Commerce
Please review each article prior to use: grade-level applicability and curricular alignment might not be obvious from the headline alone.
Big Ocean breaks new ground as K-pop’s first deaf group
4 minute read Preview Friday, Oct. 10, 2025How changing demographics and tastes are shaping Canada’s grocery stores
6 minute read Preview Wednesday, Oct. 15, 2025Poll highlights belief in rising corruption
4 minute read Friday, Nov. 29, 2024Manitobans’ trust in businesses — and government’s ability to address corruption — is on a downhill slope, a new Angus Reid Institute poll found.
“I feel like things are getting more and more shifty, especially after COVID,” said Will Houston, as he shopped in a Winnipeg supermarket this week.
Prices across the board have skyrocketed over the past few years, he noted.
“I fully acknowledge that there are supply chains and there’s people who need to be paid all the way back to the producer,” Houston said. “But I think that there are people who are taking a higher cut than they used to.”
Almond Nail Bar digs into expansion mode
4 minute read Preview Friday, Aug. 30, 2024Raising up books as social justice tools
5 minute read Preview Saturday, Feb. 18, 2023Raber Gloves’ Garbage Mitts the must-have Winnipeg winter accessory
10 minute read Preview Monday, Feb. 28, 2022City company set to expand online tutoring presence after raising large equity stake
5 minute read Preview Tuesday, Oct. 19, 2021For a quarter-century, McNally Robinson's Grant Park location has tapped into local book lover's desires
9 minute read Preview Friday, Oct. 8, 2021Bright orange safety shirts now beacon of hope, thanks to young designer
7 minute read Preview Monday, Sep. 27, 2021The show must go on as Selkirk buys theatre
3 minute read Preview Thursday, Aug. 26, 2021Iconic Churchill Tundra Buggy goes electric
5 minute read Preview Wednesday, Aug. 25, 2021Winnipeg esthetician Tina Cable knows sometimes beauty can be skin-deep
6 minute read Preview Tuesday, Jan. 7, 2020Mondetta unveils expansion amid ScaleUP week
4 minute read Preview Updated: Yesterday at 5:25 PM CDTSmall grocers embrace Ottawa’s national food security strategy
5 minute read Preview Updated: Yesterday at 11:23 AM CDTTesla loses bid for urgent judicial review of Manitoba’s EV rebate
3 minute read Preview Thursday, Jun. 11, 2026Northern First Nation purchases popular tourist lodge in Seal River watershed
5 minute read Preview Thursday, Jun. 11, 2026Telus to charge $15 to activate new SIM cards, as ban on switching fees takes effect
6 minute read Preview Thursday, Jun. 11, 2026OpenAI files confidential SEC paperwork for IPO, opening the door to a Wall Street debut
4 minute read Preview Tuesday, Jun. 9, 2026Apple unveils an upgraded Siri voice assistant with new AI features at its annual conference
4 minute read Preview Tuesday, Jun. 9, 2026Everyday business is human rights work: CMHR chief executive
3 minute read Preview Saturday, Jun. 6, 2026Marketers not trained in marketing?
5 minute read Saturday, Jun. 6, 2026A recent IPSOS survey asked marketers 10 questions designed to determine their level of basic marketing knowledge. In Canada, of the 350 respondents, only 31 per cent achieved a passing grade of seven correct answers.
I would suggest many Canadian companies stay in business because their competitors’ marketing capabilities are even worse than their own.
This survey result was alarming because it speaks to the credibility of marketers and the ability to drive profitable revenue growth and customer value. If we don’t understand basic marketing concepts, how can we have the organizational trust from our colleagues that what we propose to spend and where we recommend spending it is actually in the company’s best interest?
My first Free Press article, nearly eight years ago, was titled: “Marketing is more than making it pretty.” While a bit tongue-in-cheek, I made the case marketing is much more than just creating advertisements and hosting parties.