Forget Timbiebs, calling all Tim Wiebes

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This article was published 06/01/2022 (1696 days ago), so information in it may no longer be current.

SOME doughnut shops need international music stars to come up with flavours but a bakery in Winkler just needs people named Tim Wiebe.

During January, the Valley Bakery is selling specially marked boxes of what it calls “TimWiebs” doughnuts.

The name is a tongue-in-cheek reference to the special Timbiebs collection of Timbit flavours currently being sold by Tim Hortons in partnership with Canadian singer Justin Bieber.

Thomas Guenther, the Winkler bakery’s marketing and retail manager, said “the Tim Wiebs thing was (bakery owner Andrew Penner’s) idea.”

“We had a few guys named Tim Wiebe say their favourites and we put them in. They include lemon, raspberry, a Bismark. They’re just the doughnuts we’ve always made, but it is their favourites.”

Guenther said sales of the special edition boxes have brought in lots of dollars for doughnuts.

“We make them fresh every day,” he said.

“We baked them in the morning and we sold out of them. So we made more and we ran out of them and we made another and they also sold. They are very popular.

“It will be fun while it lasts. You could make 1,000 loaves of bread, and that’s fine, but this is fun.”

kevin.rollason@freepress.mb.ca