Goldeyes look to build momentum with new logo
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Hey there, time traveller!
This article was published 07/09/2021 (1493 days ago), so information in it may no longer be current.
The Winnipeg Goldeyes are going to look a lot different the next time they take the field.
The Fish, who wrapped up their 2021 season Monday, introduced a new logo and branding Tuesday.
The cartoon goldeye is no more as the club has updated it’s look to a modern design that has simplified the fish — which has a gold coloured eye — in their main logo.
The Goldeyes last introduced a new logo in 2011.
“That logo was great for its time. It’s not just us moving away from logos of that design style. Teams throughout North America are doing that as well. It’s not a matter of letting go of our past, it’s a matter of catching up,” said Goldeyes box office manager Paul Duque, who spearheaded the club’s rebrand.
“We don’t want to discourage fans from wearing the gear that they have. The gear that they’ve treasured and cherished, we want them to continue wearing that, but we just thought it was time to refresh (the brand) for the next generation of Goldeyes fans.”
Pandemic restrictions forced the Goldeyes to spend 2020 as a travelling team based out of Fargo, N.D., and the first half of this season playing out of Jackson, Tenn. The Goldeyes had started their rebranding process prior to COVID-19 and worked with ad agency Victims of Advertising to get the look they desired.
“It was almost one and a half lost seasons with no home games. It was really hard to connect with our fans the same way that we’re used to,” said Duque.
“Communicating via email, our website, or social media just wasn’t the same. Now that (the team) is here, let’s build some momentum not just for 2022, but for future seasons.”
The Fish haven’t finalized their new jerseys and hats, as the ones shown in their promotional video are conceptual at this point. The club is hoping to put the final touches on everything in the coming months and have some new gear on the shelves by the holiday season.
taylor.allen@freepress.mb.caTwitter: @TaylorAllen31
Taylor Allen is a sports reporter for the Winnipeg Free Press. Taylor was the Vince Leah intern in the Free Press newsroom twice while earning his joint communications degree/diploma at the University of Winnipeg and Red River College Polytechnic. He signed on full-time in 2019 and mainly covers the Blue Bombers, curling, and basketball. Read more about Taylor.
Every piece of reporting Taylor produces is reviewed by an editing team before it is posted online or published in print — part of the Free Press‘s tradition, since 1872, of producing reliable independent journalism. Read more about Free Press’s history and mandate, and learn how our newsroom operates.
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Taylor Allen is a sports reporter for the Winnipeg Free Press. Taylor was the Vince Leah intern in the Free Press newsroom twice while earning his joint communications degree/diploma at the University of Winnipeg and Red River College Polytechnic. He signed on full-time in 2019 and mainly covers the Blue Bombers, curling, and basketball. Read more about Taylor.
Every piece of reporting Taylor produces is reviewed by an editing team before it is posted online or published in print — part of the Free Press‘s tradition, since 1872, of producing reliable independent journalism. Read more about Free Press’s history and mandate, and learn how our newsroom operates.
Our newsroom depends on a growing audience of readers to power our journalism. If you are not a paid reader, please consider becoming a subscriber.
Our newsroom depends on its audience of readers to power our journalism. Thank you for your support.
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Updated on Wednesday, September 8, 2021 8:58 AM CDT: Formats text