Applied commerce

Please review each article prior to use: grade-level applicability and curricular alignment might not be obvious from the headline alone.

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The necessity of the arts

Katarina Kupca 4 minute read Saturday, Nov. 1, 2025

It’s easy to take arts and culture for granted. Not because they don’t matter, but because they’re woven so deeply into our daily lives.

They’re in the stories we tell, the music in our earbuds, the festivals that bring neighbours into the streets and the murals that brighten our downtowns.

Arts and culture are part of who we are as Manitobans.

But the arts aren’t just “nice to have.” They’re essential. Especially right now.

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Roasters and cafés grapple with rising coffee bean prices

Ritika Dubey, The Canadian Press 4 minute read Preview
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Roasters and cafés grapple with rising coffee bean prices

Ritika Dubey, The Canadian Press 4 minute read Monday, Oct. 6, 2025

Your daily cup of java is getting a little more expensive as roasters and cafés grapple with rising coffee bean prices.

Climate change has been the biggest contributor to the ongoing surge in bean prices, as coffee crops are very sensitive to temperature changes, said Michael von Massow, food economist at the University of Guelph.

"We've seen some increases in disease and some decreases in yield that have lowered supply, and basic economics 101 — when supply goes down, prices go up," he said in an interview on Monday.

Coffee prices have remained high amid concerns of dry weather in Brazil, a major coffee-producing country.

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Monday, Oct. 6, 2025

Coffee beans are held by an employee at Club Coffee's plant in Toronto on Thursday, Nov. 2, 2017. THE CANADIAN PRESS/Chris Young

Coffee beans are held by an employee at Club Coffee's plant in Toronto on Thursday, Nov. 2, 2017. THE CANADIAN PRESS/Chris Young
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TikTok as a tool — but for whom?

Editorial 4 minute read Preview
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TikTok as a tool — but for whom?

Editorial 4 minute read Wednesday, Oct. 1, 2025

Canada already considers TikTok a threat to national security and the lives of many Canadian youth who, a recent investigation showed, collect huge amounts of personal data on every one of its users.

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Wednesday, Oct. 1, 2025

Canada’s concerns about TikTok will remain even if it is sold to U.S. investors.

Canada’s concerns about TikTok will remain even if it is sold to U.S. investors.
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Manitoba’s booming North

Doug Lauvstad 4 minute read Wednesday, Oct. 1, 2025

Big things are ahead for northern Manitoba.

Political leaders at every level are focused on unlocking the North’s tremendous potential, and what sets this moment apart is the scale — which comes with the need for thoughtful planning that includes people, not just infrastructure, to help us realize the opportunity ahead.

Churchill could emerge as a vital Canadian port, with year-round shipping supported by icebreakers, an upgraded railway and all-weather roads connecting isolated communities. Upgrading Manitoba Hydro’s northern transmission system and investing in new projects like the Kivalliq Hydro-Fibre Link, would deliver clean energy and broadband—opening new possibilities for families and businesses across Northern Manitoba and Nunavut. Major mining initiatives are advancing and have been recognized as nationally significant.

These ambitious undertakings have the potential to transform Manitoba, benefiting all Manitobans — especially those in the North — with good, new jobs. Realizing this future will require people (thousands of them) —welders, carpenters, electricians and heavy-duty mechanics to build and maintain energy and transport systems; operators to construct roads; IT specialists and logisticians to run modern supply chains; and nurses, teachers and social workers to strengthen communities as they grow. With large-scale projects underway across Canada, competition for a skilled workforce will be fierce.

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Croft Music plays finale after century-plus in business

Aaron Epp 3 minute read Preview
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Croft Music plays finale after century-plus in business

Aaron Epp 3 minute read Tuesday, Sep. 30, 2025

A 110-year-old music instrument business has concluded its coda.

On Saturday, Ian Crowson closed the doors for good on Croft Music and began his retirement. The company specialized in selling and renting string instruments — particularly violins — and sold accessories and sheet music.

