Toronto proposes $10 fee for World Cup fan fest after initially promoting free entry

By: The Canadian Press Posted: 11:38 AM CDT Wednesday, Apr. 15, 2026

TORONTO - The City of Toronto is proposing a $10 charge for admission to its World Cup fan festival after initially promoting it as a free event.

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TORONTO - The City of Toronto is proposing a $10 charge for admission to its World Cup fan festival after initially promoting it as a free event.

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TORONTO – The City of Toronto is proposing a $10 charge for admission to its World Cup fan festival after initially promoting it as a free event.

A report presented to the city’s executive committee Wednesday proposes a ticket tier for the soccer festival, starting at $10 for general admission with VIP passes ranging from $100 to $300.

The festival, which is set to include live game broadcasts, food and music events, was promoted by the city last year as a “free and inclusive space” for fans to enjoy the tournament.

Media are seen on the pitch of BMO Field during a tour organized by MLSE and the City of Toronto to showcase the stadium’s upgrades ahead of hosting six FIFA World Cup 2026 matches in Toronto, Ont., March 24, 2026. THE CANADIAN PRESS/Eduardo Lima

The report says the ticket model aims to use the $10 admission fee to “responsibly cap daily attendance and prevent overcrowding” and assist with operational planning and more comfortable viewing spaces.

A city spokesperson acknowledged a request for comment but did not immediately provide further details on the move.

Toronto is among 16 cities across Canada, the United States and Mexico that will host a combined 104 games during the expanded 48-team tournament, running June 11 through July 19.

Vancouver, which is also hosting the tournament, is set to hold a free fan festival with premium paid experiences.

The Toronto report says general admission to its festival will account for more than 80 per cent of all tickets, with ticketing expected to bring in $6.2 million.

Toronto’s $380 million budget for the soccer tournament includes funding from the federal and provincial governments, with FIFA previously estimating up to $940 million in economic output for the Greater Toronto Area.

This report by The Canadian Press was first published April 15, 2026.