Nature of Science

Please review each article prior to use: grade-level applicability and curricular alignment might not be obvious from the headline alone.

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First Nation says Hydro misuse of river diversion destroying sturgeon population

Chris Kitching 5 minute read Preview
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First Nation says Hydro misuse of river diversion destroying sturgeon population

Chris Kitching 5 minute read Thursday, Jan. 22, 2026

A northern First Nation is calling on Manitoba Hydro to alter its use of the Churchill River diversion to protect a lake sturgeon population allegedly decimated by hydroelectric operations.

Tataskweyak Cree Nation Chief Doreen Spence said the culturally significant species is facing extinction on the river system without immediate intervention, 50 years after Manitoba built the diversion to send water to large power generating stations.

“The diversion has artificially altered the flow of the water… so much that the river is barely able to sustain life as it once did,” Spence told reporters in Winnipeg Thursday.

“Manitoba Hydro must operate the diversion in sync with the natural flow regime of the river for the sturgeon to survive.”

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Thursday, Jan. 22, 2026

MIKAELA MACKENZIE / FREE PRESS

Tataskweyak Cree Nation Chief Doreen Spence

MIKAELA MACKENZIE / FREE PRESS
                                Tataskweyak Cree Nation Chief Doreen Spence
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Funding shortfall undermines Canada’s ability to track diseases threatening wildlife, human health

Ainslie Cruickshank 7 minute read Preview
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Funding shortfall undermines Canada’s ability to track diseases threatening wildlife, human health

Ainslie Cruickshank 7 minute read Saturday, Jan. 17, 2026

The head of a national network that tracks the spread of wildlife diseases says a persistent funding shortfall is undermining Canada’s ability to detect and respond to emerging threats to biodiversity, agriculture and human health.

Damien Joly is the chief executive officer of the Canadian Wildlife Health Cooperative, a network of Canada’s five veterinary schools and the B.C. government’s Animal Health Centre. The CWHC works with federal, provincial and territorial governments to monitor wildlife diseases across the country.

In an interview with The Narwhal, Joly said the organization is “cash strapped across the board.”

“We do not have the resources we need to effectively monitor these diseases,” he said.

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Saturday, Jan. 17, 2026
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Body’s cellular makeup leads to big, existential questions

Reviewed by Seyward Goodhand 4 minute read Preview
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Body’s cellular makeup leads to big, existential questions

Reviewed by Seyward Goodhand 4 minute read Saturday, Jan. 3, 2026

French science journalist and author Lise Barnéoud’s first book Hidden Guests is a fascinating, well-researched, atmospheric book on micro-chimerism — the presence of genetically distinct cells from one person circulating in another person.

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Saturday, Jan. 3, 2026

Hidden Guests

Hidden Guests
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Talking cows? N.S. researchers think they are getting closer to understanding moos

Emily Baron Cadloff, The Canadian Press 3 minute read Preview
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Talking cows? N.S. researchers think they are getting closer to understanding moos

Emily Baron Cadloff, The Canadian Press 3 minute read Saturday, Jan. 3, 2026

HALIFAX - If a cow moos in a barn and no one is around to hear it, could you still understand what it’s trying to say?

Researchers at Dalhousie University are hoping to answer that question.

Led by Dr. Ghader Manafiazar, the team at Dalhousie’s agricultural campus in Truro, N.S., has been recording and analyzing cow noises to see whether the animals have different vocal patterns.

Humans can utter words using various inflections and meanings, said Manafiazar, a professor in the faculty of agriculture. His research is trying to determine whether the same holds true for animals. “When they say ‘moo,’ is it different from saying ‘moooooo’?”

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Saturday, Jan. 3, 2026

A cow wearing a recorder and monitor to analyze its vocal patterns is shown in this undated handout photo. THE CANADIAN PRESS/Handout - Dalhousie University (Mandatory Credit)

A cow wearing a recorder and monitor to analyze its vocal patterns is shown in this undated handout photo. THE CANADIAN PRESS/Handout - Dalhousie University (Mandatory Credit)
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Doctor’s orders? ‘Belly laugh at least two to five days a week’

Albert Stumm, The Associated Press 5 minute read Monday, Jan. 19, 2026

Melanin Bee curves her spine like a stretching cat as she lets out a maniacal, forced laugh.

