Ads and media

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No excuse for ads that verge on child porn

By Lindor Reynolds 4 minute read Preview

No excuse for ads that verge on child porn

By Lindor Reynolds 4 minute read Tuesday, Apr. 7, 2009

Would you like a little cheesecake with that celery?

Loblaw's Real Canadian Superstores are bagging their own apologies after a nationwide distribution of a flyer advertising its Joe Fresh underwear line.

The problem wasn't the bras, panties and tank tops being sold at the grocery chain. It was the fact that the models, all of them sporting fresh-from-the-bed, tousled hair and come-hither looks, appear to be in their early teens.

One model, shot splay-legged in a bra and panties, looks to be at the very start of puberty.

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Tuesday, Apr. 7, 2009