Ben Waldman
5 minute read
Tuesday, Jan. 6, 2026
When Weekly World News stories about a half-boy, half-bat lined supermarket checkout lanes in the 1990s, most consumers — including Probe Research partner Curtis Brown — could readily, easily and confidently identify the eye-grabbing tabloid reports as false.
“When it comes to (content generated by) AI, people have a bit less confidence,” says Brown. “Sometimes it’s very obviously so-called AI slop — like a historical figure talking about something contemporary. The last couple of months I’ve seen a lot of videos of JFK talking about what a fool his nephew is.”
Even if a quick Google search to note RFK Jr. was nine when his uncle was assassinated in 1963 — marking such videos as debris in an artificial intelligence mudslide — new media literacy polling conducted by Probe for the Free Press reveals that only 18 per cent of Manitobans feel very confident that they can identify whether video footage is “fake or AI-generated.”
Of the 1,000 Manitobans randomly surveyed by Probe between Nov. 25 and Dec. 10, 13 per cent believed that they’d personally shared video, images or text on social media that they didn’t realize was fake.
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