The quick-fire pattern of manufactured giggles —“oh, hoo hoo hoo, eeh, ha ha ha”— soon ripples into genuine laughter, and she giddily kicks her feet.

She’s practicing what she calls Laughasté, a hilarious yoga routine she created that is a descendant of “laughter clubs” that emerged in India in the 1990s. It feels awkward at first, but you fake it till you make it, she said.

“It’s about allowing yourself to be OK with being awkward,” said Bee, a Los Angeles comedian and speaker. “Then you’re going to find some form of silliness within that is going to allow you to laugh involuntarily.”

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Killer whales and dolphins may be helping each other hunt of B.C. coast: new report

Lyndsay Armstrong, The Canadian Press 4 minute read Preview
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Killer whales and dolphins may be helping each other hunt of B.C. coast: new report

Lyndsay Armstrong, The Canadian Press 4 minute read Saturday, Dec. 20, 2025

HALIFAX - Scientists have found evidence that two unlikely collaborators — killer whales and dolphins — may be helping each other find and feast on salmon off the coast of British Columbia.

Sarah Fortune, an assistant professor in oceanography at Halifax’s Dalhousie University said it would appear the massive fish-eating whales may be working with Pacific white-sided dolphins, which have been spotted eating the salmon chunks the killer whales produce.

She is a co-author of a paper published Thursday in Scientific Reports that found the two species appear to be working together while they forage.

Recordings picked up "this audible crunch as the whale bites down, then you see these fragments of fish that are released,” and then dolphins swim in to eat the pieces, Fortune said.

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Saturday, Dec. 20, 2025

A pod of northern resident killer whales travelling together is shown in this undated handout photo. THE CANADIAN PRESS/Handout - University of British Columbia (A.Trites), Dalhousie University (S. Fortune), Hakai Institute (K. Holmes), Leibniz Institute for Zoo and Wildlife Research (X. Cheng) (Mandatory Credit)

A pod of northern resident killer whales travelling together is shown in this undated handout photo. THE CANADIAN PRESS/Handout - University of British Columbia (A.Trites), Dalhousie University (S. Fortune), Hakai Institute (K. Holmes), Leibniz Institute for Zoo and Wildlife Research (X. Cheng) (Mandatory Credit)
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Author goes far and wide on quest to document all plants native to Manitoba

Colleen Zacharias 7 minute read Preview
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Author goes far and wide on quest to document all plants native to Manitoba

Colleen Zacharias 7 minute read Saturday, Nov. 15, 2025

When Diana Bizecki Robson was growing up in Saskatoon during the 1970s, she enjoyed riding her bike to parks and riverbanks where she spent hours studying the diversity of wild plants and their pollinators.

After deciding to become a biologist, Bizecki Robson worked for a few years as an environmental consultant which allowed her to conduct plant surveys. But it was when the opportunity to work at the Manitoba Museum came along — in October 2003 — that she could finally pursue the type of field work and research she loves.

Today, Bizecki Robson is the curator of botany at the Manitoba Museum. She oversees a herbarium which holds over 50,000 specimens.

“One of the things I discovered as part of a collection assessment project that I did when I first got here was that the museum did not have a specimen of every single species of plant or fungus or lichen (from this province) in its collection,” said Bizecki Robson.

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Saturday, Nov. 15, 2025

Diana Bizecki Robson photo

Diana Bizecki Robson, author of Manitoba Flora and curator of botany at Manitoba Museum, trekked on foot through all sorts of terrain to find and catalogue new plant species.

Diana Bizecki Robson photo
                                Diana Bizecki Robson, author of Manitoba Flora and curator of botany at Manitoba Museum, trekked on foot through all sorts of terrain to find and catalogue new plant species.
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Why EV mandates are necessary

Scott Forbes 5 minute read Thursday, Sep. 25, 2025

Big Tobacco and Big Oil are eerily similar. One knowingly produces a product that slowly but surely kills its consumers. The other knowingly produces a product that surely but not slowly kills the planet.

