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The Free Press Applied commerce Education Subject Commerce

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Please review each article prior to use: grade-level applicability and curricular alignment might not be obvious from the headline alone.

Alphabet CEO Sundar Pichai speaks at a Google I/O event in Mountain View, Calif., Tuesday, May 20, 2025. (AP Photo/Jeff Chiu)

Judge wrestles with far-reaching remedy proposals in US antitrust case against Google

Michael Liedtke And Alan Suderman, The Associated Press 5 minute read Preview

Judge wrestles with far-reaching remedy proposals in US antitrust case against Google

Michael Liedtke And Alan Suderman, The Associated Press 5 minute read Saturday, Sep. 20, 2025

WASHINGTON (AP) — The fate and fortunes of one of the world’s most powerful tech companies now sit in the hands of a U.S. judge wrestling with whether to impose far-reaching changes upon Google in the wake of its dominant search engine being declared an illegal monopoly.

U.S. District Judge Amit Mehta heard closing arguments Friday from Justice Department lawyers who argued that a radical shake-up is needed to promote a free and fair market. Their proposed remedies include a ban on Google paying to lock its search engine in as the default on smart devices and an order requiring the company to sell its Chrome browser.

Google’s legal team argued that only minor concessions are needed and urged Mehta not to unduly punish the company with a harsh ruling that could squelch future innovations. Google also argued that upheaval triggered by advances in artificial intelligence already is reshaping the search landscape, as conversational search options are rolling out from AI startups that are hoping to use the Department of Justice’s four-and-half-year-old case to gain the upper hand in the next technological frontier.

It was an argument that Mehta appeared to give serious consideration as he marveled at the speed at which the AI industry was growing. He also indicated he was still undecided on how much AI’s potential to shake up the search market should be incorporated in his forthcoming ruling. “This is what I’ve been struggling with,” Mehta said.

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Saturday, Sep. 20, 2025
People hold a candlelight march during a vigil on the street where a vehicle-ramming attack occurred at the Filipino community's Lapu Lapu Day festival last week in Vancouver, on May 2, 2025. THE CANADIAN PRESS/Darryl Dyck

‘Soup Nazi’ actor dips ladle for victims of Vancouver festival attack

The Canadian Press 3 minute read Preview

‘Soup Nazi’ actor dips ladle for victims of Vancouver festival attack

The Canadian Press 3 minute read Tuesday, Sep. 23, 2025

VANCOUVER - "Soup Nazi" actor Larry Thomas, best known for his guest role as a strict soup seller on the sitcom "Seinfeld," will be picking up his ladle again to raise money for victims of last month's attack on Vancouver's Lapu Lapu Day festival.

The Los Angeles-based actor said he will be serving at the Greens And Beans Deli in New Westminster, B.C., on Sunday as part of the restaurant's fundraising efforts.

Thomas said the April 26 attack that killed 11 people was a "terrible thing," prompting him to reprise his fundraising relationship with the deli that stretches back 20 years.

Leona Green, owner of the deli, first reached out to Thomas to ask him to serve soup at a fundraiser for the 2004 Indian Ocean Tsunami.

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Tuesday, Sep. 23, 2025
FILE - Indianapolis Colts owner Jim Irsay raises the Vince Lombardi trophy during a rally in Indianapolis, Monday, Feb. 5, 2007. The Colts defeated the Chicago Bears to win Super Bowl XLI. (AP Photo/Darron Cummings, File)

Jim Irsay’s impact can be felt all around Indianapolis as city celebrates big sports weekend

Michael Marot, The Associated Press 5 minute read Preview

Jim Irsay’s impact can be felt all around Indianapolis as city celebrates big sports weekend

Michael Marot, The Associated Press 5 minute read Sunday, Sep. 21, 2025

INDIANAPOLIS (AP) — When Mark Miles strolls around downtown Indianapolis, he sees Jim Irsay's influence everywhere.

From the trademark sports facilities to the towering J.W. Marriott hotel to the Pan Am Plaza currently under construction, he's not sure any of it could have happened without the assistance of the longtime Colts owner who helped this small Midwestern town shed its image as Indiana No Place and emerge as Indiana Some Place.

