Winnipeg TV content delivery firm Taiv acquires potential Ontario rival Local Reach

A Winnipeg advertising technology company is one step closer to launching its product in Canada after acquiring a startup based in Kingston, Ont.

Taiv Inc. purchased Local Reach in a deal that closed last month. The terms of the deal were not disclosed.

Local Reach co-founders Evan Ferreira and Joseph Liao, who created the startup while studying at Queen’s University in Kingston, will move to Winnipeg and join Taiv’s staff. Taiv acquired some of the startup’s tech as part of the cash-and-stock transaction.

It’s Taiv’s first acquisition and a big milestone for the six-year-old company, according to co-founder and CEO Noah Palansky.

Study shows importance of local news

A new study shows the importance of local news to community knowledge, connections and democracy in small and mid-sized Canadian communities.

Crave introduces ad tiers, including $9.99 plan

TORONTO - Crave is introducing two ad-supported tiers that each shave $5 or $10 off the monthly subscription fee.

Bell Media says its new Crave Basic with Ads costs $9.99/month, while Crave Standard with Ads costs $14.99/month. An unchanged ad-free option remains at $19.99/month, and is renamed Crave Premium Ad-Free.

Viewers can watch most shows and movies, including HBO and Max originals, on the ad-supported plans. About one per cent of titles won't be available due to licensing restrictions.

Ads will be 15 or 30 seconds long, totalling about five minutes per hour, and appear before and during some episodes and films.

Low-cost Temu goes head-to-head with Amazon

It started with a video of a postal worker sorting a mountain of orange packages from Temu.

Rachael D'Amore hadn't heard of the online shopping site, but after watching the video she found good reviews, affordable products and free shipping on most orders — what she called "a unicorn in Canada these days."

"I had to double check the URL to make sure that I wasn't on the U.S. site," she said.

Temu also offered a $5 credit if an order took longer than 12 days to arrive — a quasi-insurance policy that gave D'Amore the confidence to place a $30 order for seven items, including an 89-cent necklace, earrings for $1.78 and hair clips for $3.59.

Even if games go on, MLB lockout could alienate Gen Z

NEW YORK (AP) — Max Scherzer stars in the last video posted to Major League Baseball’s TikTok account before the league locked out the players Thursday morning.

The clip, viewed over 400,000 times, shows the final out from Scherzer's first no-hitter in 2015 with Washington, followed by teammates dousing the three-time Cy Young Award winner with chocolate syrup. Hip-hop duo Rae Sremmurd's “Swang” plays in the background.

“Max Scherzer is ... officially a New York Met!!!” the caption reads, celebrating Scherzer's $130 million deal to pitch in Queens.

It could be the last post featuring a big league player sent to the account’s 4.8 million followers for months, a curveball with real consequences for a sport already concerned about courting young fans.

Support for news media a solid, welcome step

It is hard for a government to support a good idea when it knows critics will attack the assistance as support for a bad idea.

So the federal Liberal government should be commended for the support it promised to news media this week.

Finance Minister Bill Morneau announced the federal government will start subsidizing newsroom salaries, as well as digital subscriptions and charitable donations to news media. The cost will be about $120 million a year for five years.

Most of us in the newspaper industry welcome this as a good idea — journalism, a pillar of democracy in communities across Canada, needs help.

‘Mistake’ leads to Canadian Forces ad on far-right website

OTTAWA — The Canadian Forces have been running a recruitment ad on the American website Breitbart — a digital force in far-right politics that’s among U.S. President Donald Trump’s staunchest allies and one of Canada’s biggest critics.

The military indirectly paid Breitbart, in violation of Ottawa’s advertising rules, but has since pulled its ad off the site.

The ad popped up several times across Breitbart. In one case, it appeared in an article about a Italian mosque, weighing into that country’s Sunday election, which was accompanied by an October 2016 photo showing scores of Muslims praying next to the Colosseum in Rome.

The military took down the ad after the Free Press asked how it was spending taxpayer’s money. But the fact it appeared on a far-right website speaks to the unpredictable nature of online advertising, with Ottawa using a system that provides no idea of exactly where its ads will appear.

Dove is the latest company to raise people's ire with a tone-deaf ad

Talk about getting under people’s skin.

Unless you’ve been hiding under a rock for the past week, you’ll know skin-care giant Dove sparked a firestorm with a Facebook ad that depicts a black woman transforming into a white woman after using its body wash.

Dove quickly pulled the offending video clip after outraged social media users branded it racist and said it reminded them of soap ads from the 19th or early 20th century that showed black people scrubbing their skin to become white.

In the three-second video, posted on Dove’s U.S. Facebook page late last week, a young black woman smiles as she peels off her dark brown shirt to reveal a white woman in a beige shirt, who then lifts her own top to reveal another woman.

Welcome debate over political ads in newspapers

It appears we’ve caused a bit of a stir today by selling advertising to the Liberal Party on the front of the Brandon Sun.

A full 4-page section purchased by the Liberals is wrapped around the Sun’s Friday edition in advance of the federal byelection in Brandon-Souris on Monday. The first thing readers see is Justin Trudeau’s smiling face.

I’ve seen the word “controversial” used in a number of tweets and blogs about the advertising. Some are a bit more graphic.

Ad another thing: sounding the alarm about advertising’s ill effects on society

Jean Kilbourne was an adbuster long before there was anything close to resembling Adbusters.

When the acclaimed feminist scholar, author, filmmaker and media literacy pioneer, who speaks Thursday at 7:30 p.m., at the University of Winnipeg's Convocation Hall, began tearing advertisements out of magazines and posting them on her refrigerator back in 1968, she didn't know she would start a movement, let alone a respected field of study.

At the time, she just wanted to open people's eyes. She assembled the ads she collected into a slideshow presentation that she took to college campuses in the 1970s. She had one goal: tell anyone who would listen about the damaging effect ads were having on women.

"I was the first person to start talking about the image of women in advertising," Kilbourne, 70, recalls. "(The ads) were outrageous and no one was paying attention to them."