YouTube using creators to enhance broadcast of the NFL game between the Chiefs and the Chargers

Patrick Mahomes, Travis Kelce and Andy Reid’s Kansas City Chiefs face Justin Herbert and Jim Harbaugh’s Los Angeles Chargers in the most accessible game to viewers on Friday night in Brazil.

It’s the first NFL game streamed on YouTube and there will be plenty of unique elements surrounding the broadcast.

The league and YouTube have assembled a lineup of content creators to enhance the viewing experience.

Cam Newton, Brandon Marshall, Derek Carr and Tyrann Mathieu will be part of a pre-game and post-game shows hosted by Kay Adams.

Carney announces supports for sectors affected by U.S. tariffs

OTTAWA - Prime Minister Mark Carney announced Friday a suite of new measures to support sectors of the economy hit hardest by U.S. tariffs.

The announcement includes $5 billion for a fund to help companies pivot to new products and markets and keep skills and production in Canada, and to make them more competitive globally.

At a press conference at an aerospace plant in Mississauga, Ont. Friday morning, Carney said that the fund would be open to "all sectors, given the fact that the tariff impacts are wide-ranging across Canadian industries." He said that heavily affected sectors like steel, automobile, lumber and aluminum would have priority.

Carney also announced a “Buy Canadian” policy for the federal government.

Unemployment rate climbed to 7.1 per cent in August as economy lost 66,000 jobs

OTTAWA - The Canadian economy lost jobs for the second month in a row and the unemployment rate climbed to its highest level since May 2016, excluding the pandemic period, Statistics Canada reported on Friday.

The weaker-than-expected reading of the labour market prompted financial markets to increase the odds the Bank of Canada will cut its key interest rate target later this month.

The unemployment rate ticked up to 7.1 per cent in August as the economy lost 66,000 jobs for the month. The monthly jobs report comes after the July labour force survey that showed a loss of 41,000 jobs and an unemployment rate of 6.9 per cent.

A poll of economists heading into the release had expected August to show a gain of 10,000 jobs and the unemployment rate to rise to seven per cent for the month, according to LSEG Data & Analytics.

Getting word out in face of AI-made messaging

Manitoba marketing aficionados have named their new agency Plain Language — a nod to what they say they’ll speak.

There’s a lack of plain language around algorithms and outcomes found in online advertising, agency co-founders said. They’ve spent decades working in digital media, placing ads in an ever-changing online landscape.

“There’s a lot of different platforms, and the way that people talk about it can be quite obtuse,” said Anthony Kowalczyk, Plain Language’s chief executive. “I think that’s what we’re trying to move away from.”

He and Jason Hachkowski, Plain Language’s vice-president of digital ad operations and strategy, have worked together for more than a decade. A mutual colleague suggested the pair meet — both men were experts in digital marketing and advertising.

Coming price cuts at McDonald’s may signal a broader fast food price war

McDonald’s is cutting prices on some combo meals to woo back customers who’ve been turned off by the rising costs of grabbing a fast food meal.

The price drop may induce its rivals, who have run into some of the same pricing issues, to follow.

Starting Sept. 8, McDonald’s will offer Extra Value Meals, which combine select entrées like a Big Mac, an Egg McMuffin or a McCrispy sandwich with medium fries or hash browns and a drink. Prices will vary by location, but McDonald’s said Extra Value Meals will cost 15% less than ordering each of those items separately.

To kick off the promotion, McDonald’s will offer an $8 Big Mac meal or a $5 Sausage McMuffin meal for a limited time in most of the country. Customers in California, Alaska, Hawaii and Guam will have to pay $1 more for those meals.

CentrePort Canada-based ClearSecure Manufacturing & Distribution pitches protection premier product RockGlass

RURAL MUNICIPALITY OF ROSSER — It’s not unusual for staff at ClearSecure Manufacturing & Distribution to encourage people to take a baseball bat or sledgehammer to the company’s signature product.

As far as visuals go, it’s a striking one. The company manufactures and distributes crystal clear security panels for windows and doors known as RockGlass.

“We’re a solution for broken glass,” says Colleen Munro, the company’s founder and president. “That’s kind of our catchphrase.”