So as Indy steps into a new role, the mega center of a jam-packed Memorial Day sports weekend, the longtime local sports executive is saddened Irsay won't be here to enjoy the results of his efforts. Irsay died Wednesday in his sleep at age 65.

“It's incredibly sad, it's a big ache in my heart," Miles said Thursday. “ He had such a huge heart. He cared so, so much about the people in this community. I don't care what day it was, it was going to be a horrible loss but this weekend is sort of emblematic of what he helped build and I'm sorry he missed it."

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Sunday, Sep. 21, 2025
The Oscar Mayer Wienermobiles head into the first turn as they compete in the Wienie 500 following the practice session for the Indianapolis 500 auto race at Indianapolis Motor Speedway in Indianapolis, Friday, May 23, 2025. (AP Photo/Michael Conroy)

Hot diggity dog! Wienermobiles put on riveting race in Wienie 500 at Indianapolis Motor Speedway

Dave Skretta, The Associated Press 3 minute read Preview

Hot diggity dog! Wienermobiles put on riveting race in Wienie 500 at Indianapolis Motor Speedway

Dave Skretta, The Associated Press 3 minute read Saturday, Sep. 20, 2025

INDIANAPOLIS (AP) — Give the Borg-Wiener Trophy at Indianapolis Motor Speedway to the Wienermobile affectionately known as Slaw Dog.

In a down-to-the-wire race among the six iconic Wienermobiles that serve as goodwill ambassadors for Oscar Mayer, the hot dog-on-wheels representing the Southeast proved to be the big dog on Carb Day ahead of Sunday's running of the Indianapolis 500.

It made a dramatic pass of the Wienermobile repping Chicago at the finish line to win the inaugural Wienie 500 on Friday.

The margin was about a half a bun.

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Saturday, Sep. 20, 2025
A man uses a computer keyboard in Toronto in this Sunday, Oct. 9, 2023 photo illustration. THE CANADIAN PRESS/Graeme Roy

Cohere asks U.S. court to toss complaint from media alleging copyright infringement

Tara Deschamps, The Canadian Press 3 minute read Preview

Cohere asks U.S. court to toss complaint from media alleging copyright infringement

Tara Deschamps, The Canadian Press 3 minute read Saturday, Sep. 20, 2025

TORONTO - Cohere is asking a U.S. court to throw out complaints from media outlets that have accused the artificial intelligence company of infringing on their copyright.

In a dismissal motion filed in a New York court on Thursday, Cohere accused publishers including the Toronto Star, Condé Nast, McClatchy, Forbes Media and Guardian News of deliberately using its software to "manufacture a case."

The Toronto-based company said the outlets must have "stylized" prompts they entered into Cohere's software to elicit portions of their own work, which sometimes included inaccuracies.

It argued nothing in the complaint filed by the outlets suggests that any real customer has ever used the company's software to infringe on the publisher's copyright.

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Saturday, Sep. 20, 2025
Ruth Bonneville / Free Press
                                Scott Stephen, director of ops for local Kegs, says while the Garry Street location is part of a chain, it’s always had its own distinctive character.
                                Ruth Bonneville / Free Press INTERSECTION - The Keg Photo of Scott Stephen, irector of operations for the Winnipeg Kegs, in the front lounge area of the Garry Street Keg. What: This is for an Intersection piece on the 50th anniversary of the Garry Street Keg. The downtown restaurant opened in June 1975 in a former Hudson’s Bay Livery stable; Gord Howard, who owns the three Winnipeg Kegs, started working there a year later and has been with the company ever since. Scott Stephen, who worked as a server is the director of operations for the Winnipeg Kegs. See story by Dave. May 21st, 2025
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Celebrating 50 years, Winnipeg's downtown Keg steakhouse takes pride in its endurance

David Sanderson 8 minute read Preview
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Celebrating 50 years, Winnipeg's downtown Keg steakhouse takes pride in its endurance

David Sanderson 8 minute read Friday, May. 23, 2025

The Keg Steakhouse + Bar at 115 Garry St. — commonly referred to as the Garry Street Keg, or simply Garry Street — turns 50 years old in June.