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Small changes, big impact

Janine LeGal 6 minute read Preview
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Small changes, big impact

Janine LeGal 6 minute read Saturday, Sep. 20, 2025

Are you a climate champion or climate destroyer? Ecological quizzes and carbon-footprint calculators can help you find out.

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Saturday, Sep. 20, 2025

MIKAELA MACKENZIE / FREE PRESS

Alexa Dawn, compost and waste reduction program co-ordinator at the Green Action Centre, has always been interested in environmentalism.

MIKAELA MACKENZIE / FREE PRESS
                                Alexa Dawn, compost and waste reduction program co-ordinator at the Green Action Centre, has always been interested in environmentalism.
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Will electric tractors gain traction? At a pilot event for farmers, researchers see possibilities

Michael Phillis, Melina Walling And Joshua A. Bickel, The Associated Press 7 minute read Preview
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Will electric tractors gain traction? At a pilot event for farmers, researchers see possibilities

Michael Phillis, Melina Walling And Joshua A. Bickel, The Associated Press 7 minute read Friday, Oct. 10, 2025

EAST LANSING, Mich. (AP) — In the soft dirt of an indoor horseback riding ring last month, a group of farmers got ready to test drive a new piece of equipment: an electric tractor.

As they took turns climbing in — some surprised by its quick acceleration — they gave real-time feedback to the Michigan State University researchers who have been developing it for over two years.

The farmers remarked on the motor's quiet whir. Most were intrigued, or at least open to the idea. Some were concerned that the battery on the underside of the carriage would mean a lower clearance over the field, while others worried that it would simply be too expensive.

“What we hope to do when we retire is we want to get everything electric on the farm. The tractor is the last electric implement to get,” said Don Dunklee, one of the farmers to provide feedback. He runs a small organic vegetable farm that's relied on wind and solar for decades.

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Friday, Oct. 10, 2025

MK Bashar, right, test drives an electric tractor as Ben Phillips, left, watches Tuesday, Aug. 19, 2025, during a demonstration in East Lansing, Mich. (AP Photo/Joshua A. Bickel)

MK Bashar, right, test drives an electric tractor as Ben Phillips, left, watches Tuesday, Aug. 19, 2025, during a demonstration in East Lansing, Mich. (AP Photo/Joshua A. Bickel)
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Nation building needs research — not just infrastructure

Mario Pinto 5 minute read Saturday, Sep. 13, 2025

Living through the second Trump administration as a Canadian has been likened, by one commentator, to a teenager being kicked out of the house. We must grow up fast and deal with the fact that we can now only rely on ourselves. So, the federal government is moving fast on files related to security, sovereignty and connectivity. The Liberals passed Bill C-5 to expedite projects that will help Canadians live on our own. Wonderful.

But.

In our rush forward, we cannot overlook the power of nation-building research, which must go hand-in-glove with these infrastructure projects. Research and infrastructure are not competing priorities: they are essential partners in nation-building.

Bill C-5, the Building Canada Act, grants the federal government sweeping powers to quickly build large projects that help goods move faster and more easily. This act intends to strengthen our security, autonomy, resilience and advance the interests of Indigenous Peoples. But there can be no nation-building without nation-building research.

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Elon Musk’s Neuralink brain chip implanted into two quadriplegic Canadian patients

Hannah Alberga, The Canadian Press 4 minute read Preview
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Elon Musk’s Neuralink brain chip implanted into two quadriplegic Canadian patients

Hannah Alberga, The Canadian Press 4 minute read Friday, Oct. 10, 2025

TORONTO - Two Canadian patients with spinal cord injuries have received Neuralink brain implants that have allowed them to control a computer with their thoughts.

They are part of the first clinical trial outside of the United States to test the safety and effectiveness of Elon Musk's Neuralink wireless brain chip, which he introduced to the public in 2020, and was first implanted in a paralyzed American in 2024.