People who visit the company, located just north of Winnipeg in the Rural Municipality of Rosser, can don protective gear and swing a sledgehammer at a door-sized panel to see if they — like the legend of Arthur removing Excalibur from the stone — might be the first to successfully reduce RockGlass to pieces.

Manitoba LGBT* chamber starts entrepreneur development program

A new program aims to support LGBTTQ+ entrepreneurs in Manitoba.

The Manitoba LGBT* Chamber of Commerce is accepting applications for Emerge, the queer entrepreneur development program it’s launching next month. The six-month program is designed for members of the LGBTTQ+ community to gain essential business skills and strategies, and to build a supportive network of mentors and colleagues in the process.

The program is the first of its kind for the chamber, said Jenny Steinke-Magnus, executive director. “There’s really some unique challenges that queer entrepreneurs face, so we wanted to address those challenges and offer this tailor-made program for queer entrepreneurs in Manitoba.”

Steinke-Magnus cites findings from Canada’s 2SLGBTQI+ Chamber of Commerce (CGLCC) that shows one in four LGBTTQ+ entrepreneurs have lost business opportunities because of their identity. Two in five have difficulty obtaining financing for their business because of their identity, and one in three have been unable to access mentoring and coaching.

Second summer of motorized boat ban, uncertainty going forward raise longer-term concerns for tourism-driven economy inside Riding Mountain National Park

WASAGAMING — As the sun shimmers over Clear Lake’s still waters, everything appears smooth. But there is an undercurrent of uncertainty running through Manitoba’s most popular national park.

Riding Mountain, and other national parks across Canada, are increasingly facing difficult environmental challenges.

For Riding Mountain, it’s the invasive zebra mussel species. In Alberta’s Jasper National Park, it was 2024’s devastating wildfire that caused more than $1 billion in damages. In Nova Scotia, tinder-dry conditions this summer led to the controversial decision to close back-country access in two national parks — Cape Breton Highlands and Kejimkujik.

This is the new reality for places such as Wasagaming, Riding Mountain’s picturesque townsite that borders on Clear Lake — where bureaucratic decisions to address environmental threats run counter to the desires of residents and tourists who want to enjoy popular summer destinations to the fullest.

Amid geopolitical uncertainty, Manitoba poised to become a hub for increased efforts to assert Canada’s Arctic sovereignty

Political ground is shifting, ice is melting and Winnipeg and Manitoba appear poised to play a role worth considering in this uncertain new era of Arctic politics.

Atlanta Journal-Constitution to stop printing as it transitions to all-digital news

ATLANTA (AP) — The Atlanta Journal-Constitution will stop providing a print edition at year's end and go completely digital, a dramatic change for a storied newspaper founded shortly after the Civil War.

The decision will make Atlanta the largest U.S. metro area without a printed daily newspaper, although some smaller metro Atlanta newspapers continue printing.

Publisher Andrew Morse said in his Thursday announcement that the news organization will aim to expand its audience as it continues to report the news using online, audio and video products.

“The fact is, many more people engage with our digital platforms and products today than with our print edition, and that shift is only accelerating," Morse wrote in a letter to subscribers posted on the Journal-Constitution's website. The AJC has about 115,000 total subscribers, of whom 75,000 are online only; Morse has set a goal of gaining 500,000 online subscribers.

One Tech Tip: Ditch the chatbots and take your AI nature apps on a birdwatching hike

I didn't notice the scarlet tanager until the alert appeared on my phone: “Merlin heard a new bird!”

Despite its brilliant plumage — jet-black wings on a crimson body — the songbird can be a hard one to spot in a forest because it prefers to stay high in the canopy. It sounds a little like a robin to an untrained ear.

But the free Merlin Bird ID app detected a scarlet tanager was likely nearby by using artificial intelligence to analyze my phone’s live sound recording. I paused my hike, quietly scanned the treetops, saw the bird as it kept singing and clicked a button to add the species to my growing "life list" of bird sightings. Digital confetti burst on my screen.

Like a real-world version of Pokémon Go, a gotta-catch-'em-all drive to add to my Merlin list has helped me find a great kiskadee in Mexico and a rusty-cheeked scimitar-babbler in the Himalayas. But sometimes the greatest revelations are close to home, as more AI nature app users are starting to discover.

Winnipeggers’ pride bruised by crime, broken infrastructure: poll

Life in the big city on the Prairies isn’t all it’s cracked up to be, suggests a new poll that shows Winnipeggers are much less positive about their community than other Manitobans are about theirs.