Gord Howard, the owner of Winnipeg’s three Keg restaurants including the downtown locale, intends to mark the milestone in some manner, though he admits it will be difficult to match the goings-on that occurred there 40 summers ago.

Howard was a manager at the Garry Street Keg in June 1985 when his then-supervisor Griffin Tripp suggested they throw a shindig to toast the popular dining spot’s 10th anniversary. The pair arranged to have Garry Street closed to vehicular traffic between Broadway and York Avenue to facilitate a daylong block party featuring live music and free Keg-size victuals. And because George Tidball, the chain’s founder, was flying in from Vancouver to attend, Tripp suggested they present their boss with a gift upon his arrival.

“George was a horseman originally from Alberta, so Griff thought it would be a good idea to get him a commemorative saddle,” Howard says, seated in the attractive 255-seat spot that, since the outset, has boasted brick walls, oak tables and well-situated fireplaces.

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Friday, May. 23, 2025
Baklava is put into a display counter at the bakery in the Adonis grocery store in Mississauga, Ont. on Monday, December 16, 2024. THE CANADIAN PRESS/Chris Young
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How changing demographics and tastes are shaping Canada’s grocery stores

Rosa Saba, The Canadian Press 6 minute read Preview
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How changing demographics and tastes are shaping Canada’s grocery stores

Rosa Saba, The Canadian Press 6 minute read Wednesday, Oct. 15, 2025

It’s mid-December at a large supermarket in Mississauga, Ont., and Christmas music plays softly over the speakers as customers roam the aisles, picking the perfect lemon and eyeing the large olive counter in the middle of the store.

But this isn't just any grocery store. Walk past the produce and the olives, and you'll see trays of tabbouleh, hummus and fattoush, as well as shawarma cooking on rotating spits. Further, you’ll find a large dessert section with neat displays of golden baklava and other sweets. Behind two swinging doors, rows of puffed-up pita bread emerge on a conveyor belt from the oven, ready to be packaged and sold to customers.

This is Adonis, a Middle Eastern grocer that got its start in Montreal in 1978. The grocer is gearing up to open its 16th store, this one in London, Ont., next summer to meet demand from customers who often travel weekly to shop at the Mississauga location.

Specialty stores like Adonis are enjoying growth thanks to not only immigration but also the more diverse tastes of younger generations.

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Wednesday, Oct. 15, 2025
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Poll highlights belief in rising corruption

Gabrielle Piché 4 minute read Friday, Nov. 29, 2024

Manitobans’ trust in businesses — and government’s ability to address corruption — is on a downhill slope, a new Angus Reid Institute poll found.

“I feel like things are getting more and more shifty, especially after COVID,” said Will Houston, as he shopped in a Winnipeg supermarket this week.

Prices across the board have skyrocketed over the past few years, he noted.

“I fully acknowledge that there are supply chains and there’s people who need to be paid all the way back to the producer,” Houston said. “But I think that there are people who are taking a higher cut than they used to.”

MIKAELA MACKENZIE / FREE PRESS
                                Chris Holbrow at his new Forgotten Flavours location on Corydon on Monday, Nov. 18, 2024. The Niverville-based bakery is opening in Winnipeg (where the Pennyloaf Bakery used to be) on Tuesday. For biz story. Winnipeg Free Press 2024

Forgotten Flavours Artisan Bakery fills Pennyloaf void on Corydon

Gabrielle Piché 5 minute read Preview

Forgotten Flavours Artisan Bakery fills Pennyloaf void on Corydon

Gabrielle Piché 5 minute read Monday, Nov. 18, 2024

After nearly a year, the smell of fresh bread will once again fill a Corydon Avenue bakery.

The sign out front no longer reads “Pennyloaf Bakery,” and the staff inside are no longer employed by former clothing mogul and entrepreneur Pepper Foster.