The Canadian men, both around 30 years old – one from Ontario, the other from Alberta – have limited or no ability to use their hands.

Dr. Andres Lozano, a neurosurgeon at University Health Network who led the surgical team at Toronto Western Hospital, said the patients could move a computer cursor almost immediately after the surgery. They were able to leave the hospital following their respective procedures on Aug. 27 and Sept. 3 the next morning, he said.

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Friday, Oct. 10, 2025

Dr. Andres Lozano, right, a neurosurgeon at University Health Network, and his surgical team at Toronto Western Hospital are shown in this handout image on Wednesday Aug. 27, 2025. THE CANADIAN PRESS/Handout - UHN / Neuralink (Mandatory Credit)

Dr. Andres Lozano, right, a neurosurgeon at University Health Network, and his surgical team at Toronto Western Hospital are shown in this handout image on Wednesday Aug. 27, 2025. THE CANADIAN PRESS/Handout - UHN / Neuralink (Mandatory Credit)
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Girls fell behind boys in math during the pandemic. Schools are trying to make up lost ground

Annie Ma And Sharon Lurye, The Associated Press 7 minute read Preview
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Girls fell behind boys in math during the pandemic. Schools are trying to make up lost ground

Annie Ma And Sharon Lurye, The Associated Press 7 minute read Friday, Oct. 10, 2025

IRVING, Texas (AP) — Crowded around a workshop table, four girls at de Zavala Middle School puzzled over a Lego machine they had built. As they flashed a purple card in front of a light sensor, nothing happened.

The teacher at the Dallas-area school had emphasized that in the building process, there is no such thing as mistakes. Only iterations. So the girls dug back into the box of blocks and pulled out an orange card. They held it over the sensor and the machine kicked into motion.

“Oh! Oh, it reacts differently to different colors,” said sixth grader Sofia Cruz.

In de Zavala’s first year as a choice school focused on science, technology, engineering and math, the school recruited a sixth grade class that’s half girls. School leaders are hoping the girls will stick with STEM fields. In de Zavala’s higher grades — whose students joined before it was a STEM school — some elective STEM classes have just one girl enrolled.

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Friday, Oct. 10, 2025

Students build a dragon out of LEGO bricks during class at Lively Elementary on Thursday, Aug. 21, 2025, in Irving, Texas. (AP Photo/Ronaldo Bolaños)

Students build a dragon out of LEGO bricks during class at Lively Elementary on Thursday, Aug. 21, 2025, in Irving, Texas. (AP Photo/Ronaldo Bolaños)
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Gardening’s hidden benefits: How digging in the dirt could bolster mental wellbeing

Jessica Damiano, The Associated Press 3 minute read Preview
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Gardening’s hidden benefits: How digging in the dirt could bolster mental wellbeing

Jessica Damiano, The Associated Press 3 minute read Friday, Oct. 10, 2025

If you spend any time gardening, you probably understand what I mean when I say it feels good — despite the lifting, sweating and straining involved. Yes, exercise is good for our bodies, but there’s something about digging in the dirt while listening to a bird soundtrack that lifts my spirits. Even the scent of the soil and mulch makes me happy.

As it turns out, there are scientific reasons for this.

In fact, there’s an entire field called horticultural therapy that’s dedicated to using “plant-based and garden-based activities to support people who have identified treatment needs,” according to Karen Haney, a horticultural therapy instructor at UCLA Extension in Long Beach, California.

“Research suggests 20-30 minutes (of gardening) a few times a week can reduce stress and lift mood, with benefits increasing the more regularly one gardens,” says Sarah Thompson, a professionally registered horticultural therapist in Boise, Idaho.