For the last 23 years, Croft Music worked in tandem with Violins by Anton, a one-man business operated by luthier Anton Domozhyrov. Crowson rented instruments and Domozhyrov repaired them out of the same location at 833 Henderson Hwy. Domozhyrov will continue running Violins by Anton in the building.

Crowson announced his retirement on Facebook at the end of May, writing that he would finish his career shortly after his 72nd birthday in September.

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Tuesday, Sep. 30, 2025

Ruth Bonneville / Free Press

Croft Music specialized in selling and renting violins, as well as sheet music and accessories.

Ruth Bonneville / Free Press
                                Croft Music specialized in selling and renting violins, as well as sheet music and accessories.
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Emergency-vehicle traffic technology pilot a success and city should expand it, WFPS says

Joyanne Pursaga 4 minute read Preview
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Emergency-vehicle traffic technology pilot a success and city should expand it, WFPS says

Joyanne Pursaga 4 minute read Monday, Sep. 29, 2025

Winnipeg ambulances and fire trucks could soon automatically trigger green lights through most of the city, allowing faster emergency responses.

An emergency vehicle pre-emption pilot project was a success, so the city should pay to expand it next year, according to a new Winnipeg Fire Paramedic Service report.

“It makes travelling through intersections safer and decreases the time it takes first responders to arrive at an emergency scene,” the report says.

WFPS will seek $1.8 million in 2026 capital funding and $200,000 to cover operating costs to expand the program. That would extend its reach to 437 “higher-risk” intersections, including the 17 included in the pilot, out of Winnipeg’s total 693.

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Monday, Sep. 29, 2025

RUTH BONNEVILLE / FREE PRESS FILES

LOCAL HSC Emergency Ambulance An ambulance makes its way into the adult emergency at HSC Wednesday. See story on ambulances being rerouted. Nov 6th, 2019

RUTH BONNEVILLE / FREE PRESS FILES
                                LOCAL HSC Emergency Ambulance An ambulance makes its way into the adult emergency at HSC Wednesday. See story on ambulances being rerouted. Nov 6th, 2019
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Prosperity takes more than subsidies

Kevin Selch 4 minute read Friday, Sep. 26, 2025

The simplest way to raise living standards? Build a better business climate.

Manitoba is a small, open economy. That should be freeing. It should mean we focus on what we do best, and trust the market to send signals about where investment belongs. But more often, government takes the wheel.

The record on that isn’t good. Governments like to believe they can allocate capital more efficiently than markets. History says otherwise. The “winners” chosen often reflect politics more than economics.

Tariffs are the clearest example. Drop a tariff, and one industry will feel the pain of new competition. But the benefits are spread out: lower prices for consumers, lower costs for businesses, higher productivity overall. Raise a tariff, and the reverse happens.

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Algorithms of hate and the digital divide

David Nutbean 5 minute read Friday, Sep. 26, 2025

If recent events are any indication, it has become clear that the current use of technology has driven a wedge between people like never before.

The polarization of ideas, perspectives, ideologies, politics, identities, cultures, and other differences that are expected and should be celebrated in diverse and dynamic societies has resulted in an undercurrent of fear of the other, fuelled by media that reinforce our own beliefs and disavow others, the consequences of which are felt by a generation who more often is fed by and fed to an algorithm.

Imagine you are watching television and have a wide selection of channels to choose from: sports, news, cooking, mystery, sci-fi, the usual variety of channels. You decide to watch the golf channel for a while because you like golf. When you are done you go to the channel guide and discover that all your channels have changed to golf channels. Weird, but I like golf.

You go to the library. It has a great selection of thousands of books from all genres. You like mystery novels and pick one off the shelf to borrow. As you look up after reading the back cover, all the books in the library have changed to mystery novels. Mysterious, indeed.