Instead, an emblem for Forgotten Flavours Artisan Bakery faces passersby. Owners Chris and Maria Holbrow busy themselves inside 858 Corydon Ave., preparing for the Winnipeg shop’s first day open Tuesday.

“We’re trying to complement the space and ensure that we can fill a void that was very sad to see go,” Chris Holbrow said. “We have a great product to offer.”

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Monday, Nov. 18, 2024
NIC ADAM / FREE PRESS
Almond Nail Bar is expanding across Canada. It's opened its flagship store in St. Vital, which is its biggest yet.
240830 - Friday, August 30, 2024.

Reporter: Gabby
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Almond Nail Bar digs into expansion mode

Gabrielle Piché 4 minute read Preview
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Almond Nail Bar digs into expansion mode

Gabrielle Piché 4 minute read Friday, Aug. 30, 2024

Winnipeg’s newest export is packing its polish.

The first out-of-province Almond Nail Bar has quietly opened in Burnaby, B.C. Chinh La, the franchise owner, is preparing for a big unveiling in September.

His shop’s opening will be followed by one in Ontario and two more in British Columbia. Back in Manitoba, locations in Niverville and Steinbach are brewing.

In Winnipeg — where La and his wife own two locations — things are “very busy.”

Read
Friday, Aug. 30, 2024
JOHN WOODS / WINNIPEG FREE PRESS
                                Rachel Nedelec, owner of Flour & Flower bakery, is opening her first storefront location on Waterloo Street next week. The company’s creations were included in Grammy Awards gift bags this year.

Flour & Flower plants roots with Waterloo Street location as demand for unique cakes, cookies decorated with edible flowers grows

Gabrielle Piché 4 minute read Preview

Flour & Flower plants roots with Waterloo Street location as demand for unique cakes, cookies decorated with edible flowers grows

Gabrielle Piché 4 minute read Saturday, Sep. 30, 2023

Rachel Nedelec’s baking has reached the Grammys and Australia, an international fashion house and at least one yoga studio.

Next week, Flour & Flower will have a permanent home — its first brick-and-mortar bakery.

“I said, ‘I want it, I need it, this is my space,’” Nedelec recounted, laughing.

She and her real estate agent had heard the spot at 530 Waterloo St. was coming available. It was déjà vu: Nedelec first toured the site in early 2020, when her business was not yet half a year old.

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Saturday, Sep. 30, 2023
The Crave app is seen on a phone in Toronto on Thursday, Feb. 7, 2019. Crave is introducing two ad-supported tiers that each shave $5 or $10 off the monthly subscription fee. THE CANADIAN PRESS/Graeme Roy
No Subscription Required

Crave introduces ad tiers, including $9.99 plan

The Canadian Press 2 minute read Preview
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Crave introduces ad tiers, including $9.99 plan

The Canadian Press 2 minute read Saturday, Sep. 20, 2025

TORONTO - Crave is introducing two ad-supported tiers that each shave $5 or $10 off the monthly subscription fee.

Bell Media says its new Crave Basic with Ads costs $9.99/month, while Crave Standard with Ads costs $14.99/month. An unchanged ad-free option remains at $19.99/month, and is renamed Crave Premium Ad-Free.

Viewers can watch most shows and movies, including HBO and Max originals, on the ad-supported plans. About one per cent of titles won't be available due to licensing restrictions.

Ads will be 15 or 30 seconds long, totalling about five minutes per hour, and appear before and during some episodes and films.

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Saturday, Sep. 20, 2025
A person navigates the Temu website on a smartphone in Toronto, Tuesday, April 4, 2023. Temu launched in Canada in early February, the same month it aired a Super Bowl ad with the tagline

Low-cost Temu goes head-to-head with Amazon

Brett Bundale, The Canadian Press 6 minute read Preview

Low-cost Temu goes head-to-head with Amazon

Brett Bundale, The Canadian Press 6 minute read Saturday, Sep. 20, 2025

It started with a video of a postal worker sorting a mountain of orange packages from Temu.

Rachael D'Amore hadn't heard of the online shopping site, but after watching the video she found good reviews, affordable products and free shipping on most orders — what she called "a unicorn in Canada these days."