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Friday, Oct. 10, 2025

This Aug. 21, 2025, image provided by Jessica Damiano shows a pair of hands holding a mound of soil on Long Island, N.Y. (Jessica Damiano via AP)

This Aug. 21, 2025, image provided by Jessica Damiano shows a pair of hands holding a mound of soil on Long Island, N.Y. (Jessica Damiano via AP)
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Jets centre Toews regains balance on, off NHL ice via Indian holistic system Ayurveda

Mike McIntyre 8 minute read Preview
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Jets centre Toews regains balance on, off NHL ice via Indian holistic system Ayurveda

Mike McIntyre 8 minute read Friday, Aug. 22, 2025

For Jonathan Toews, the road back to the NHL didn’t just run through the hockey rink and weight room — it took a mysterious, life-altering detour halfway around the world, into the heart of India’s ancient healing traditions.

The result? An unexpected fan club thousands of kilometres away, rooting for the 37-year-old Winnipegger as he prepares to suit up with his hometown Jets this fall.

“I’m really happy that Jonathan Toews has finally recovered with Ayurvedic and Panchakarma treatment,” Dr. Rajni Jalota told the Free Press in an interview from India. “I wish him the very best and that he emerges more successful than before.”

Jalota admits she knows nothing about hockey — in her region, ice is for drinks and cricket reigns supreme — but like many of her medical colleagues, she’s intrigued by Toews’ comeback attempt.

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Friday, Aug. 22, 2025

INSTAGRAM

Jonathan Toews detailed his recovery treatment in India posted November 2024.

INSTAGRAM - Jonathan Toews detailed his recovery treatment in India posted November 2024.
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McGill University team develops AI that can detect infection before symptoms appear

Jean-Benoit Legault, The Canadian Press 4 minute read Preview
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McGill University team develops AI that can detect infection before symptoms appear

Jean-Benoit Legault, The Canadian Press 4 minute read Friday, Oct. 10, 2025

MONTRÉAL - Researchers at McGill University say they developed an artificial intelligence platform that can predict when someone is about to come down with a respiratory tract infection before they start to feel sick.

In what researchers are calling a "world first," the study involved participants who wore a ring, a watch and a T-shirt, all of which were equipped with censors that recorded their biometric data. By analyzing the data, researchers were able to accurately predict acute systemic inflammation — an early sign of a respiratory infection such as COVID-19.

Published in The Lancet Digital Health, the study says the AI platform can one day help doctors address health problems much earlier than they normally would, particularly in patients who are fragile and for whom a new infection could have serious consequences. It could also potentially reduce costs for the health-care system by preventing complications and hospitalizations.

"We were very interested to see if physiological data measured using wearable sensors … could be used to train an artificial intelligence system capable of detecting an infection or disease resulting from inflammation," explained the study's lead author, Prof. Dennis Jensen of McGill University's department of kinesiology and physical education.

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Friday, Oct. 10, 2025

Participants wore a smart ring, a smart watch, and a smart T-shirt that monitored multiple physiological parameters and activities. In the photo, an Apple Watch in 2015 in Tokyo. (AP Photo/Koji Sasahara, File)

Participants wore a smart ring, a smart watch, and a smart T-shirt that monitored multiple physiological parameters and activities. In the photo, an Apple Watch in 2015 in Tokyo. (AP Photo/Koji Sasahara, File)
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CDC removes language that says healthy kids and pregnant women should get COVID shots

Mike Stobbe, The Associated Press 4 minute read Preview
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CDC removes language that says healthy kids and pregnant women should get COVID shots

Mike Stobbe, The Associated Press 4 minute read Friday, Oct. 10, 2025

NEW YORK (AP) — The nation's top public health agency posted new recommendations that say healthy children and pregnant women may get COVID-19 vaccinations, removing stronger language that those groups should get the shots.

The change comes days after U.S. Health Secretary Robert F. Kennedy Jr. announced that COVID-19 vaccines will no longer be recommended for healthy children and pregnant women.

But the updated guidance on the Centers for Disease Control and Prevention's website sends a more nuanced message, saying shots “may” be given to those groups.

“The announcement from earlier this week sounded like CDC was going to fully withdraw any statement that could be construed as a recommendation for these vaccines in these populations,” said Jason Schwartz, a Yale University health policy researcher. “It's not as bad as it could have been."