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Robot umpires are coming to MLB. Here’s how they work

Ronald Blum, The Associated Press 5 minute read Preview
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Robot umpires are coming to MLB. Here’s how they work

Ronald Blum, The Associated Press 5 minute read Wednesday, Oct. 15, 2025

NEW YORK (AP) — Robot umpires are coming to the big leagues in 2026 after Major League Baseball’s 11-man competition committee on Tuesday approved use of the Automated Ball/Strike System.

ABS will be introduced in the form of a challenge system in which the human umpire makes each call, which can be appealed to the computer. Robot umpires have been tested in the minor leagues since 2019, with recent testing done at Triple-A since 2022, MLB spring training this year and at this summer's All-Star Game in Atlanta.

Here's what to know about MLB's robot umps.

How does the Automated Ball-Strike System work?

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Wednesday, Oct. 15, 2025

FILE - A Trackman device used for the Automated Ball-Strike System is posted on the balcony behind home plate before a spring training baseball game between the Kansas City Royals and the Los Angeles Dodgers, Saturday, Feb. 22, 2025, in Phoenix. (AP Photo/Ashley Landis, file)

FILE - A Trackman device used for the Automated Ball-Strike System is posted on the balcony behind home plate before a spring training baseball game between the Kansas City Royals and the Los Angeles Dodgers, Saturday, Feb. 22, 2025, in Phoenix. (AP Photo/Ashley Landis, file)
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Going with the flow: Molten master plan quickly bears fruit for dessert enterprise

David Sanderson 8 minute read Preview
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Going with the flow: Molten master plan quickly bears fruit for dessert enterprise

David Sanderson 8 minute read Saturday, Sep. 20, 2025

On Sept. 13 and 14, Melted, a four-month-old enterprise that dishes out strawberries smothered in warm melted chocolate and assorted toppings, set up shop at the Allery, on the second level of The Forks Market.

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Saturday, Sep. 20, 2025
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Small changes, big impact

Janine LeGal 5 minute read Preview
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Small changes, big impact

Janine LeGal 5 minute read Saturday, Sep. 20, 2025

Are you a climate champion or climate destroyer? Ecological quizzes and carbon-footprint calculators can help you find out.

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Saturday, Sep. 20, 2025

MIKAELA MACKENZIE / FREE PRESS

Alexa Dawn, compost and waste reduction program co-ordinator at the Green Action Centre, has always been interested in environmentalism.

MIKAELA MACKENZIE / FREE PRESS
                                Alexa Dawn, compost and waste reduction program co-ordinator at the Green Action Centre, has always been interested in environmentalism.
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Introduction to Michif — one word at a time

Gabrielle Piché 4 minute read Preview
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Introduction to Michif — one word at a time

Gabrielle Piché 4 minute read Friday, Sep. 19, 2025

Before the wolf can howl, Norman Fleury says a Michif word: Ooyoowuk.

“Ooyoowuk,” Fleury repeats. Or, in English, “howl.”

Ooyoowuk is one of 70 words articulated by Fleury with an animation and English translation to match — all bundled into digital flashcards.

A group of Métis entrepreneurs unveiled their Michif flashcards this week. They join a swelling movement to revitalize the Métis language, which combines languages such as Cree and French.

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Friday, Sep. 19, 2025

MIKAELA MACKENZIE / FREE PRESS

Co-creators of savemichif.ca, Grant and Aynsley Anderson, estimate they have produced 1,500 physical flashcard sets.

MIKAELA MACKENZIE / FREE PRESS
                                Co-creators of savemichif.ca, Grant and Aynsley Anderson, estimate they have produced 1,500 physical flashcard sets.
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St. Boniface residents drained after demolition of Happyland pool

Joyanne Pursaga 4 minute read Preview
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St. Boniface residents drained after demolition of Happyland pool

Joyanne Pursaga 4 minute read Friday, Sep. 19, 2025

As demolition continues at one outdoor pool in St. Boniface, a city councillor hopes to take a second look at extending the life of another one.

