The Burke identity
In a nutshell, coach expects honest effort
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Hey there, time traveller!
This article was published 03/06/2013 (4495 days ago), so information in it may no longer be current.
Tim Burke never got the chance to do this a year ago. One day late last August he reported to work as the Winnipeg Blue Bombers defensive co-ordinator and left as the head coach.
Yes, if there’s such a thing as a two-minute drill for coaches, he lived it right through to the end of the season.
And so there might have been some piqued interest Sunday morning — both from inside the Bomber clubhouse and for outsiders — as to what Day 1 of the Bombers’ 2013 training camp might look and feel like, given Burke had his first real opportunity to put his own stamp on things.

A quick, first take? There were no gimmicks. There wasn’t a constant barking from a boss trying to make himself the centrepiece. And there certainly were no attempts to reinvent a game built on decades of meticulous drilling and repetition.
It was, to sum up, all business all the time for Burke & Co. And what’s the old saying about a team taking on the identity of its head coach?
“I’m just me,” said Burke with a shrug after practice. “I don’t try to be somebody I’m not. I believe in discipline and I believe you’ve got to put everything out there that you’ve got ability-wise. But I also believe you should be having fun and that your teammates and your coaches should be your friends.”
Two snippets from Sunday speak to that: First, veteran tackle Glenn January described Burke as old school meets players’ coach. And, second, in a three-minute chat quarterback Buck Pierce used the word “honest” a half-dozen times in describing his head coach.
“It’s black and white, it’s all laid out there. There’s no gray area with coach Burke,” said Pierce. “Basically, if you’re going to have the honour to wear this jersey and put this helmet on, this is what he expects. That’s fair. That’s the way it should be.”
‘Basically, if you’re going to have the honour to wear this jersey and put this helmet on, this is what he expects. That’s fair’
— Bombers quarterback Buck Pierce
Now, all of this is what you might expect when the curtain lifts on a new campaign. Spirits are always soaring when the standings are wiped clean and any of the series of crises each season provides have yet to threaten or topple the scheduled daily regimen.
And, frankly, with an incomplete grade from a year ago — the Bombers lost their first three games under his watch by a combined score of 121-27 but were 4-3 in their last seven — there are still some unanswered questions about Burke, the head coach.
What is clear, however, is this: there should be no questions about his approach or his expectations — a point he drilled home in his address to the team Saturday night.
“Team first,” explained Burke. “Everybody pulling in the same direction, which is competitive greatness. Everybody works for their personal best every day and if everybody achieves their personal best every day then the team will achieve competitive greatness, And when we achieve competitive greatness the score will take care of itself.
“That’s my whole philosophy in a nutshell.”

OK, so it’s a little wordy to fit on the back of a T-shirt, but you get the gist. And so should the 80-plus men who are trying to crack the roster.
“He really emphasized accountability and professionalism,” said January of Burke’s pre-camp speech. “He wanted to make sure that everyone understood this is a job and we’re going to be held to the same standards as anyone else that holds a position with any company across Canada. He also reminded us this is a position that is in high demand and we could easily be replaced.
“It wasn’t a threat, it was just a friendly reminder that this is a competitive profession and we have to act like professionals.
“You know,” January added, “I’m excited to see how this team grows underneath him.”
ed.tait@freepress.mb.ca Twitter: @WFPEdTait