"I had to double check the URL to make sure that I wasn't on the U.S. site," she said.

Temu also offered a $5 credit if an order took longer than 12 days to arrive — a quasi-insurance policy that gave D'Amore the confidence to place a $30 order for seven items, including an 89-cent necklace, earrings for $1.78 and hair clips for $3.59.

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Saturday, Sep. 20, 2025
Tamana Shahnawaz photo Valerie Chelangat the proprietor of Tusome Books is a proponent of intentional reading; an approach to books which encourages readers to widen the scope of what and who they read.
No Subscription Required

Raising up books as social justice tools

AV kitching 5 minute read Preview
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Raising up books as social justice tools

AV kitching 5 minute read Saturday, Feb. 18, 2023

Valerie Chelangat spends her days reading. She reads every day, mostly in the morning, sometimes before bed in the evenings and, if she has time to spare, in the hours between.

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Saturday, Feb. 18, 2023
MIKE DEAL / WINNIPEG FREE PRESS 
Howard Raber, the third-generation president of Raber Gloves and Mitts.
No Subscription Required

Raber Gloves’ Garbage Mitts the must-have Winnipeg winter accessory

Ben Waldman 10 minute read Preview
No Subscription Required

Raber Gloves’ Garbage Mitts the must-have Winnipeg winter accessory

Ben Waldman 10 minute read Monday, Feb. 28, 2022

‘I am the wrong person to complain to about the weather,” Howard Raber says jubilantly midway through a Winnipeg January, wearing a golf shirt as he opens the door to his family’s factory on McDermot Avenue.

Raber does not mind the cold. It’s the reason he is in business.

Had his grandparents immigrated in 1925 to a warmer place, their grandson’s opinion on the windchill might differ. But the ancestors chose Winnipeg — not such a bad place to be in the business of making gloves.

When it’s freezing outside, which in the wintertime is often, if not always, Howard Raber considers himself especially lucky. “When it’s cold out, we are everybody’s best friend.”

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Monday, Feb. 28, 2022
Simeon Rusnak photo
Carly Shuler (left) and Maya Kotecha have built Hoot Reading into a major player in online tutoring. The $3 million in equity the company raised — led by toy maker Spin Master — will allow Hoot to expand its reach and its offerings.
No Subscription Required

City company set to expand online tutoring presence after raising large equity stake

Martin Cash 5 minute read Preview
No Subscription Required

City company set to expand online tutoring presence after raising large equity stake

Martin Cash 5 minute read Tuesday, Oct. 19, 2021

Winnipeg education technology company Hoot Reading has landed one of the first investments in a new venture capital fund from toy maker Spin Master.

Interest in Hoot Reading, which has developed an online tutoring platform whose mission is closing the gap in what’s been identified as a reading slump in the fourth grade, has grown significantly through the pandemic.

With school-age children home in various parts of North America at various times during the pandemic, parents have been forced to look for more tools to help with early childhood educational habits and Hoot Reading has caught on.

“We have had incredible traction during the pandemic,” said Maya Kotecha, co-founder and co-CEO of Hoot Reading. “It has been a tailwind for us.”

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Tuesday, Oct. 19, 2021
Mike Deal / Winnipeg Free Press
The McNally Robinson Booksellers store at Grant Park Shopping Centre. 121003 October 03, 2012 Mike Deal / Winnipeg Free Press
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For a quarter-century, McNally Robinson's Grant Park location has tapped into local book lover's desires

Ben Waldman 9 minute read Preview
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For a quarter-century, McNally Robinson's Grant Park location has tapped into local book lover's desires

Ben Waldman 9 minute read Friday, Oct. 8, 2021

Twenty-five years ago this week, the staff of McNally Robinson were frantically preparing, bounding about their Grant Park store, a 20,000-square-foot behemoth that had yet to welcome its first customer.

The grand opening was near, and so was Margaret Atwood.

Atwood, if not the country’s most famous author then at least its second or third, was in Winnipeg to promote her latest book, Alias Grace, and to lend her authoritative support to what was to become the country’s largest independent bookstore, with a reading and book signing. A large crowd was anticipated.