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Friday, Sep. 19, 2025

Ruth Bonneville / Free Press

Crews work on demolishing Happyland outdoor pool on Marion Street, Thursday. In an attempt to convince city council to keep the pool open for another season, area residents raised $86,000 last year to go toward the pool’s operating costs. Instead, council cast a final vote to close the facility.

Ruth Bonneville / Free Press
                                Crews work on demolishing Happyland outdoor pool on Marion Street, Thursday. In an attempt to convince city council to keep the pool open for another season, area residents raised $86,000 last year to go toward the pool’s operating costs. Instead, council cast a final vote to close the facility.
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Hudson’s Bay seeks approval to auction off 1670 charter, court filings show

Tara Deschamps, The Canadian Press 5 minute read Preview
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Hudson’s Bay seeks approval to auction off 1670 charter, court filings show

Tara Deschamps, The Canadian Press 5 minute read Friday, Oct. 10, 2025

TORONTO - Hudson's Bay wants to revert to its original plan to auction off its founding charter after more parties signalled interest in buying — then donating — the 1670 document, new court documents say.

The Ontario Superior Court had been due to hear a motion earlier this month approving the sale of the artifact to the Weston family of grocer Loblaw Cos. Ltd. fame. Their holding company Wittington Investments Ltd. offered $12.5 million for the charter and planned to donate it to the Canadian Museum of History.

The hearing was adjourned after DKRT Family Corp, a holding company owned by David Thomson, objected to the Weston sale. The firm acting on behalf of the billionaire chairman of Thomson Reuters was willing to spend at least $15 million on the document he wants to donate to the Archives of Manitoba.

Hudson's Bay declined to comment Friday on news that it would return to the auction plan. The new court documents did not say who else was interested in the document but noted that the retailer will seek permission on Sept. 29 to auction off the charter on Oct. 15.

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Friday, Oct. 10, 2025

The 1670 royal charter signed by King Charles II establishing Hudson's Bay, is shown on display at the Manitoba Museum where it was loaned to be displayed alongside its permanent collection of Hudson's Bay artifacts, in this 2020 handout photo. THE CANADIAN PRESS/Handout — Manitoba Museum (Mandatory Credit)

The 1670 royal charter signed by King Charles II establishing Hudson's Bay, is shown on display at the Manitoba Museum where it was loaned to be displayed alongside its permanent collection of Hudson's Bay artifacts, in this 2020 handout photo. THE CANADIAN PRESS/Handout — Manitoba Museum (Mandatory Credit)
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North Dakota missing its Manitobans

Chris Kitching 6 minute read Preview
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North Dakota missing its Manitobans

Chris Kitching 6 minute read Friday, Sep. 19, 2025

Kay Rone used to spot plenty of Manitoba licence plates outside stores, hotels and restaurants throughout Grand Forks on weekends in past years.

There haven’t been nearly as many since the COVID-19 pandemic hit in early 2020.

“Now, you hardly see them in town,” said Rone, who owns Northern Roots Boutique, a women’s clothing store opposite Columbia Mall, which was once a big draw for cross-border shoppers.

She displays a window sign welcoming Canadians.

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Friday, Sep. 19, 2025

Kay Rone, who owns Northern Roots Boutique in Grand Forks, N.D., for years has displayed a sign in her window that welcomes Canadian shoppers. (Supplied)

Kay Rone, who owns Northern Roots Boutique in Grand Forks, N.D., for years has displayed a sign in her window that welcomes Canadian shoppers. (Supplied)
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Will electric tractors gain traction? At a pilot event for farmers, researchers see possibilities

Michael Phillis, Melina Walling And Joshua A. Bickel, The Associated Press 6 minute read Preview
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Will electric tractors gain traction? At a pilot event for farmers, researchers see possibilities

Michael Phillis, Melina Walling And Joshua A. Bickel, The Associated Press 6 minute read Friday, Oct. 10, 2025

EAST LANSING, Mich. (AP) — In the soft dirt of an indoor horseback riding ring last month, a group of farmers got ready to test drive a new piece of equipment: an electric tractor.

