Applied commerce
Please review each article prior to use: grade-level applicability and curricular alignment might not be obvious from the headline alone.
Health experts tell Quebec politicians there are no benefits from energy drinks
4 minute read Preview Wednesday, Jul. 1, 2026Telus to charge $15 to activate new SIM cards, as ban on switching fees takes effect
6 minute read Preview Thursday, Jun. 11, 2026Ottawa’s new Digital Safety Act expected to include under-16 social media ban
5 minute read Preview Wednesday, Jul. 1, 2026City facing $20.4-M budget shortfall but finance chairman ‘not pressing the panic button yet’
3 minute read Preview Monday, Jun. 8, 2026OpenAI files confidential SEC paperwork for IPO, opening the door to a Wall Street debut
4 minute read Preview Tuesday, Jun. 9, 2026Online therapy developed in Montreal helps seniors sleep better, study finds
4 minute read Preview Tuesday, Jun. 30, 2026Apple unveils an upgraded Siri voice assistant with new AI features at its annual conference
4 minute read Preview Tuesday, Jun. 9, 2026Is Canada in a recession? What to know after a volatile week of economic data
7 minute read Preview Tuesday, Jun. 30, 2026Everyday business is human rights work: CMHR chief executive
3 minute read Preview Saturday, Jun. 6, 2026Marketers not trained in marketing?
5 minute read Saturday, Jun. 6, 2026A recent IPSOS survey asked marketers 10 questions designed to determine their level of basic marketing knowledge. In Canada, of the 350 respondents, only 31 per cent achieved a passing grade of seven correct answers.
I would suggest many Canadian companies stay in business because their competitors’ marketing capabilities are even worse than their own.
This survey result was alarming because it speaks to the credibility of marketers and the ability to drive profitable revenue growth and customer value. If we don’t understand basic marketing concepts, how can we have the organizational trust from our colleagues that what we propose to spend and where we recommend spending it is actually in the company’s best interest?
My first Free Press article, nearly eight years ago, was titled: “Marketing is more than making it pretty.” While a bit tongue-in-cheek, I made the case marketing is much more than just creating advertisements and hosting parties.