Winnipeg students develop critical aptitude essential for navigating media landscape

One day in the fall of 2024, two of Lily Godinez Goodman’s Grade 5 students came to her with a question: Why didn’t their Earl Grey School have a newspaper, they wondered — and if they started one, would she serve as editor-in-chief?

Telus drops the gloves with Rogers over alleged ad blocking on its media platforms

TORONTO - A Canadian telecom giant is asking the national regulator to call one of its competitors offside, saying it has been unfairly blocked from advertising on the other company's media platforms.

It's a battle between Telus Corp. and Rogers Communications Inc. that also extends to the ice, with the former alleging that Rogers has used its position as Canada's dominant TV rightsholder for NHL games to interfere with Telus' long-standing sponsorship of the Calgary Flames.

The issue was outlined in a complaint filed by Telus in June and posted to the CRTC's website Tuesday. It alleges Rogers has been engaging in "anticompetitive behaviour" that violates regulatory rules.

Rogers disputes that characterization, however, saying Telus' advertisements aim to harm its reputation and therefore don't comply with its content standards.

400+ brands in 5+ years: Winnipeg-based digital marketing firm Mad Social Agency continues to evolve

Maddie Thompson was on a beach when she decided to drop out of school.

It was February 2022 and she was studying architecture at the University of Manitoba. While maintaining her spot on the dean’s honour list, Thompson was also running Mad Social Agency Ltd., the digital marketing firm she’d started two years earlier. She had enough business by that point she was hiring friends to help manage accounts.

Sitting on Locarno Beach in Vancouver, she realized it made sense to drop out and pursue the business full-time.

“My thought process was: I’m going to take a one-year leave of absence and see if I can make this work,” says Thompson, 23. “And I just never went back.”

Onslaught of sports betting ads make gambling seem enticing to youth, doctors say

TORONTO - Doctors are calling for restrictions on sports betting ads, saying they are setting youth up for a future of problem gambling.

An editorial published in the Canadian Medical Association Journal on Monday says the ads are everywhere during sports broadcasts and that the legalization of online gambling has made every smartphone a potential betting platform.

Editor Dr. Shannon Charlebois says even though betting sites say they're only for people 19 years of age and older, youth are being inundated with advertising that equates enjoying sports with betting.

She says child and teen brains are still developing and the constant exposure to gambling messages normalizes harmful behaviour that they can carry into adulthood

Setting aside money for post-secondary education shouldn’t slip through budgeting cracks

Back-to-school time is hectic and costly for many families with fees, new clothing, supplies and extracurricular activities.

Winnipeg independent music magazine Stylus set to fold

The future of Stylus Magazine, Winnipeg’s flagship indie music publication, is in jeopardy.

American Eagle counts new customers after Sydney Sweeney ad frenzy and shares soar

Shares of American Eagle Outfitters spiked 34% Thursday after the teen clothing retailer said the frenzy surrounding its Sydney Sweeney ad campaign drew new customers during its most recent quarter.

American Eagle rolled out its new new ad campaign starring 27-year-old actor over the summer. The fall denim campaign sparked a debate about race, Western beauty standards, and the backlash to “woke” American politics and culture.

Negative reactions centered on ads that used the word “genes” instead of “jeans” featuring the blonde-haired, blue-eyed actor known for the HBO series “Euphoria” and “White Lotus.”

But American Eagle did get noticed, executives said late Wednesday in a call after the Pittsburgh retailer posted second quarter earnings.

Getting word out in face of AI-made messaging

Manitoba marketing aficionados have named their new agency Plain Language — a nod to what they say they’ll speak.

There’s a lack of plain language around algorithms and outcomes found in online advertising, agency co-founders said. They’ve spent decades working in digital media, placing ads in an ever-changing online landscape.

“There’s a lot of different platforms, and the way that people talk about it can be quite obtuse,” said Anthony Kowalczyk, Plain Language’s chief executive. “I think that’s what we’re trying to move away from.”

He and Jason Hachkowski, Plain Language’s vice-president of digital ad operations and strategy, have worked together for more than a decade. A mutual colleague suggested the pair meet — both men were experts in digital marketing and advertising.

C-SPAN announces deal for its service to be carried on YouTube TV, Hulu

NEW YORK (AP) — C-SPAN said Wednesday that it had reached a deal to have its three channels air on YouTube TV and Hulu's live television feed, ending a dispute that had led to a revenue squeeze for the public affairs network in the cord-cutting era.

The network said the streaming services would pay the same fee as cable and satellite companies, roughly 87 cents a year per subscriber, and that C-SPAN would continue its no-advertising policy on television.

Congress involved itself in the issue, passing a resolution this spring calling on the services' parent companies — Alphabet for YouTube and Disney for Hulu — to add C-SPAN to their programming mix. Because congressional sessions and hearings represent a big portion of C-SPAN's programming, the politicians faced diminished airtime without a deal.

At its peak a decade ago, C-SPAN was seen in some 100 million homes with television. The number of homes paying for TV has since dropped to some 70 million, with roughly 20 million of those consumers now getting television through services like YouTube and Hulu, and they weren't showing C-SPAN.

‘You’re planting your brand flag’: The power of brand building in the women’s sports boom

On a cold day in the beginning of 2024, Alastair Merry and Mary Lou Bunn had a few questions for a public librarian in Ottawa, Ontario.

“If you could describe Ottawa and what it means to you in a couple words, how would you do it?” they asked. “What do you think of the spirit of the city?”

Merry and Bunn, along with the design firm Flower Shop that they co-founded, were hired by the then newly minted Professional Women’s Hockey League to create the nicknames and logos for the league’s inaugural six teams. They were traveling around North America to figure out what made those six cities tick.

As the ever-growing crop of new women’s leagues — at least eight have launched in the past three years — all aim for longevity, one of the cornerstones of any sustainable foundation is team branding. It encompasses everything from the nicknames to the color schemes and logos, and the PWHL has set a high bar there that other up-and-comers would love to emulate.