As they took turns climbing in — some surprised by its quick acceleration — they gave real-time feedback to the Michigan State University researchers who have been developing it for over two years.

The farmers remarked on the motor's quiet whir. Most were intrigued, or at least open to the idea. Some were concerned that the battery on the underside of the carriage would mean a lower clearance over the field, while others worried that it would simply be too expensive.

“What we hope to do when we retire is we want to get everything electric on the farm. The tractor is the last electric implement to get,” said Don Dunklee, one of the farmers to provide feedback. He runs a small organic vegetable farm that's relied on wind and solar for decades.

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Friday, Oct. 10, 2025

MK Bashar, right, test drives an electric tractor as Ben Phillips, left, watches Tuesday, Aug. 19, 2025, during a demonstration in East Lansing, Mich. (AP Photo/Joshua A. Bickel)

MK Bashar, right, test drives an electric tractor as Ben Phillips, left, watches Tuesday, Aug. 19, 2025, during a demonstration in East Lansing, Mich. (AP Photo/Joshua A. Bickel)
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Smash n Axe Arcade Disco opens in former Nor Villa Hotel banquet room on blueprint of nostalgia

Aaron Epp 4 minute read Preview
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Smash n Axe Arcade Disco opens in former Nor Villa Hotel banquet room on blueprint of nostalgia

Aaron Epp 4 minute read Thursday, Sep. 18, 2025

The dream of the ‘90s is alive in North Kildonan, and it’s been given a 2025 twist.

Adam Dudek and Raj Maniar have fond memories of visiting arcades 30 years ago, playing games and seeing the designs on the carpets glow under black lights. So when they were decorating Smash n Axe Arcade Disco, the River East neighbourhood business they opened on Wednesday, they decided to give it a neon splash.

“We really wanted to bring people back in time and give them the feeling they had when they were a kid,” Dudek said.

Located in the basement of the Nor Villa Hotel (1763 Henderson Hwy.), Smash n Axe features more than 20 arcade games, including 11 pinball machines.

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Thursday, Sep. 18, 2025

MIKAELA MACKENZIE / FREE PRESS

Raj Maniar (left) and Adam Dudek, owners of Smash n Axe Arcade Disco, a new business that combines four axe throwing lanes, two rage rooms, numerous arcade games and a bar.

MIKAELA MACKENZIE / FREE PRESS
                                Raj Maniar (left) and Adam Dudek, owners of Smash n Axe Arcade Disco, a new business that combines four axe throwing lanes, two rage rooms, numerous arcade games and a bar.
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Clarity, ‘competitiveness’ key to name change

Gabrielle Piché 4 minute read Preview
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Clarity, ‘competitiveness’ key to name change

Gabrielle Piché 4 minute read Thursday, Sep. 18, 2025

In some ways, the entity that helped draw the 2023 World Police and Fire Games, a studio for video game publisher Ubisoft and the 2025 Grey Cup to Winnipeg isn’t changing.

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Thursday, Sep. 18, 2025

Ruth Bonneville / Free Press

‘In an increasingly competitive world, we need to cut through the noise and be as clear and as focused as we can be,’ says Ryan Kuffner, president of Winnipeg Economic Development & Tourism, at the non-profit’s HQ at One Lombard Pl.

Ruth Bonneville / Free Press
                                ‘In an increasingly competitive world, we need to cut through the noise and be as clear and as focused as we can be,’ says Ryan Kuffner, president of Winnipeg Economic Development & Tourism, at the non-profit’s HQ at One Lombard Pl.
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Athletes Unlimited softball commissioner Ng excited as sport surges, league prepares for expansion

Cliff Brunt, The Associated Press 4 minute read Preview
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Athletes Unlimited softball commissioner Ng excited as sport surges, league prepares for expansion

Cliff Brunt, The Associated Press 4 minute read Friday, Oct. 31, 2025

Kim Ng is excited about how far Athletes Unlimited softball has come in the past year and believes the sport is surging as her league prepares to expand in 2026.

