What weather apps sometimes miss about dangerous winter storm conditions

Advertisement

Advertise with us

Smartphone weather apps that summarize their forecasts with eye-popping numbers and bright icons may be handy during mild weather, but meteorologists say it's better to listen to human expertise during multi-faceted, dangerous winter storms like the one blowing through the U.S.

Read this article for free:


or

Already have an account? Log in here »

To continue reading, please subscribe:

Subscribe and receive a limited-edition Free Press branded hat or tote.

Digital Subscription

One year of digital access for only $205*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.

Hey there, time traveller!
This article was published 23/01/2026 (259 days ago), so information in it may no longer be current.

Smartphone weather apps that summarize their forecasts with eye-popping numbers and bright icons may be handy during mild weather, but meteorologists say it’s better to listen to human expertise during multi-faceted, dangerous winter storms like the one blowing through the U.S.

The multistate storm’s combination of heavy snow, treacherous ice and subzero temperatures shows why it’s best to seek out forecasters who can explain its nuances via local TV or radio newscasts, online livestreams or detailed websites, said meteorologists interviewed by The Associated Press. The data is changing rapidly before and during the storm, and the distance of a few miles can mean the difference between snow, sleet or dangerous freezing rain.

“Weather apps are really bad at storms that have multiple types of precipitation and it really makes messaging hard,” said University of Georgia meteorology professor Marshall Shepherd, a past president of the American Meteorological Society. “Apps don’t understand the details of why snow, sleet or freezing rain happens.”

This photo shows various weather apps arranged on a smartphone in Glenside, Pa., Thursday, Jan. 22, 2026. (AP Photo/Matt Rourke)
This photo shows various weather apps arranged on a smartphone in Glenside, Pa., Thursday, Jan. 22, 2026. (AP Photo/Matt Rourke)

University of Oklahoma meteorology professor Jason Furtado and other experts said humans are important in these cases, especially those with local expertise.

“For extreme weather events, it is especially important to know there are human forecasters interpreting the data and making the best localized forecasts for your area,” Furtado said. “Unfortunately, many of the weather forecast apps use AI methods to either make the forecast or ‘interpolate’ from larger grids to your hometown, introducing the potential for significant errors.”

But some apps can be useful, especially those that pair National Weather Service data with meteorologists’ expertise, forecasters said. And they are definitely getting used right about now.

The Weather Channel app, which is seeing booming traffic this week, uses numerous models, data sources, weather observers and staff, said James Belanger, vice president of its parent company, which also owns the Weather Channel and weather.com. That level of proficiency matters, he said.

“It’s an all-hands-on-deck kind of approach that we take,” Belanger said, adding that “not all weather apps are created equal.”

What apps can and can’t do

Apps get much of their information from the National Weather Service and some companies augment it with proprietary information and the well-regarded European forecast models. Many offer forecasts by ZIP code or geographic areas far from weather stations by using software that focuses broader regional forecasts to where the phone is located.

While there are good apps, especially those displaying National Weather Service warnings and information, many “oversimplify uncertainty and present highly precise-looking numbers that imply more confidence than actually exists,” said Northern Illinois University meteorology professor Victor Gensini. This type of storm is where apps are weakest because they don’t get nuances, he said.

Weather apps are good for forecasting nice warm summer days, but not days like much of the country is facing now, said Steven DiMartino of NY NJ PA Weather. The paid online subscription service touts its human expertise with the slogan “Meteorology Not Modelology.”

“The problem with the weather app is that it just provides data, but not explanation,” DiMartino said. “Anyone can look at data, but you need a meteorologist, you need that human touch to look at it and say, ‘Hmm, that looks like an error; we’re gonna tweak this.’”

Seeking quality sources of data

Cory Mottice, a National Weather Service meteorologist since 2014, developed the app EverythingWeather, which uses weather service data, as an easy place for the public to find the latest weather forecasts for their area without navigating the agency’s website. He said it’s “just for fun” and not affiliated with the weather service.

The strength of his app, he said, is that the information comes from professional meteorologists at the more than 125 weather service offices. Many apps just use raw computer modeling data – which aren’t always reliable in extreme events — with no human oversight, “which can really lead to some very misleading numbers or graphics depending on what you’re at,” he said.

With his approach, “you have actual meteorologists that are experts in their field at different places all over the country for that specific area, looking at the data, adjusting it, making the forecast as needed,” Mottice said.

Mixing decades of experience, 100 meteorologists and AI

The popular Weather Channel app uses information from many sources, including the weather service and more than 100 weather models, including those from the U.S. and Europe and their own distinct model. They augment it with input from over 100,000 citizens to help forecast weather events, said The Weather Company’s Belanger. And it’s all synthesized by artificial intelligence to come up with a forecast, he said.

That’s more accurate than relying on a single model or provider, he said, because AI is able to learn which models are the most accurate in different conditions to help “create that optimal forecast.”

Even so, humans, including a team of more than 100 meteorologists, always have the final say about what goes on the app, Belanger said.