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Friday, Oct. 10, 2025

FILE - A sign marks the entrance to the federal Centers for Disease Control and Prevention (CDC) in Atlanta, on Oct. 8, 2013. (AP Photo/David Goldman, File)

FILE - A sign marks the entrance to the federal Centers for Disease Control and Prevention (CDC) in Atlanta, on Oct. 8, 2013. (AP Photo/David Goldman, File)
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Alexander Zverev says lightning struck his flight to Paris for the French Open

The Associated Press 2 minute read Preview
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Alexander Zverev says lightning struck his flight to Paris for the French Open

The Associated Press 2 minute read Wednesday, Oct. 15, 2025

PARIS (AP) — German tennis player Alexander Zverev said Friday his plane was hit lightning on the way to Paris for the French Open and had to turn around, delaying his arrival for the clay-court Grand Slam tournament.

He wound up getting in at about 3 a.m.

“We were supposed to fly yesterday evening at 6:45 p.m., and we took off from Hamburg,” said Zverev, last year's runner-up at Roland-Garros and seeded No. 3 this year. “We got struck by lightning. We had to do an emergency landing back in Hamburg.”

By the time he got on a different flight, his journey resumed at 1 a.m.

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Wednesday, Oct. 15, 2025

Germany's Alexander Zverev reacts during his match against France's Alexandre Muller in their round of 16 tennis match of the Hamburg tournament against, in Hamburg, Germany, Wednesday May 21, 2025. (Frank Molter/dpa via AP)

Germany's Alexander Zverev reacts during his match against France's Alexandre Muller in their round of 16 tennis match of the Hamburg tournament against, in Hamburg, Germany, Wednesday May 21, 2025. (Frank Molter/dpa via AP)
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Anti-racism activist hopes to make our communities mutually respectful

AV Kitching 8 minute read Preview
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Anti-racism activist hopes to make our communities mutually respectful

AV Kitching 8 minute read Monday, Feb. 24, 2025

Dr. Rehman Abdulrehman is a clinical and consulting psychologist at Clinic Psychology Manitoba. He has a consulting and coaching firm called Lead with Diversity, he is the assistant professor with the department of clinical health psychology at the University of Manitoba and he has just written his first book, Developing Anti-Racist Cultural Competence, which aims to help people develop practical skills, insight and better empathy when working with diverse groups.

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Monday, Feb. 24, 2025

MIKAELA MACKENZIE / FREE PRESS

Rehman Abdulrehman believes we are seeing obvious examples of racism all over the world these days.

MIKAELA MACKENZIE / FREE PRESS
                                Rehman Abdulrehman believes we are seeing obvious examples of racism all over the world these days.
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Investors behaving badly

By Joel Schlesinger 6 minute read Preview
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Investors behaving badly

By Joel Schlesinger 6 minute read Saturday, Apr. 30, 2016

Finance professor Chi Liao’s background in mathematics often comes in handy in her line of work.

After all, both corporate and investment finance are built upon numbers. Yet financial reporting — balance sheets and cash-flow analysis — is not her area of interest.

In fact, her expertise has less to do with the numerical side of money and more to do with how our emotions affect how we manage our hard-earned cash.

“I’ve always been fascinated by people-watching and why it is we do what we do,” says Liao, who studied mathematics and finance before completing a PhD in behavioural finance from the University of Toronto in 2014.

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Saturday, Apr. 30, 2016

MIKE DEAL / WINNIPEG FREE PRESS
Chi Liao, a U of M assistant professor, whose expertise is in behavioural finance, says biases can lead to bad decisions.

MIKE DEAL / WINNIPEG FREE PRESS
Chi Liao, a U of M assistant professor, whose expertise is in behavioural finance, says biases can lead to bad decisions.

U of M research underscores importance of polar bears to future of Arctic

Katie May 5 minute read Preview

U of M research underscores importance of polar bears to future of Arctic

Katie May 5 minute read Tuesday, Oct. 28, 2025

Polar bears are generous hunters whose leftovers feed many other animals, new research shows, casting the protected species as a major provider, not just a vulnerable predator in a province that attracts thousands of polar bear watchers every fall.

