Serie A domestic rights assigned to DAZN streaming service

By: The Associated Press Posted: 9:36 AM CDT Friday, Mar. 26, 2021 Last Modified: 3:48 PM CDT Friday, Mar. 26, 2021

MILAN - Serie A is going all in for streaming games on the Internet.

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MILAN - Serie A is going all in for streaming games on the Internet.

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Hey there, time traveller!
This article was published 26/03/2021 (1982 days ago), so information in it may no longer be current.

MILAN – Serie A is going all in for streaming games on the Internet.

The Italian league’s domestic TV rights were assigned to DAZN on Friday for 840 million euros ($1 billion) per season in a move that the Internet service labeled “one of the largest sport streaming deals in history.”

For the next three seasons, DAZN can stream all 10 matches each weekend, while three of them can be shown co-exclusively on another provider.

Juventus' Cristiano Ronaldo celebrates after scoring his side's third goal for his personal hat trick in thirty minutes during the Italian Serie A soccer match between Cagliari and Juventus, at the Sardegna Arena stadium in Cagliari, Italy, Sunday, March 14, 2021. (Alessandro Tocco/LaPresse via AP)

Serie A chief executive Luigi De Siervo said the deal puts the league “at the vanguard in the worldwide panorama of major sports leagues.”

The vote among the league’s 20 clubs was 16-4 in favour of DAZN over a less lucrative deal from Sky Italia. Genoa, Crotone, Sampdoria and Sassuolo were the only clubs voting to stay with Sky.

Negotiations are still ongoing for the package of the three co-exclusive games, with satellite provider Sky — the longtime holder of the bigger rights package — offering 70 million euros ($80 million).

If the Sky deal is accepted, the total of 910 million euros ($1.07 billion) would be less than the 973 million euros ($1.15 billion) that Sky and DAZN paid for the previous deal expiring at the end of this season.

“DAZN was founded with a vision for premium sports to be more accessible, and this agreement will deliver on that whilst continuing to drive innovation and improve the fan experience,” DAZN co-CEO James Rushton said.