April 30, 2026. (AP Photo/Godofredo A. Vásquez)
Sam Altman, center, and OpenAI president Greg Brockman, right, arrive at the U.S. District Court in Oakland, Calif., Thursday, April 30, 2026. (AP Photo/Godofredo A. Vásquez)

The soaring costs factored into the trajectory of OpenAI, which began in 2015 as a nonprofit dedicated to developing AI for the common good and is now a capitalistic enterprise valued at $852 billion. As San Francisco-based OpenAI and other AI companies move toward historically large Wall Street debuts, the trial also raised questions about whether anything but commercial interests can steer AI’s future.

It is possible to build big things only with nonprofit money, but in the case of OpenAI’s early years, the uncertainty around AI also made it a risky investment, said Karan Girotra, a professor of operations, technology, and innovation at Cornell Tech. Now, he said, investment in AI is no longer speculative.

“Now it’s traditional investment in something we know works,” Girotra said. “People want your car, you need to build the factory ahead of demand.”

In his lawsuit, Musk accused OpenAI of betraying its charitable mission for building AI, saying Altman and fellow co-founder Greg Brockman went behind his back and unjustly enriched themselves. OpenAI, in turn, has said Musk supported plans to form a for-profit company and filed his 2024 lawsuit to undercut the ChatGPT maker’s success as he built his own AI company, xAI.

The jury did not touch questions about AI’s future

The federal jury in Oakland, California, never got to deliver a verdict on the merits of the case, determining Musk’s lawsuit missed a statutory deadline and dismissing it Monday after a three-week trial.

But the trial put on record details of internal battles that presaged today’s societal and political debates over AI’s impacts and costs.

“It’s sort of hard to imagine at this point, given where AI has gotten,” testified Kevin Scott, Microsoft’s chief technology officer, as he explained to jurors why his company opted to invest billions of dollars to help build OpenAI’s technology after founding donor Musk quit OpenAI’s board in 2018.

“It was before ChatGPT,” Scott said. “It was before these remarkable things that are happening right now and so most of the people at Microsoft were very skeptical about whether or not all of these claims were going to materialize into reality.”

Microsoft, a defendant in the lawsuit, at the time was also looking for a way to compete with Google in AI research. OpenAI told Microsoft what they needed was more data and more computing resources — and if they had that, their AI systems would grow far more powerful.

“The things that they wanted and ultimately that we helped them do were very capital-intensive projects like building giant data centers, full of very expensive computers and networks,” Scott said.

Testimony detailed how costs limited options

It remains in dispute how much profit was the prime motivator for the shift to OpenAI’s capitalistic enterprise, which is not yet profitable but likely headed for an initial public offering as soon as later this year.

What is clear, however, is how the costs involved constrained the company’s options.

More than five years before OpenAI introduced ChatGPT, the company had a breakthrough when it taught an AI system to beat professional players of Dota 2, a multiplayer video game featuring ogres, centaurs and other fantastical creatures.

“Honestly, the world reacted to it somewhat less than I thought they should have, but to us internally, it really felt like a moment where we had shown that our technology, using something called reinforcement learning, could take on an enormously complex task,” Altman testified.

OpenAI’s livestreamed victory against a top Dota 2 player at a Seattle competition in 2017 made the tiny nonprofit a major contender against Google, which was then seen as the leader in AI research. It also led to some soul-searching about how OpenAI could compete when it was a nonprofit, largely dependent on Musk and other donors.

“He was impressed,” Altman said of Musk. “And then immediately after the Dota win, Mr. Musk said he thought we really need to get more serious and figure out how to get way more capital.”

For another co-founder and OpenAI’s former chief scientist, Ilya Sutskever, the Dota victory was the beginning of discussion about whether OpenAI should create a for-profit company to more easily raise money.

“The realization is that to make progress in AI, you need a big computer,” Sutskever told jurors. “And you need the big computer because the brain is a big computer. You have a hundred billion neurons and a hundred trillion synapses in the brain.”

What followed was a battle of wills — with Altman and Musk vying for leadership of OpenAI and Musk later trying to fold the AI laboratory into his car company Tesla. The other OpenAI leaders resisted, and Musk eventually quit.

___

AP Technology Writer Barbara Ortutay contributed to this story.

Report Error Submit a Tip

More Stories

Wasteful operations should be held accountable

Barry E. Prentice 5 minute read Preview

Wasteful operations should be held accountable

Barry E. Prentice 5 minute read 2:00 AM CDT

Rising water bills are a top-of-mind issue for residents of Winnipeg going into the fall election. Management of the water and waste system is under question, with citizen’s groups, as well as the Free Press, calling for proper oversight of rates (Time for the PUB to review Winnipeg water rates, Editorial, Sept. 26).