Arctic foxes, wolverines, eagles, hawks, gulls and even younger bears are among at least 11 species who feast on the prey left behind by polar bears. The latest study calculates the leftovers: 7.6 million kilograms per year in picked-over seal carcasses left on sea ice.

That’s a conservative estimate, said biologist and University of Manitoba PhD candidate Holly Gamblin, lead author of the study published Tuesday in the journal Oikos from the Nordic Ecological Society.

“A bunch of my co-authors are in that polar bear research world and have been thinking about investigating (this issue), knowing that it’s this really under-represented and under-studied component of the story, when we think about polar bears as apex predators,” said Gamblin, who has studied Arctic foxes. “They had had this idea for a while and I was just sort of in the right place at the right time.”

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Tuesday, Oct. 28, 2025

San Diego Zoo Wildlife Alliance

New research shows at least 11 species feast on the prey left behind by polar bears suggesting they play a key role in supporting their subarctic and Arctic ecosystems.

San Diego Zoo Wildlife Alliance
                                New research shows at least 11 species feast on the prey left behind by polar bears suggesting they play a key role in supporting their subarctic and Arctic ecosystems.

Winnipeg-based organization injects federal funds into innovative, women-powered business in Bolivia

Melissa Martin 13 minute read Preview

Winnipeg-based organization injects federal funds into innovative, women-powered business in Bolivia

Melissa Martin 13 minute read Friday, Oct. 10, 2025

With practised grace, Antonia Olpo slides down the bank of the long, shallow pond and plunges fully clothed into the muddy water. On the grass above, other women and their male helpers unfurl the net, stretching it across the pond from edge to edge, and let it sink below the surface.

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Friday, Oct. 10, 2025

Local leader Antonia Olpo (centre), along with aquaculture expert Álvaro Céspedes and fish farmer Marisabel Avendaño, helps pull in a catch from Avendaño’s pond. (Melissa Martin / Free Press)

Local leader Antonia Olpo (centre), along with aquaculture expert Álvaro Céspedes and fish farmer Marisabel Avendaño, helps pull in a catch from Avendaño’s pond. (Melissa Martin / Free Press)

American Eagle counts new customers after Sydney Sweeney ad frenzy and shares soar

Michelle Chapman, The Associated Press 3 minute read Preview

American Eagle counts new customers after Sydney Sweeney ad frenzy and shares soar

Michelle Chapman, The Associated Press 3 minute read Monday, Sep. 22, 2025

Shares of American Eagle Outfitters spiked 34% Thursday after the teen clothing retailer said the frenzy surrounding its Sydney Sweeney ad campaign drew new customers during its most recent quarter.

American Eagle rolled out its new new ad campaign starring 27-year-old actor over the summer. The fall denim campaign sparked a debate about race, Western beauty standards, and the backlash to “woke” American politics and culture.

Negative reactions centered on ads that used the word “genes” instead of “jeans” featuring the blonde-haired, blue-eyed actor known for the HBO series “Euphoria” and “White Lotus.”

But American Eagle did get noticed, executives said late Wednesday in a call after the Pittsburgh retailer posted second quarter earnings.

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Monday, Sep. 22, 2025

FILE - People walk past a campaign poster starring Sydney Sweeney which is displayed at the American Eagle Outfitters store, Friday, Aug. 1, 2025, in New York. (AP Photo/Yuki Iwamura, File)

FILE - People walk past a campaign poster starring Sydney Sweeney which is displayed at the American Eagle Outfitters store, Friday, Aug. 1, 2025, in New York. (AP Photo/Yuki Iwamura, File)

There is no innovation without social accountability

Marwa Suraj 5 minute read Preview

There is no innovation without social accountability

Marwa Suraj 5 minute read Monday, Jul. 21, 2025

“Can a country call itself innovative if its founding wounds remain open?” That’s a question I’ve been sitting with for a while.

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Monday, Jul. 21, 2025

FILE

Modernizing health care involves much more than AI and new technology. Innovation doesn’t move forward in isolation.

FILE
                                Modernizing health care involves much more than AI and new technology. Innovation doesn’t move forward in isolation.