“One of the things that has been a lesson and a principle that we’ve adopted is that it’s the combination of advancements in technology with the human oversight,” that allows the company to provide the best forecasts — especially in situations like the current winter storm, Belanger said.

Be careful with social media

Forecasters also warn against another quick fix for weather information: social media, where hype, misinformation and short takes can spread quickly.

While social media can help amplify official sources like the weather service, “it’s also where misinformation spreads fastest,” Gensini wrote in an email.

“Weather is complex, and social media tends to reward confidence and drama, not nuance,” Gensini said. “That mismatch is a real challenge during major events like this.”

Kim Klockow McClain, an extreme weather social scientist at the University Corporation for Atmospheric Research, said people are “getting misled by hyped forecasts.”

“When people are continually exposed to only worst-case forecasts, research suggests they will lose trust over time,” she said.

__

Borenstein reported from Washington, Webber from Fenton, Michigan.

___

The Associated Press’ climate and environmental coverage receives financial support from multiple private foundations. AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org.

Report Error Submit a Tip

More Stories

Booze sales down, gaming and cannabis up in Manitoba

Carol Sanders 4 minute read Preview

Booze sales down, gaming and cannabis up in Manitoba

Carol Sanders 4 minute read Yesterday at 2:01 AM CDT

MANITOBA Liquor and Lotteries delivered $724.1 million in profits to the province in 2025-26, with the lion’s share coming from alcohol, even as booze sales continue to shrink.

The Crown corporation’s contribution to Manitoba’s general revenues decreased by $6 million or 0.8 per cent from last year’s allocation of $730.1 million, its annual report shows.

That indicates stable overall performance “despite a changing operating environment,” the recently-released report said.

Those changes include the order from Premier Wab Kinew last year to remove U.S. alcohol from Liquor Mart store shelves after President Donald Trump launched a trade war against Canada as well as Manitobans’ changing tastes.

Read
Yesterday at 2:01 AM CDT

See silver lining to your impossible crush

Maureen Scurfield 4 minute read Yesterday at 2:01 AM CDT

DEAR MISS LONELYHEARTS: I’m in love with my sister’s boyfriend, and neither one of them knows it. They’re both grad students and came back home from the province where they are studying to write and spend the summer in Manitoba.

Thankfully, they’ve gone back home because it was becoming too much for me to bear. My sister’s guy is perfect for me, but she already owns him and I’m too young to fight her for him.

Still, the two of them don’t realize the depth of my feelings. I don’t know how to behave when they get cosy around me and I feel so jealous I want to scream. I’m not sure what to do next.

This week I got an email from my artsy-fartsy sister with an invitation to come visit them in December and go to some fun plays and parties with them and their friends. They even promised my Christmas present from them will be my plane ticket.

Alberta’s gopher museum closed until further notice as owners find new facility

Daniela Germano, The Canadian Press 3 minute read Preview

Alberta’s gopher museum closed until further notice as owners find new facility

Daniela Germano, The Canadian Press 3 minute read Tuesday, Oct. 6, 2026

A quirky Alberta roadside attraction that has delighted travellers for decades with its stuffed rodents in tiny costumes is closed until further notice. 

The World Famous Gopher Hole Museum, located in Torrington, a hamlet about 120 kilometres north of Calgary, made the announcement online earlier this week.

Laural Kurta, museum director, said she was forced to close the doors because the two historical buildings that house the exhibits need to be replaced. 

"We have done every patch repair, staple, spackle, everything we could possibly do, and it is just at its end," Kurta said in an interview Tuesday. 

Read
Tuesday, Oct. 6, 2026

Release police HQ report: Klein

Joyanne Pursaga 5 minute read Preview

Release police HQ report: Klein

Joyanne Pursaga 5 minute read Yesterday at 8:49 PM CDT

Mayoral candidate Kevin Klein is lobbying the province to release the final report from the public inquiry into the Winnipeg Police Service headquarters before the upcoming municipal election.

Klein wrote to the provincial government to request that the information be shared promptly and before Winnipeg voters go to the polls on Oct. 28.

A Thursday CBC report stated the document is finished, “has been sent to the printer” and submitted to the province but isn’t expected to be publicly released until after Winnipeg’s Oct. 28 municipal election.

“It’s all about accountability. The report is done. People have waited (many) years,” said Klein.

Read
Yesterday at 8:49 PM CDT

‘Please excuse us from writing these notes …’

Editorial 4 minute read Preview

‘Please excuse us from writing these notes …’

Editorial 4 minute read 2:01 AM CDT

It’s a common-sense prescription for the health-care system. The only wonder is that it took so long to happen.

Read
2:01 AM CDT

Manitoba worker dead after fall from roof

Matthew Frank 3 minute read Updated: Yesterday at 5:56 PM CDT

The province is investigating after a worker died on the job after falling off a roof last month.

The worker, who was employed by Winnipeg-based Pristine Roofing & Siding, was critically injured on Sept. 22 after falling from a roof during a residential re-roofing project in the Rural Municipality of St. Andrews, a provincial spokesperson said in an email.

The man later died.

The investigation is ongoing, and no other information will be provided, the spokesperson said Thursday.