The Athletes Unlimited Softball League’s commissioner is brimming with confidence after the league posted what she called promising numbers in its first year. This was the first time Athletes Unlimited added a traditional team format after five years of crowning only individual champions.

There were 20 sold-out games in a touring format that visited 10 cities. The AUSL website had 5.3 million views during the season, and the championship series had peak viewership of 347,000 on ESPN. There were 240 million impressions on the AUSL’s social channels.

“I think it went really well,” Ng said. “And we were all just incredibly excited, incredibly thrilled about what we were just able to do, and really, for the future of AUSL.”

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Friday, Oct. 31, 2025

FILE - Athletes Unlimited Softball League Commissioner Kim Ng, a former Major League Baseball executive, is interviewed at Major League Baseball's headquarters in New York, May 29, 2025. (AP Photo/Richard Drew, File)

FILE - Athletes Unlimited Softball League Commissioner Kim Ng, a former Major League Baseball executive, is interviewed at Major League Baseball's headquarters in New York, May 29, 2025. (AP Photo/Richard Drew, File)
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Manitoba municipalities and financial controls

Deveryn Ross 4 minute read Tuesday, Sep. 16, 2025

Late last month, Manitoba Auditor General Tyson Shtykalo released a report aimed at ensuring the provincial government exercises greater oversight over spending by municipal governments across the province.

Following a yearlong investigation of allegations of financial mismanagement by several local governments, the AG discovered that the province does not currently have a comprehensive process to follow up on complaints regarding municipal governments, review financial submissions made by them, or even monitor the spending of provincial grants they receive.

Shtykalo emphasized that the province provides millions of dollars in funding to municipalities annually and that, “With this funding comes a responsibility — both for municipalities and the Department of Municipal and Northern Relations — to ensure effective stewardship of public resources.”

To many Manitobans, that is likely regarded as nothing more than stating the obvious. All recipients of public funds must handle those monies with care and be both transparent and accountable for how the dollars are spent. And yet, the auditor general found that adequate controls are not currently in place to ensure that is happening.

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Missed payments by Manitoba small businesses rise

Gabrielle Piché 3 minute read Tuesday, Sep. 16, 2025

Missed payments by Manitoba small businesses rose nearly 13 per cent earlier this year, new Equifax Canada data show.

The credit bureau counted 2,005 Manitoba businesses that didn’t meet at least one payment deadline between April and June, when looking at financial trade delinquencies. Construction, mining, transportation and wholesale trades were among the categories to see increased delinquency rates.

“Provinces that have been stable in the past are really showing areas where they’re starting to pull apart,” said Jeff Brown, Equifax Canada’s head of commercial solutions.

Manitoba’s financial trades delinquency rate year-over-year change outpaced the national average of 8.67 per cent.

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Province accuses mining company of negligence in Lynn Lake wildfire

Tyler Searle 3 minute read Preview
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Province accuses mining company of negligence in Lynn Lake wildfire

Tyler Searle 3 minute read Monday, Sep. 15, 2025

Manitoba Conservation investigators believe a massive wildfire that prompted an evacuation of Lynn Lake started at the nearby Alamos Gold Inc. mining site, accusing the company of negligence because it did not use water to extinguish burn piles.

The allegations are outlined in court documents filed by a sergeant working for the conservation service. They stem from an investigation into the wildfire, which is said to have started May 7 after a burn pile reignited at the Toronto-based gold producer’s MacLellan mine site, located about 7.5 kilometres northeast of Lynn Lake.

The blaze burned more than 85,000 hectares and got to within five kilometres of Lynn Lake later that month. The community, home to nearly 600 residents and located about 800 kilometres northwest of Winnipeg, was evacuated and dozens of properties were destroyed.