There was a wild push to get ready for Oct. 15: staff were shifted from the company’s smaller locations, shipments were arriving in rapid succession. Shelves still had to be set up when Atwood arrived a few hours early to discuss the details of her reading, where she would be joined by a local literary icon, Carol Shields.

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Friday, Oct. 8, 2021
Artist Isaiah Binns (right) with the logo he designed on a shirt, with his former graphic-design teacher from Elmwood High School, Mathew Reis. (Mike Sudoma / Winnipeg Free Press)
No Subscription Required

Bright orange safety shirts now beacon of hope, thanks to young designer

Ben Waldman 7 minute read Preview
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Bright orange safety shirts now beacon of hope, thanks to young designer

Ben Waldman 7 minute read Monday, Sep. 27, 2021

Isaiah Binns, who graduated last spring from Elmwood High School, arrives at the downtown headquarters of Richlu Industries, the manufacturer of Tough Duck workwear, to see the logo he helped create for a line of the company’s reflective safety clothing ahead of the National Day for Truth and Reconciliation.

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Monday, Sep. 27, 2021
SUPPLIED 
The City of Selkirk announced it has purchased the Garry Theatre for $350,000, plus closing costs.
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The show must go on as Selkirk buys theatre

Cody Sellar 3 minute read Preview
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The show must go on as Selkirk buys theatre

Cody Sellar 3 minute read Thursday, Aug. 26, 2021

Many in Selkirk thought the credits had rolled for the Garry Theatre, but it appears there’s a sequel.

Landmark Cinemas decided to close it in May and on Wednesday, the City of Selkirk announced it had purchased the theatre for $350,000, plus closing costs.

“What we’ve heard so far is people are very excited and very happy that the city has been able to secure the property,” said Selkirk CAO Duane Nicol.

Nicol said the city will reach out to the community to determine how best to use the building. The city hopes it will become a centre for arts and culture, he said.

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Thursday, Aug. 26, 2021
The fully electric Tundra Buggy is 16 feet tall, 12 feet wide, and 45 feet long.
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Iconic Churchill Tundra Buggy goes electric

Martin Cash 5 minute read Preview
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Iconic Churchill Tundra Buggy goes electric

Martin Cash 5 minute read Wednesday, Aug. 25, 2021

The Churchill travel company, Frontiers North Adventure, has been operating its fleet of iconic Tundra Buggies for decades but for various reasons John Gunter, CEO of the company, knew the fleet needed to be upgraded.

A chance encounter between Gunter and Red River College’s former head of research and partnerships three years ago put Gunter on the path towards electrifying the Tundra Buggies.

On Tuesday, the fruits of that labour were revealed at Red River College’s Vehicle Technology and Energy Centre (VTEC) — the first EV (electric vehicle) Tundra Buggy.

It was a collaborative effort between Frontiers North, RRC’s VTEC, New Flyer and the non-profit Vehicle Technology Centre that pooled a growing expertise in heavy vehicle electrification that has been developing over the past decade in Winnipeg.

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Wednesday, Aug. 25, 2021
Face value
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Winnipeg esthetician Tina Cable knows sometimes beauty can be skin-deep

Erin Lebar 6 minute read Preview
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Winnipeg esthetician Tina Cable knows sometimes beauty can be skin-deep

Erin Lebar 6 minute read Tuesday, Jan. 7, 2020

There is nothing quite like the rush of seeing an email from Tina Cable of Myuz Artistry with the subject line “cancellation.”

As one of Winnipeg’s most in-demand skin-care gurus, Cable can be a hard lady to get some face time with. Any available appointments with her for facials, skin consults or facial sculpting are booked almost immediately after she opens her schedule.

And those cancellation emails? You’d better hope you just happened to be checking your inbox when the note arrived, because those spots disappear quickly, too.

Those lucky enough to get in to see Cable know what the hype is about. When it comes to skin care, she has a wealth of information about a volume of products so enormous it can be overwhelming at best and crippling at worst.