The poll shows 76 per cent of Winnipeggers agree the city is a great place to live, but a contradictory finding is that they believe conditions in Manitoba’s capital are as bad as they have ever been. Those sentiments are highlighted in a Probe Research poll that found Winnipeggers are “proud, yet profoundly frustrated” about crime and aging infrastructure and their faith in public officials has dwindled.

“We definitely see that there is a palpable sense of frustration with some things, especially for younger folks,” Probe partner Curtis Brown said Tuesday

“This says that there’s work to do. The public expects work to be done to fix some of these big, ongoing challenges that Winnipeg — and all communities, frankly — have been grappling with for years.”

‘You’re planting your brand flag’: The power of brand building in the women’s sports boom

On a cold day in the beginning of 2024, Alastair Merry and Mary Lou Bunn had a few questions for a public librarian in Ottawa, Ontario.

“If you could describe Ottawa and what it means to you in a couple words, how would you do it?” they asked. “What do you think of the spirit of the city?”

Merry and Bunn, along with the design firm Flower Shop that they co-founded, were hired by the then newly minted Professional Women’s Hockey League to create the nicknames and logos for the league’s inaugural six teams. They were traveling around North America to figure out what made those six cities tick.

As the ever-growing crop of new women’s leagues — at least eight have launched in the past three years — all aim for longevity, one of the cornerstones of any sustainable foundation is team branding. It encompasses everything from the nicknames to the color schemes and logos, and the PWHL has set a high bar there that other up-and-comers would love to emulate.

How young content creators plan to balance their social media success and campus life

Growing up, Sofia DelGiudice never imagined her father’s annual back-to-school tradition would be a pivotal moment in her social media career.

Before starting university two years ago, the 19-year-old content creator from Toronto had the idea to stitch together all the videos her dad filmed of her descending the stairs in the family's home on the first day of school.

"It's the first day of what grade?" DelGiudice’s dad can be heard asking her in each clip recorded from kindergarten onward.

DelGiudice posted what she thought was a cute homage only her small TikTok following would see — and it went viral.

Businesses put at risk when employees use unauthorized AI tools at work

An artificial intelligence chatbot could help quickly clean up your presentation moments before an important board meeting. But those quick AI fixes can become a liability for the higher-ups you're trying to impress.

More employees are using AI tools to help them complete work tasks and increase their productivity, but most of the time, those tools aren't approved by companies. When employees make use of unauthorized AI platforms and tools, it's referred to as shadow AI, and it creates a risk that workers could accidentally disclose sensitive internal data on these platforms, making the company susceptible to cyberattacks or intellectual property theft.

Often, companies are slow in adopting the latest technology, which may push employees to seek third-party solutions, such as AI assistants, said Kareem Sadek, a partner in the consulting practice at KPMG in Canada specializing in tech risk.

This so-called shadow AI often seeps in when users are looking for convenience, speed and intuitiveness, Sadek said.

As AI becomes part of everyday life, it brings a hidden climate cost

Marissa Loewen first started using artificial intelligence in 2014 as a project management tool. She has autism and ADHD and said it helped immensely with organizing her thoughts.

“We try to use it conscientiously though because we do realize that there is an impact on the environment,” she said.

Her personal AI use isn't unique anymore. Now it’s a feature in smartphones, search engines, word processors and email services. Every time someone uses AI, it uses energy that is often generated by fossil fuels. That releases greenhouse gases into the atmosphere and contributes to climate change.

And it's getting harder to live without it.

Minnesota sues TikTok, alleging it preys on young people with addictive algorithms

ST. PAUL, Minn. (AP) — Minnesota on Tuesday joined a wave of states suing TikTok, alleging the social media giant preys on young people with addictive algorithms that trap them into becoming compulsive consumers of its short videos.

“This isn’t about free speech. I’m sure they’re gonna holler that," Minnesota Attorney General Keith Ellison said at a news conference. "It’s actually about deception, manipulation, misrepresentation. This is about a company knowing the dangers, and the dangerous effects of its product, but making and taking no steps to mitigate those harms or inform users of the risks.”