“The investigation showed that Alamos Gold Inc. was negligent in ensuring that the fires that occurred on May 7, 2025, from burn piles on the MacLellan Mine site set on earlier dates were properly extinguished,” allege the documents, obtained by the Free Press.

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Monday, Sep. 15, 2025

SUPPLIED

View from Sherritt Ave of wildfires near Lynn Lake.Wednesday night, May 28, 2025.

SUPPLIED
                                View from Sherritt Ave of wildfires near Lynn Lake.Wednesday night, May 28, 2025.
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‘Doggie dates’ give four-legged friends a break from shelter life

Aaron Epp 8 minute read Preview
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‘Doggie dates’ give four-legged friends a break from shelter life

Aaron Epp 8 minute read Monday, Sep. 15, 2025

Whenever Kendra Drever has a day off or free time before class, she likes to go on a “doggie date.”

The 30-year-old Red River College Polytech student volunteers at the City of Winnipeg’s Animal Services Agency, which allows members of the public to take dogs who are up for adoption out for a walk in the community to get a break from the confines of the shelter.

“I love just getting to meet the dogs, seeing all their different personalities, taking them out and giving them new experiences and getting to relay some new information to the shelter,” Drever says.

Volunteers keep an eye on the dog’s behaviour during the dates, to give shelter staff intel that could be key to placing the dog in the right home, such as whether the animal is obedient while on a leash.

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Monday, Sep. 15, 2025

RUTH BONNEVILLE / FREE PRESS

VOLUNTEERS Photo of Kendra Drever with Xena, a 2-year-old lively stray that she took on a walk from the Animal Services Agency. Kendra Drever volunteers with the Animal Services Agency’s Doggie Dates program. This program allows volunteers to take dogs out for a day or week. Volunteers bring them to parks, their homes, workplaces, malls, etc. The dogs wear a vest that says “adopt me” during the outings. This is for the Sept. 15 volunteers column. Sept 9th, 2025

Ruth Bonneville / Free Press
                                VOLUNTEERS Photo of Kendra Drever with Xena, a 2-year-old lively stray that she took on a walk from the Animal Services Agency. Kendra Drever volunteers with the Animal Services Agency’s Doggie Dates program. This program allows volunteers to take dogs out for a day or week. Volunteers bring them to parks, their homes, workplaces, malls, etc. The dogs wear a vest that says “adopt me” during the outings. This is for the Sept. 15 volunteers column. Sept 9th, 2025
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‘As we grow, our roots only grow deeper’: Red River Mutual insurance company celebrates 150 years

Aaron Epp 6 minute read Preview
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‘As we grow, our roots only grow deeper’: Red River Mutual insurance company celebrates 150 years

Aaron Epp 6 minute read Monday, Sep. 15, 2025

If Red River Mutual was an ice cream flavour, it would be rhubarb.

Scratch that. Red River Mutual has an ice cream flavour — and it is rhubarb.

Earlier this year, the mutual insurance company — which is headquartered in Altona and has a regional office in Winnipeg — partnered with Chaeban Ice Cream to create a special, limited edition flavour. Red River Mutual Rhubarb includes fresh pieces of the titular vegetable along with crisp clusters made using rolled oats, flour, brown sugar, butter and almonds.

The collaboration is part of Red River Mutual’s ongoing 150th anniversary celebrations, and the rhubarb is a nod to the company’s roots in southern Manitoba’s Pembina Valley.

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Monday, Sep. 15, 2025

MIKAELA MACKENZIE / FREE PRESS

Red River Mutual president/CEO Brenda Gibson in their Winnipeg offices on Tuesday, Sept. 9, 2025. For Aaron story. Free Press 2025

MIKAELA MACKENZIE / FREE PRESS
                                Red River Mutual president/CEO Brenda Gibson in their Winnipeg offices on Tuesday, Sept. 9, 2025. For Aaron story. Free Press 2025