The need to increase rates to build the North End sewage plant is understandable. Siphoning off utility proceeds to make up other tax revenue shortfalls is another matter. But it is not the only questionable practice. If there was Public Utilities Board oversight of Winnipeg’s water and sewer rates, it would certainly be asking why the city is spending more than $3 million annually to operate the 164-kilometre-long, Greater Winnipeg Water District railway (GWWD) on ratepayers’ behalf.

The GWWD has come to the attention of the Railway Relocation Study, led by Lloyd Axworthy. All existing rail lines within the city are under review, as is the feasibility of a new railway bypass.

The GWWD is an example of a railway that has outlived its usefulness and sits on a pocket of land close to downtown that could be converted to higher-value uses.

Read
2:00 AM CDT

The election of our discontent: City at a crumbling crossroads, grumbling residents say in poll

Matthew Frank 7 minute read Preview

The election of our discontent: City at a crumbling crossroads, grumbling residents say in poll

Matthew Frank 7 minute read Yesterday at 2:37 PM CDT

There’s an undercurrent of unhappiness running through the Winnipeg electorate as the municipal election day approaches.

One-half of Winnipeggers believe the city is heading in the wrong direction, according to a new Abacus Data poll, with nearly one-third unsure if Winnipeg is regressing or progressing.

Only 21 per cent of residents believe the city is on the right track, the Free Press-commissioned poll found.

That discontentment extends to how the city spends its tax dollars, with four in 10 Winnipeggers believing they receive poor value for what they pay in property taxes.

Read
Yesterday at 2:37 PM CDT

Stevenson set for first Jets start against Penguins

Ken Wiebe 5 minute read Preview

Stevenson set for first Jets start against Penguins

Ken Wiebe 5 minute read Yesterday at 6:55 PM CDT

DETROIT — Clay Stevenson, the stage is yours.

As the Winnipeg Jets wrap up a two-game road trip on Monday against the Pittsburgh Penguins, the newest member of the team will be between the pipes after Stuart Skinner got the call in the first two outings of the campaign.

There will be an element of familiarity for Stevenson, as PPG Paints Arena is where he made his first NHL appearance with the Washington Capitals on April 17, 2025.

“There is some comfortability in that building,” said Stevenson, who made 33 saves in a 5-2 loss to the Penguins in that NHL debut. “It’s always a great challenge to play against (Sidney) Crosby and (Evgeni) Malkin and those guys. It’s an honour to get into the crease anytime.”

Read
Yesterday at 6:55 PM CDT

Keeping the lights on

Hal Turner 4 minute read 2:00 AM CDT

Manitobans are hardy.

We live, work and play in one of the harshest winter climates in the world.

We’re used to the cold and the dark. We’re also used to escaping it by turning on the lights and the heat.

Manitoba Hydro’s responsibility is to make sure that works, no matter what and no matter when.

Board game company charts winning path

Aaron Epp 5 minute read Preview

Board game company charts winning path

Aaron Epp 5 minute read Friday, Oct. 2, 2026

Dennis Northcott has launched a game without frontiers.

The Winnipeg entrepreneur is the co-designer of Galactic Cruise, a board game published last year by Kinson Key Games LLC, the business he co-founded. Since its release, Galactic Cruise has been translated into 11 languages and sold around 50,000 copies worldwide.

It’s also one of three finalists for this year’s Deutsche Spiele Preis, a prestigious community-voted board game award. Northcott will travel to Essen, Germany, later this month, where the winner will be announced at Spiel Essen, an annual board game trade fair.

“It’s been amazing,” Northcott said of the response to Galactic Cruise during an interview in his Island Lakes neighbourhood home earlier this week. “The sales have been great, but it’s also been amazing in terms of people giving their reviews.”

Read
Friday, Oct. 2, 2026

Living the dream

Ken Wiebe 7 minute read Preview

Living the dream

Ken Wiebe 7 minute read Saturday, Oct. 3, 2026

DETROIT – As Tyrel Bauer took a left turn out of the tunnel from the Winnipeg Jets dressing room and into the stands, he was met with a hearty round of applause from the 25 friends and family members who had made the trek from various points around North America.

Bauer had just realized a childhood dream and the significance of the moment was not lost on some of his biggest supporters.

“It was a special walk, for sure. A special walk,” Bauer said on Saturday afternoon before the Jets departed for a two-game road trip that begins on Sunday in Detroit against the Red Wings. “Those people who came – and many more that weren’t there and were cheering on from afar – they’ve always been there.

“I wanted that for my family, maybe even more than I wanted it for me. They’ve been through thick and thin. I’ve stressed mom out quite a bit over the years doing my job. That meant a lot for them and I’m really happy they could be there for it.”

Read
Saturday, Oct. 3, 2026