Gallery: Jets fans gather at Whiteout parties Posted: 10:30 PM CDT Tuesday, Apr. 23, 2024 Last Modified: 8:29 AM CDT Wednesday, Apr. 24, 2024

The Whiteout continues this year, with Winnipeggers wearing white when the Jets are in the playoffs.

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The Whiteout continues this year, with Winnipeggers wearing white when the Jets are in the playoffs.

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Hey there, time traveller!
This article was published 23/04/2024 (531 days ago), so information in it may no longer be current.

The Whiteout continues this year, with Winnipeggers wearing white when the Jets are in the playoffs.

On game days, fans gather for a street party on Donald Street, organized by True North Sports and Entertainment, the corporation that owns the NHL franchise and Canada Life Centre.

The 5,000-person event requires a $10 entry fee and features drinks, food vendors and three massive screens for fans to watch the game broadcast.

JOHN WOODS / FREE PRESS
Sunday's Whiteout party on Donald Street was sold out within an hour.

The tradition began in 1987 when the Jets faced the Calgary Flames in the playoffs. When Flames fans created a “C of red” for the first two games of the series in Cowtown, Winnipeggers responded by wearing white to games at Winnipeg Arena to match the colour of the Jets’ jerseys.

The Jets won the series and a tradition was born, one that survived the franchise’s move to Arizona and the return of the second iteration of the team, even though it wears dark blue uniforms for its home games.