The lawsuit, filed in state court, alleges that TikTok is violating Minnesota laws against deceptive trade practices and consumer fraud. It follows a flurry of lawsuits filed by more than a dozen states last year alleging the popular short-form video app is designed to be addictive to kids and harms their mental health. Minnesota's case brings the total to about 24 states, Ellison's office said.

Many of the earlier lawsuits stemmed from a nationwide investigation into TikTok launched in 2022 by a bipartisan coalition of attorneys general from 14 states into the effects of TikTok on young users’ mental health. Ellison, a Democrat, said Minnesota waited while it did its own investigation.

Searing heat draws visitors to California’s Death Valley, where it’s tough to communicate the risks

DEATH VALLEY NATIONAL PARK, Calif. (AP) — Ray Estrada's 11-year-old grandson is used to Las Vegas' scorching summers, but he'd always wanted to experience the heat in one of the Earth's hottest places. So Estrada recently drove him to Death Valley National Park, with an umbrella, extra water and electrolytes in tow. That day, the thermometer soared to 118 F (47.78 C).

“We have to be very careful when we go out there,” Estrada told him. “If you start feeling dizzy or whatever... we’re just gonna turn back and be safe so we can do this again another time.”

The extreme temperatures in this stretch of California desert attract visitors every year, some determined to finish a grueling, multiday race, others just curious about the sizzling heat and the landscape's vast beauty. Yet despite the warnings, the heat kills one to three people annually, and park rangers respond to overheated visitors multiple times per week, making communication about heat safety a priority for the National Park Service.

But that's easier said than done.

Jeans ad is regressive as can be

American Eagle thought it would be a good idea to have a woman who embodies western beauty standards talk about inherited traits in a commercial and then seemed surprised when people online were like “hmm, this seems like an ad for eugenics.”

Winnipeg-based TV ad delivery firm Taiv switches on at home

A small gong sits in the middle of Taiv Inc.’s headquarters in Winnipeg’s Exchange District office. Whenever there’s an achievement to celebrate at the advertising technology company, staff pick up a mallet and strike it.

McGill University team develops AI that can detect infection before symptoms appear

MONTRÉAL - Researchers at McGill University say they developed an artificial intelligence platform that can predict when someone is about to come down with a respiratory tract infection before they start to feel sick.

In what researchers are calling a "world first," the study involved participants who wore a ring, a watch and a T-shirt, all of which were equipped with censors that recorded their biometric data. By analyzing the data, researchers were able to accurately predict acute systemic inflammation — an early sign of a respiratory infection such as COVID-19.

Published in The Lancet Digital Health, the study says the AI platform can one day help doctors address health problems much earlier than they normally would, particularly in patients who are fragile and for whom a new infection could have serious consequences. It could also potentially reduce costs for the health-care system by preventing complications and hospitalizations.

"We were very interested to see if physiological data measured using wearable sensors … could be used to train an artificial intelligence system capable of detecting an infection or disease resulting from inflammation," explained the study's lead author, Prof. Dennis Jensen of McGill University's department of kinesiology and physical education.

Manitoba exports to U.S., China plummet

While Manitoba’s exports to the United States and China plunged earlier this year, the dollar value of its imports soared.

U.S. imports to Manitoba hit roughly $10.97 billion in January through May — an eight per cent increase from the same time in 2024. Meanwhile, imports from China jumped 6.9 per cent year-over-year, totalling $684 million.

“It’s surprising,” said Chuck Davidson, president of the Manitoba Chambers of Commerce.

He’s tracked a sentiment across businesses to bring their supply chains closer to home. Uncertainty has rocked the private sector since Donald Trump was elected U.S. president in November. Tariffs and tariff threats have made regular headlines, shaking operations and causing companies to pause future investments.

Downtown pilot project will add furniture, art, picnic tables to Graham Avenue

Over the next three weeks, the city aims to breathe new life into a four-block stretch of Graham Avenue, with a bright new look, ping pong tables, street furniture and art.

As the Free Press reported last week, a pilot project will see Graham reserved for cyclists and pedestrians between Carlton and Garry streets, once a new primary transit network removes buses from the area on June 29.

On Monday, the city laid out its vision for the pilot, which is expected to continue at least until the end of summer.

“The buses will move off of Graham Avenue and in just three weeks … after that, we will completely transform this stretch of Graham,” said Mayor Scott Gillingham.