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Tuesday, Jan. 7, 2020
Pitch imperfect

Dove is the latest company to raise people's ire with a tone-deaf ad

Doug Speirs 10 minute read Preview

Dove is the latest company to raise people's ire with a tone-deaf ad

Doug Speirs 10 minute read Saturday, Oct. 14, 2017

Talk about getting under people’s skin.

Unless you’ve been hiding under a rock for the past week, you’ll know skin-care giant Dove sparked a firestorm with a Facebook ad that depicts a black woman transforming into a white woman after using its body wash.

Dove quickly pulled the offending video clip after outraged social media users branded it racist and said it reminded them of soap ads from the 19th or early 20th century that showed black people scrubbing their skin to become white.

In the three-second video, posted on Dove’s U.S. Facebook page late last week, a young black woman smiles as she peels off her dark brown shirt to reveal a white woman in a beige shirt, who then lifts her own top to reveal another woman.

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Saturday, Oct. 14, 2017
Valentin Cueff photo
Mariette Mulaire, présidente du WTC Winnipeg, va à la pêche aux entreprises francophones pour amener de l’investissement dans la province.
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À la pêche aux entreprises

Valentin Cueff de La Liberté pour le Winnipeg Free Press 5 minute read Preview
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À la pêche aux entreprises

Valentin Cueff de La Liberté pour le Winnipeg Free Press 5 minute read Saturday, May. 6, 2017

Alt Hotel, la boulangerie Le Croissant, l’Épi de blé, Thermëa Spa. Qu’ont ces lieux de Winnipeg en commun? Ce sont des compagnies nées dans d’autres contrées francophones, qui ont posé leur valise dans la capitale manitobaine. Entreprises familiales ou grosses sociétés, toutes ont été “séduites” par Mariette Mulaire et son équipe pour venir s’installer dans la province.

Pour Mulaire, le premier défi est souvent de faire connaître le Manitoba en dehors du Canada. “Vous venez d’où?””De Winnipeg.” “C’est où, ça?” “Au Canada.” “Ah, au Québec?” “Pas tout à fait…”

La présidente-directrice générale du WTC a l’habitude d’avoir ce type d’échanges, notamment quand elle se déplace en France pour des forums économiques. “Pour les entreprises, le Manitoba est une alternative qui est mal connue, ou méconnue. Il faut éduquer les gens.”

À l’origine, il y avait l’Agence nationale et internationale du Manitoba (ANIM). Née en 2007, cet organisme avait pour but “d’utiliser le bilinguisme au Manitoba pour aller chercher les marchés francophones.” Mulaire en était la PDG. Elle travaillait de paire avec Michel Simard et Annie Girard pour attirer des investisseurs dans la province, ainsi qu’avec Brigitte Léger dans le dossier de l’immigration économique francophone.

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Saturday, May. 6, 2017
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Kate Moss in an advertisement. Jean Kilbourne has dissected the ways in which ads create impossible ideals that women must spend an incredible amount of time, energy and money chasing.
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Ad another thing: sounding the alarm about advertising’s ill effects on society

By Jen Zoratti 6 minute read Preview
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Ad another thing: sounding the alarm about advertising’s ill effects on society

By Jen Zoratti 6 minute read Tuesday, Oct. 22, 2013

Jean Kilbourne was an adbuster long before there was anything close to resembling Adbusters.

When the acclaimed feminist scholar, author, filmmaker and media literacy pioneer, who speaks Thursday at 7:30 p.m., at the University of Winnipeg's Convocation Hall, began tearing advertisements out of magazines and posting them on her refrigerator back in 1968, she didn't know she would start a movement, let alone a respected field of study.

At the time, she just wanted to open people's eyes. She assembled the ads she collected into a slideshow presentation that she took to college campuses in the 1970s. She had one goal: tell anyone who would listen about the damaging effect ads were having on women.

"I was the first person to start talking about the image of women in advertising," Kilbourne, 70, recalls. "(The ads) were outrageous and no one was paying attention to them."

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Tuesday, Oct. 22, 2013
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