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Travel Manitoba’s new marketing campaign puts focus on resilience in wake of wildfire-stricken 2025
5 minute read Yesterday at 7:57 PM CDTTourism in Manitoba may be set for a comeback after last summer’s destructive wildfire season, as marketing for spring and summer excursionists begins targeting cities across North America.
A new $1.35 million marketing campaign from Travel Manitoba will launch in other Canadian provinces, North Dakota and U.S. cities with direct flights to Winnipeg.
The commercials and ads will air on streaming services, network television, movie theatres, social media, radio and in newspapers.
Along with focusing on outdoor experiences, Indigenous cultural events and connecting with the land in Manitoba, the messages will also hopefully bring new eyes to industries that were impacted by last year’s wildfire season, said Cody Chomiak, Travel Manitoba vice-president of marketing.
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