A sincere thanks for another Winnipeg Miracle
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Generous Free Press readers have again climbed the mountain to help Winnipeg’s hungry.
Shawna Bell, executive director of the Christmas Cheer Board of Winnipeg, confirmed the newspaper’s Miracle on Mountain fundraiser brought in just over $109,000 during this year’s campaign.
And, thanks to an anonymous philanthropic couple — who decided to match the first $50,000 in donations — the final total is about $159,000.
Ruth bonneville / free press FILES
Shawna Bell, executive director of the Christmas Cheer Board, says the Miracle on Mountain fundraiser helped the charity hand out 19,583 hampers during its 106th campaign.
That’s the most raised by the campaign since December 2020, when generosity exploded to $227,000 during the COVID-19 pandemic.
The amount includes a donation from a student and staff fundraiser at Dakota Collegiate — which raised nearly $7,350 just before the holiday break.
“The generosity of Free Press readers is simply amazing,” Free Press editor Paul Samyn says.
“At a time when charities everywhere are worried about a drop in donations, Miracle on Mountain still delivered a heap of Christmas cheer this year.”
Bell said the funds raised helped the charity hand out 19,583 hampers during its 106th campaign. She said that’s down about 1,400 hampers from last year — but there is a reason.
“We were able to reduce duplication,” she said, noting some people were found to already be receiving a hamper through a social agency they were connected to when they applied for one.
“They didn’t realize the social agencies were applying for them. We need people to receive only one hamper to ensure everyone who needs one gets one.”
Bell said the charity’s Feed A Family program — where individuals or groups come together to be matched with a family and deliver an individualized hamper — was down this year to 1,811 families from the usual 2,000 families.
“When we contacted people who had been part of it in the past, they said they didn’t have the capacity to contribute this year,” Bell said. “We don’t assign people until we get a match, so everyone still got a hamper.”
Please join us again later this year when we attempt to climb the next mountain.
kevin.rollason@freepress.mb.ca
Kevin Rollason is a general assignment reporter at the Free Press. He graduated from Western University with a Masters of Journalism in 1985 and worked at the Winnipeg Sun until 1988, when he joined the Free Press. He has served as the Free Press’s city hall and law courts reporter and has won several awards, including a National Newspaper Award. Read more about Kevin.
Every piece of reporting Kevin produces is reviewed by an editing team before it is posted online or published in print — part of the Free Press‘s tradition, since 1872, of producing reliable independent journalism. Read more about Free Press’s history and mandate, and learn how our newsroom operates.
Our newsroom depends on a growing audience of readers to power our journalism. If you are not a paid reader, please consider becoming a subscriber.
Our newsroom depends on its audience of readers to power our journalism. Thank you for your support.
How to donate:
Cheques can be made out to
Miracle on Mountain, Christmas Cheer Board, P.O. Box 51089, Winnipeg, MB
R2X 3C6.
You can donate online at wfp.to/cheerboard, use the pull-down menu to apply your donation to the
Miracle on Mountain fund.
You can also send a donation
directly by e-transfer to
donations@christmascheerboard.ca.
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Kevin Rollason is a general assignment reporter at the Free Press. He graduated from Western University with a Masters of Journalism in 1985 and worked at the Winnipeg Sun until 1988, when he joined the Free Press. He has served as the Free Press’s city hall and law courts reporter and has won several awards, including a National Newspaper Award. Read more about Kevin.
Every piece of reporting Kevin produces is reviewed by an editing team before it is posted online or published in print — part of the Free Press‘s tradition, since 1872, of producing reliable independent journalism. Read more about Free Press’s history and mandate, and learn how our newsroom operates.
Our newsroom depends on a growing audience of readers to power our journalism. If you are not a paid reader, please consider becoming a subscriber.
Our newsroom depends on its audience of readers to power our journalism. Thank you for your support.
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